For Real Estate Professionals

TODAY MARKS A NEW AND EXCITING CHAPTER FOR TRULIA AS WE AGREE TO BE ACQUIRED BY ZILLOW

Pete Flint, CEO
July 28, 2014

Today, we have some exciting news to share, as Trulia is embarking on a new and exciting chapter. We’ve signed an agreement to be acquired by Zillow, which will enable us to accelerate our efforts to revolutionize the home search process for consumers, help professionals build their businesses and create additional value in adjacent markets. I’m excited about the benefits this combination will bring to the consumers, agents, brokers, franchises and data providers we work with every day.

Over the last 10 years, we have successfully built Trulia from the ground up by staying focused on our vision – to fundamentally improve the way that home buyers, sellers, renters and home seekers find a place to live and the way that agents and brokers connect with them to power their businesses. It’s clearly been working and today’s news further validates and invigorates our mission. It is also a reminder that our journey has really just begun.

Zillow will acquire Trulia in a stock-for-stock transaction in which Trulia stockholders will receive shares in the combined company equivalent to 0.444 shares of Zillow for each share of Trulia, and will own approximately 33% of the combined company at closing, on a fully diluted basis. At closing, I will remain as CEO of Trulia reporting to Zillow CEO, Spencer Rascoff, and will join the Board of Directors of the combined company. In addition, a second member of the Trulia board of directors will join the board of the combined company.

Trulia and Zillow will maintain our individual consumer brands and operate as separate companies. The combined company will offer buyers, sellers, homeowners and renters access to vital information about homes and real estate and provide advertising and software solutions that help real estate professionals grow their businesses.

Together, we will create an even stronger organization by bringing together the shared talent, technology and deep industry relationships of Zillow and Trulia. We can align our time, energy and resources into building the best online real estate experience by accelerating innovation on mobile and desktop platforms and providing more valuable tools and services to consumers and professionals. We can also work together and in partnership with the real estate industry to ensure more free data is made available to consumers, which can empower people to make better decisions. With broader and seamless distribution, home sellers, agents, participating brokerages, franchises and MLSs will be able to reach an even larger audience of consumers. Finally, together we can offer shared services and marketing platforms for advertisers to enhance productivity and deliver great return on our customers’ investment with us.

I know this announcement may come as a surprise for some of you. Over the years, in this first chapter, as we have participated in the growth of the industry with Zillow, mutual respect grew. We believe that combining with Zillow will allow us to do much more together than apart.

It has never been a more exciting time to be in the real estate industry. Here’s to the next exciting chapter!
Additional Information about the Proposed Transaction and Where to Find It

In connection with the proposed transaction, Zillow and Trulia expect to file a joint proxy statement/prospectus with the SEC, and Zebra Holdco, Inc. expects to file with the SEC a registration statement on Form S-4. INVESTORS AND SECURITYHOLDERS ARE URGED TO READ THE REGISTRATION STATEMENT AND JOINT PROXY STATEMENT/PROSPECTUS (INCLUDING ANY AMENDMENTS OR SUPPLEMENTS THERETO) REGARDING THE PROPOSED TRANSACTION WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. Investors and securityholders will be able to obtain free copies of the registration statement and joint proxy statement/prospectus (if and when they become available) and other documents filed by Zillow and Trulia at the SEC’s website at www.sec.gov. Copies of the documents filed by Zillow with the SEC will be available free of charge on Zillow’s website at www.zillow.com or by contacting Zillow Investor Relations at (206) 470-7137. Copies of the documents filed by Trulia with the SEC will be available free of charge on Trulia’s website at www.trulia.com or by contacting Trulia Investor Relations at (415) 400-7238.
Certain Information Regarding Participants

The respective directors and executive officers of Zillow and Trulia and other persons may be deemed to be participants in the solicitation of proxies in respect of the proposed transaction. You can find information about Zillow’s executive officers and directors in Zillow’s definitive proxy statement filed with the SEC on April 17, 2014. You can find information about Trulia’s executive officers and directors in Trulia’s definitive proxy statement filed with the SEC on April 22, 2014. Other information regarding the participants in the proxy solicitation and a description of their direct and indirect interests, by security holdings or otherwise, will be contained in the joint proxy statement/prospectus and other relevant materials to be filed with the SEC (if and when they become available). These documents can be obtained free of charge from Zillow or Trulia using the sources indicated above.

