When it comes to the fall and winter seasons, you need to do everything you can to keep your business booming all the way through the end of the year. Do you have a strategy for turning your leads into real-world clients?
How you respond to and manage your leads can be the difference between a closed deal and a missed opportunity. But knowing how to make a stellar impression and engage a lead can be a challenge. With this 7-day action plan, you can master the smart strategies that will help you convert your leads to
Mega real estate producers are an enigma. They have secrets, and magic formulas and know things the rest of us don’t, which is why they’re so much more successful than everyone else, right?
Ironically, some of the biggest
myths misconceptions about top producers are also the biggest reasons many agents don’t and won’t ever achieve that level of success.
So what separates those big fish from the smaller fish in the proverbial real estate pond?
Two words: attitude and belief.
Success starts with attitude and belief—or in some cases, success is stalled because of attitude and self-limiting beliefs. continue reading
And to do that, you’ll have to do your homework. One size fits all, cookie-cutter approaches from the home office don’t cut it anymore. If you don’t plan out your mailing campaigns and integrate them into an overall prospecting and marketing strategy, they are unlikely to help you much – and may even hurt you.
Here are some key strategies to developing real estate mailers that will put money back in your pocket, instead of just costing you the stamp money coming out of it.
Your unique value proposition, or UVP, defines what you can do for your customer that is difficult for anyone else to do. It establishes a compelling reason for customers to do business with you, personally. If you can’t define what your UVP is, why should anyone be loyal to you or refer friends to you, over other agents working in the area?
Americans love swag. And if you look at the big consumer brands out there, they are constantly looking for ways to get their logos in the hands of consumers.
Any real estate agent can learn a lot from walking into a bar. Take a look around the place: the coasters, the mirrors on the wall, and even the bathroom. You will see logos at every turn. You’ll see them on the taps – well-known beers sell a lot based on tap handle recognition, and some have even gained market share due to a distinctive tap handle.
How does this happen? It’s not because bar owners ran out and bought a bunch of coasters and mirrors that all happened to be marked “Bud Light.” The bar doesn’t care whether you drink Budweiser or Miller, as long as you drink! Most of the promotional items you see come from beer and liquor distribution companies, who will fall all over themselves trying to establish their “brand” as an integral part of the identity of the bar.
When it comes to real estate, we have entered what is often referred to as “the slow season,” but for smart agents there is never a down time. You need to know how to master the art of off-season lead generation to help you meet the best buyers and sellers in your market this winter.
It’s never too late to have your best year yet!
Take the cue from top agents and master the skill of generating buyer and seller leads—whatever time of year it is! Here are a few under-the-radar sources of year-end buyers and sellers. Leverage their power to finish the year out strong.
In this free guide, you’ll learn where your top clients may be hiding—from targeting investors to exploring early-year expired listings.
Show me a successful agent and I’ll show you someone who’s not afraid to prospect.
Sure, we all know the kid with a rich family or someone who got lucky early. But they don’t stay lucky for long. Nobody does, not without putting in the work. There’s a saying among musicians: If you are very, very talented and work very, very hard, you can increase your chances of being lucky.
Great real estate prospectors, from the outside, look like they manufacture luck. But in reality, it’s just about feeding the pipeline, and then working a system.
You can have the greatest system in the world, but you need contacts to feed into it – people who want or need to buy or sell or rent or lease real estate.
When a transaction tanks, there’s usually one common culprit to blame: Miscommunication. Too often clients and customers trade in lingo they really don’t understand; and, while you may be telling them the truth, it’s going over their heads and pointing you toward transaction disaster.
In hopes of helping you avoid the derailed deal during this year’s make it or break it market season, here are five terms to go over early to avoid a negative review or, even worst, a deal gone down the drain:
In a dream world there are no surprises on the way to closing. Here on planet Earth anything can change at any time. A frequent stress point where clients get caught in the cross-hairs of the sometimes inevitable is the good faith estimate. continue reading
Years ago if you’d wanted to find a new service provider, say a dentist or dog groomer, you’d probably have asked a friend for a referral, but these days, nearly everyone is going online to not only find nearby businesses but to research and evaluate them.
Online reviews and testimonials are the best way for any business to demonstrate a track record of happy, successful clients. But asking past clients for testimonials can seem awkward. After all, it’s our job to help them, and now suddenly we’re asking them to help us! I liken it to exercise. We know it’s good for us, but for some reason rarely make it a priority.
It’s not enough to just be in business anymore. In the past you’d hear, “Hey my uncle’s in real estate, you should give him a call.” Now you need to be proactively managing your reputation—online and off. What’s more—it’s no longer enough to just have an online presence. Consumers want more! They are going online to find an agent, but they also want to know why they should hire you. They are looking for a reason to—or in many cases, a reason not to—take the next step. continue reading