Trulia’s In-House Demystifyer of All Things Real Estate
Tara is a real estate broker, attorney, author of two real estate guides for women, and a nationally syndicated real estate columnist. She’s also a farmer’s market addict, mom to two Chin/Pugs, and an Ashtanga yoga practitioner.
Real estate is an intensely personal experience for many buyers and sellers. After all, a home, at its core, is a personal expression of a homeowner’s entire life wrapped inside four small (okay, sometimes not so small) walls. And while, ultimately, buyers should be more focused on the bones of the home—the things that will […]
When it comes to business, sometimes the smallest details can make the biggest difference—and sometimes, that detail can be as small as a simple word. As the end of the year quickly approaches, we’ve been focusing on big-picture things that real estate professionals should be learning or doing right now to get ready to have […]
Have you ever said something in the heat of the moment, then wished for weeks later you could reel those words back in? The truth is, all of us commit emotion-driven mistakes in some areas of our lives. But when it comes to selling their homes (read: cashing out their most valuable assets) the stakes […]
We’ve all had them. You might have one now. That seller who takes your comps, cross-references them on Trulia, adds in seven more, and builds out a spreadsheet—complete with formulas—then wants you to get them into each of the properties so she can point out the comps’ outdated paint colors, inferior appliance brands or other […]
In real estate, we generally have positive connotations with the concept of “seasoning.” When we get a little experience under our belts, we might call ourselves a “seasoned” agent. Most of the time, seasoned is better. But there is one context that comes to mind in which seasoning isn’t necessarily the ideal: listings. And now […]
Nowhere in life is the old adage that beauty is in the eye of the beholder truer than in real estate. One woman’s dream home might be a mid-century modern, Mad Men-styled contemporary, while another’s includes all the gingerbread charm of a classic Victorian. But when it comes to prepping a home to be viewed […]
Homes create the context for so many of the happiest moments of our lives. But for consumers, sometimes, the process of buying or selling a home gives rise to some pretty fright-filled experiences. A few years ago, we all went through the nightmarish moments that are part of a down market. But now that the […]
The top of the funnel is the easiest part to focus on, because it’s the one where our efforts show the most instant and obvious results. More advertising leads to more calls. More calls lead to more listing appointments. There’s only one problem with this strategy: if you can’t convert listing appointments to actual listings, […]
If you’ve shown many homes, you might have noticed that some home buyers have a love-hate relationships with the properties they see. They either fall madly in love with a place, finding no faults, or are totally disgusted, even outraged that you would dare show them something so terrible. Quelle horreur!
If you’ve been in the business for even a short time, you’ve probably suffered alongside a buyer client through the process of being “educated by the market,” so to speak. See, some buyers brief themselves on the market by reading up online, looking at the comps and factoring their agent’s advice into their plan of […]
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