10 Hottest Markets for Millennial Buyers + Sellers—Is Yours One?

Paula Pant
July 24, 2014

When it comes to building a booming real estate business, you’ve got to know where the next hot group of buyers and sellers may be focusing their home seeking-attentions. Popular beliefs tell us that millennials—those between the age of 18 and 34—just aren’t buying homes. Right?

Not so fast. The official homeownership rate published by the Census gives a misleading picture of homeownership trends. In fact, homeownership among young adults is not too far off from where demographics say it should be.

And, as it turns out, young adult homeownership is actually on the rise. Is your market poised to become the next hotbed of young homeowners?

Recent Census Bureau findings show that millennials are flocking to big-city suburbs and lower-density cities. Check out these 10 cities, which made the list of the top 10 metros for millennial population growth—they may just be the next hottest real estate for millennial home buyers and sellers! continue reading

7 Luxury Agent Staging Tips that Work Anywhere

July 21, 2014

It feels great to win a listing, no matter what market you work in. But, we all know “winning” is the beginning of where the real work starts.

So what’s next? It’s time to talk with your client about the selling tactics that will really get them to the finish line— and in the time and for the price they want.

One of the hardest parts of this early sale sit down, whether you’re selling in Beverly Hills or anywhere else, is the staging chat. You know great staging is critical but getting your sellers on board can be a challenge. After spending a ton of time decorating and personalizing their home, most clients often aren’t too keen on undoing their hard work.

Here are a few of tips and tricks to help clients see why you know best: continue reading

4 Untapped Sources of Leads to Build Your Pipeline Right Now

Melissa Zavala
July 21, 2014

Summer is generally the busiest time of year for real estate professionals. Overall, the weather is good. Prospective buyers want to be out and about looking at properties. The flowers are in bloom. The grass smells good. Agents generally find that it’s a pretty good time of year to sell property.

Then comes fall, and then winter. And if we don’t build our pipelines chock-full of prospective buyers and sellers, we may not have lots of closings around Christmas and the New Year.

As an agent looking to generate new ways to build your business, you often need to creative and strategic. When a pond is filled with fish, tons and tons of fishermen are going to begin fishing there. There will be tough competition to reel in a fish because there are so many fishermen with lures in the pond. continue reading

Crafting Your Pitch: How to Win a Client in 30 Seconds

Erin Renzas
July 20, 2014

As a real estate professional, you never know where you’ll find your next client. Sure, you represent friends, family and colleagues, but how do you position yourself and showcase your business when you meet new people?

Whther you’re at a networking event, a friend’s party, dropping the kids off at day care, or chatting at the gym, it’s important to put your best foot forward. The most successful real estate agents have a 30-second pitch that’s rehearsed, yet conversational; factual, yet easily digestible; and well-timed but not pushy. Learn how to craft your pitch!

In this simple guide, we’ll teach you the must-know tactics for creating a stellar 30-second pitch to have on hand whenever the opportunity to connect with potential clients presents itself. Get started and get the guide now!

Not able to download the guide? Try entering your phone number with no dashes and no spaces! Or, email training@trulia.com for a copy.

2014 Mythbusters: Top 4 Market Myths for 2014 Buyers and Sellers

Jovan Hackley
July 18, 2014

Real estate’s been one of the hottest topics in the news for the last seven years. CNN, The New York Times, and most other major news outlets have gone from covering housing-related stories to creating dedicated channels where consumer can scan headlines and “assess” the state of the market.

The upside of this trend is consumers have the ample opportunity to find out about national trends in the market. The downside is that “scanning” doesn’t make you an expert and can create some seriously twisted misconceptions about what’s happening both nationally and locally.

