For Real Estate Professionals

7 Luxury Agent Staging Tips that Work Anywhere

July 21, 2014

It feels great to win a listing, no matter what market you work in. But, we all know “winning” is the beginning of where the real work starts.

So what’s next? It’s time to talk with your client about the selling tactics that will really get them to the finish line— and in the time and for the price they want.

One of the hardest parts of this early sale sit down, whether you’re selling in Beverly Hills or anywhere else, is the staging chat. You know great staging is critical but getting your sellers on board can be a challenge. After spending a ton of time decorating and personalizing their home, most clients often aren’t too keen on undoing their hard work.

Here are a few of tips and tricks to help clients see why you know best: continue reading

4 Untapped Sources of Leads to Build Your Pipeline Right Now

Melissa Zavala
July 21, 2014

Summer is generally the busiest time of year for real estate professionals. Overall, the weather is good. Prospective buyers want to be out and about looking at properties. The flowers are in bloom. The grass smells good. Agents generally find that it’s a pretty good time of year to sell property.

Then comes fall, and then winter. And if we don’t build our pipelines chock-full of prospective buyers and sellers, we may not have lots of closings around Christmas and the New Year.

As an agent looking to generate new ways to build your business, you often need to creative and strategic. When a pond is filled with fish, tons and tons of fishermen are going to begin fishing there. There will be tough competition to reel in a fish because there are so many fishermen with lures in the pond. continue reading

Crafting Your Pitch: How to Win a Client in 30 Seconds

Erin Renzas
July 20, 2014

As a real estate professional, you never know where you’ll find your next client. Sure, you represent friends, family and colleagues, but how do you position yourself and showcase your business when you meet new people?

Whther you’re at a networking event, a friend’s party, dropping the kids off at day care, or chatting at the gym, it’s important to put your best foot forward. The most successful real estate agents have a 30-second pitch that’s rehearsed, yet conversational; factual, yet easily digestible; and well-timed but not pushy. Learn how to craft your pitch!

In this simple guide, we’ll teach you the must-know tactics for creating a stellar 30-second pitch to have on hand whenever the opportunity to connect with potential clients presents itself. Get started and get the guide now!

Not able to download the guide? Try entering your phone number with no dashes and no spaces! Or, email training@trulia.com for a copy.

2014 Mythbusters: Top 4 Market Myths for 2014 Buyers and Sellers

Jovan Hackley
July 18, 2014

Real estate’s been one of the hottest topics in the news for the last seven years. CNN, The New York Times, and most other major news outlets have gone from covering housing-related stories to creating dedicated channels where consumer can scan headlines and “assess” the state of the market.

The upside of this trend is consumers have the ample opportunity to find out about national trends in the market. The downside is that “scanning” doesn’t make you an expert and can create some seriously twisted misconceptions about what’s happening both nationally and locally.

Here are four of the 2014 myths that may have your buyer and seller clients in the wrong (or slightly skewed) mindset about today’s market.

Myth 1: You have to sell to move on.

Talks of inventory shortages, price increases, and a more normal housing market are conjuring thoughts of selling among many property owners. Why? They want to profit off of their investment and move up to something bigger or better.

Unfortunately, the most common debate—to sell or not to sell—leaves out a great option in today’s market; becoming a landlord. Your seller prospects who show up wanting to list to get in to their next property may need a reality check. continue reading

7 Real Estate Riders that Should Exist, but Don’t

Tara-Nicholle Nelson
July 13, 2014

One of an agent’s biggest jobs is spotting and interpreting the signs that point to the right transaction or deal. When it comes to reading people, things can be easy because eventually they’ll tell you what you need to know.

Unfortunately listings don’t… but what if they did? What if they’d tell you what you were dealing with on the rider outside of the home? I’d imagine they would (or do) read a little like this…
Created with Haiku Deck, the free presentation app for iPad
continue reading

15 Smart Ideas for Driving More Traffic to Summer Open Houses

Erin Renzas
July 13, 2014

When it comes to open houses, the worst thing that can happen is that no one shows up! It’s a waste of your time, can kill your seller’s confidence, and fails to generate the buzz you need to generate offers from the best buyers.

And while the hot selling season is in full swing, sometimes the summer months can bring a host of other complications that can make driving foot traffic to an open house a full-on headache. With more homes on the market and the best buyers trying to juggle it all, you need to be able to make your listing stand out from the rest!

Want to make your open house a success? We’ll show you how to grab the attention of the best buyers in your local market and snag a top offer in a snap. Plus, even when open houses don’t lead to a buyer, they often lead to some new clients for you, so it’s worth it to put your best foot forward!