Here are four of the 2014 myths that may have your buyer and seller clients in the wrong (or slightly skewed) mindset about today’s market.

Myth 1: You have to sell to move on.

Talks of inventory shortages, price increases, and a more normal housing market are conjuring thoughts of selling among many property owners. Why? They want to profit off of their investment and move up to something bigger or better.

Unfortunately, the most common debate—to sell or not to sell—leaves out a great option in today’s market; becoming a landlord. Your seller prospects who show up wanting to list to get in to their next property may need a reality check. continue reading

7 Real Estate Riders that Should Exist, but Don’t

Tara-Nicholle Nelson
July 13, 2014

One of an agent’s biggest jobs is spotting and interpreting the signs that point to the right transaction or deal. When it comes to reading people, things can be easy because eventually they’ll tell you what you need to know.

Unfortunately listings don’t… but what if they did? What if they’d tell you what you were dealing with on the rider outside of the home? I’d imagine they would (or do) read a little like this…
Created with Haiku Deck, the free presentation app for iPad
continue reading

15 Smart Ideas for Driving More Traffic to Summer Open Houses

Erin Renzas
July 13, 2014

When it comes to open houses, the worst thing that can happen is that no one shows up! It’s a waste of your time, can kill your seller’s confidence, and fails to generate the buzz you need to generate offers from the best buyers.

And while the hot selling season is in full swing, sometimes the summer months can bring a host of other complications that can make driving foot traffic to an open house a full-on headache. With more homes on the market and the best buyers trying to juggle it all, you need to be able to make your listing stand out from the rest!

Want to make your open house a success? We’ll show you how to grab the attention of the best buyers in your local market and snag a top offer in a snap. Plus, even when open houses don’t lead to a buyer, they often lead to some new clients for you, so it’s worth it to put your best foot forward!

Get this free must-have guide with expert tips and innovative ideas for marketing your open house this summer and beyond!

Not able to download the guide? Email training@trulia.com for a copy.

15 Smart Ideas for Driving More Traffic to Summer Open Houses

Erin Renzas
July 13, 2014

When it comes to open houses, the worst thing that can happen is that no one shows up! It’s a waste of your time, can kill your seller’s confidence, and fails to generate the buzz you need to generate offers from the best buyers.

And while the hot selling season is in full swing, sometimes the summer months can bring a host of other complications that can make driving foot traffic to an open house a full-on headache. With more homes on the market and the best buyers trying to juggle it all, you need to be able to make your listing stand out from the rest!

Want to make your open house a success? We’ll show you how to grab the attention of the best buyers in your local market and snag a top offer in a snap. Plus, even when open houses don’t lead to a buyer, they often lead to some new clients for you, so it’s worth it to put your best foot forward!

Get this free must-have guide with expert tips and innovative ideas for marketing your open house this summer and beyond!

Not able to download the guide? Email training@trulia.com for a copy.

6 (Surprisingly Affordable!) Luxury Features Buyers Love

Tara-Nicholle Nelson
July 11, 2014

Modest. Affordable. Starter. There is no shortage of words we use to describe a home that cost less than the average in an area. But no matter how —shall we say,budget-friendly—a listing is, or how constrained the buyer’s wallet may be, every home-owner hopeful still has the wish-list of luxury features that they simply think they can’tlive without.

It can drive agents batty. After all, in real estate, you get what you pay for. If you have a beer budget, that’s okay! But don’t expect that you’re going to get Champagne.

Still, when it comes to buying a home, it’s going to be the biggest investment most consumers make in their lifetime, and even a home that’s budget-friendly is going to feel like they’re dropping big bucks. Think about it: almost no one looks at their monthly mortgage statement and says, “Wow! It’s just so cheap!”

Luckily, there are a few little luxuries that sellers and agent can easily install or fake that don’t cost a fortune and that potential buyers go wild over!

Here are a few of those little, affordable luxuries! If you’ve got a listing that needs some more buyer love, these little fixes can go a long way toward closing a killer deal. continue reading