Get this free must-have guide with expert tips and innovative ideas for marketing your open house this summer and beyond!

Not able to download the guide? Email training@trulia.com for a copy.

15 Smart Ideas for Driving More Traffic to Summer Open Houses

Erin Renzas
July 13, 2014

When it comes to open houses, the worst thing that can happen is that no one shows up! It’s a waste of your time, can kill your seller’s confidence, and fails to generate the buzz you need to generate offers from the best buyers.

And while the hot selling season is in full swing, sometimes the summer months can bring a host of other complications that can make driving foot traffic to an open house a full-on headache. With more homes on the market and the best buyers trying to juggle it all, you need to be able to make your listing stand out from the rest!

Want to make your open house a success? We’ll show you how to grab the attention of the best buyers in your local market and snag a top offer in a snap. Plus, even when open houses don’t lead to a buyer, they often lead to some new clients for you, so it’s worth it to put your best foot forward!

Get this free must-have guide with expert tips and innovative ideas for marketing your open house this summer and beyond!

Not able to download the guide? Email training@trulia.com for a copy.

6 (Surprisingly Affordable!) Luxury Features Buyers Love

Tara-Nicholle Nelson
July 11, 2014

Modest. Affordable. Starter. There is no shortage of words we use to describe a home that cost less than the average in an area. But no matter how —shall we say,budget-friendly—a listing is, or how constrained the buyer’s wallet may be, every home-owner hopeful still has the wish-list of luxury features that they simply think they can’tlive without.

It can drive agents batty. After all, in real estate, you get what you pay for. If you have a beer budget, that’s okay! But don’t expect that you’re going to get Champagne.

Still, when it comes to buying a home, it’s going to be the biggest investment most consumers make in their lifetime, and even a home that’s budget-friendly is going to feel like they’re dropping big bucks. Think about it: almost no one looks at their monthly mortgage statement and says, “Wow! It’s just so cheap!”

Luckily, there are a few little luxuries that sellers and agent can easily install or fake that don’t cost a fortune and that potential buyers go wild over!

Here are a few of those little, affordable luxuries! If you’ve got a listing that needs some more buyer love, these little fixes can go a long way toward closing a killer deal. continue reading

Congrats are in Order! REAL Trends + Trulia Announce America’s Best Real Estate Agents List

Erin Renzas
July 8, 2014

Look around your office today—or heck, just look in the mirror. There is a good chance that someone you know deserves a big pat on the back. Today, in partnership with REAL Trends, we’re excited to announce the release of The 2014 REAL Trends America’s Best Real Estate Agents list.

Did you make the cut? If so, let us be the first to congratulate you on a job well done. After all, being named to the list is a big deal. This year’s group includes 9,500 of the highest performing real estate agents across the country. To be included in the ranking, agents must have closed at least 50 transactions, compared with the industry average of seven.

The list ranks the most productive agents by state and by metropolitan area based on closed transaction sides and closed volume.

Trulia has always been proud to help connect buyers and sellers with the best agents in their local market. So this year, it made perfect sense for Trulia to partner with REAL Trends, the Trusted Source in residential brokerage, in this prestigious ranking.

If you were named to the list, congrats on a job well done! You’ll be receiving lots of great information about the additional benefits and exposure you can get on Trulia, including additional recognition branding and exclusive training.

We can’t wait for next year, when we’re sure to see even more of you real estate pros achieve your goals and become a top-ranked agent in your market! In the meantime, check out the whole list! See someone you know on the list? Give them a call or send them a note of congratulations—and let’s be honest, it may be a smart time to remember that you’re always willing and ready to take referrals!

Simple Ways to Get Your Sellers to Think Like an Agent

Geoff Bray
July 7, 2014

Experience. It’s a word often used in our industry. Buyers and sellers often select their agent based on how much they have, where they have it, and how they plan on getting more of it. Experience. It’s also one of the biggest and most fundamental differences between our clients and us.

Most sellers might go through the process of selling a home twice, maybe three times, in their entire life. A real estate agent will hopefully experience at least ten times that amount of home sales or more in a single year. So, when it comes to knowing what’s around the corner in a typical or a-typical transaction, chances are if you’re reading this post, you have some experience that can help handle any curve balls that come your way.

Your seller, on the other hand, will likely panic and have nobody to point the finger at but you when things go south. This happens because we sometimes forget that we are the experienced ones, and they are the rookies. So, treat them like a new agent. Give them enough to know something, but not enough to be able to do your job. Here are a few ways to get your sellers to think like you do: continue reading