Just in time for spring selling season, today Trulia launched redesigned search results pages and property display pages that provide a richer experience for consumers interested in newly constructed homes. As the housing market continues its long, gradual recovery, new home construction has been lagging, along with new household formation, while other areas such as home prices have been picking up.
However there are some encouraging signs for the home building sector, including some new data from the Commerce Department that indicates new home sales rose 9.6% in January to a seasonally adjusted annual rate of 468,000 homes.
While the sector begins to pick up momentum, Trulia has been investing in building a better experience for home buyers looking for new construction, which provides new opportunities for Trulia’s home builder marketing partners to connect with Trulia’s valuable audience.
The new tools allow consumers to search new homes better with new home communities clearly identifiable and presented in a way that matches how consumers look for new homes.
Once people click through to the new property display pages, community amenities and home design choices are easy to see and organized in one place, along with a complete overview of that particular new construction community.
A particularly useful new feature, allows home buyers to see all the different home designs available in a given community. This often includes some models that have been completed and others that are scheduled for construction. Trulia provides rich computer images to help illustrate these homes.
Home buyers interested in learning more about specific communities by speaking with a professional can easily contact the home builders by clicking on the clearly identifiable orange button and lead form located on the top right hand side of the page.0 comments
The Arizona Regional Multiple Listing Service (ARMLS), the sixth largest MLS in the country, has signed an agreement to send listings directly to Trulia. With this latest agreement, Trulia is now working with over 60 MLSs across the country, to ensure the highest quality listings are available on the company’s popular website and mobile apps.
By signing direct data licensing deals, MLSs enhance data quality and help brokers more successfully market their listings on Trulia. These agreements also provide an important way for brokers to successfully promote their brands for free with a large consumer audience.
Data that Trulia receives from the ARMLS will now be handled by Trulia’s robust Data Processing Framework, before being made available to Trulia’s 35 million monthly unique visitors. It was built to effectively process listing data and systematically eliminates stale or duplicate listings. The system runs continuously to update listings every ten minutes, ensuring the freshest and most accurate data is displayed to consumers.
Trulia’s commitment to providing the highest quality data underlies its goal to provide a great experience for consumers searching for homes on Trulia’s website and mobile apps, while also generating the most value for real estate agents and brokers who display their listings on Trulia.
To accomplish this, Trulia is working with hundreds of MLSs, franchises, and brokers across the country. As part of this effort, Trulia has also recently:
Trulia has hired John Whitney as the company’s new Director of Business Development for the Industry Services group. With over 20 years of deep real estate industry experience, John will advance Trulia’s already broad effort to ensure consumers find the best available information on Trulia’s website and mobile apps.
John is widely respected and has deep connections in the real estate community. His integrity and passion for helping his customers makes him a perfect fit for Trulia as the company expands its partnership with the industry.
Trulia continues to invest in providing the best listing data because accurate listings are not only fundamental to a good consumer experience, but generate the highest quality of leads for agents and brokers. As part of Trulia’s value exchange for listing information, real estate professionals can generate leads on their listings at no cost to them.
Trulia’s other efforts around data accuracy include an enhanced data processing framework that processes data and updates listings every ten minutes. The company has also added filters to ensure inactive listings are removed.
Behind this effort is a large team of dedicated engineers, customer support, and product managers already in place dedicated to accurate data.
John’s day-to-day focus will be working closely with Multiple Listing Services and expand the relationships with organizations like ListHub and Point 2 to improve coverage and accuracy on Trulia and provide brokers with the most effective choices for distributing their listing distribution.
“We’re excited to welcome John to the Trulia team,” said Alon Chaver, Trulia’s Vice President of Industry Services. “Improving the accuracy and timeliness of listings data helps agents and brokers generate both a higher volume and a higher quality of leads. John will play an instrumental role in furthering our data initiatives and deepening our relationships with key syndication partners like List Hub to make it easer for brokers and agents to market their listings for the benefit of their sellers.”
The Trulia team is confident that strengthening its relationships with these organizations will help the company and its partners deliver better service to homebuyers and home sellers alike.0 comments
This morning, Trulia announced a new tool for software developers interested in building applications for the real estate industry, thanks to a multi-month project to build open source code and spur innovation.
Trulia Java RETS Client, is open source software that makes the accurate and timely exchange of data easier for the real estate industry.
The software promotes industry innovation because it allows developers to more easily parse data to build real estate applications using information licensed from Multiple Listing Services (MLSs). After six months of development, the software is now available for download on the Real Estate Standards Organization (RESO) website.
RESO is an organization that promotes data standards and processes through the Real Estate Transaction Standard (RETS), which allows many different real estate systems to connect and exchange real estate information including home listings, and make them available online.
As a member of the organization and the board, Trulia is aligned with RESO’s goal to provide an environment that facilitates innovation and builds efficiencies for all parties participating in the real estate transaction.
The new software is intended to jump-start software development for applications that access real estate listing data, such as mobile or tablet apps. Traditionally, developers have had to custom build the technology to access this data, which is time consuming and can be expensive.
Trulia’s Java RETS Client was configured to be flexible and has been tested with all major technology vendors. Trulia is committed to updating its open-source software to work with all MLSs and 3rdparty providers, and non-compliant RETS feeds.
Trulia has a long history of contributing time and resources to open source communities across many disciplines representing the breadth of engineering expertise at the company, including iOS software development, geospatial technology, and data visualization. The Trulia Java RETS Client software and many other useful tools that promote high quality real estate data are available on RESO.
Trulia Java RETS Client was forked from jRETS and supports all of that functionality with the addition of being compliant up to version 1.7.2 of the RETS specification.0 comments
Beginning today, real estate agents and brokers will have the chance to purchase Trulia Seller Ads (TSA), the first product from Trulia created specifically to generate valuable leads from home sellers. This new offering boosts agents’ seller leads by targeting consumers thinking about selling their homes. This is especially important today, as low inventory remains a challenge in many markets around the U.S.
How Does It Work?
Trulia created a new seller portal for consumers who are interested in understanding the value of their home. After providing some basic property information, the home owner receives a free home estimate report that includes price history and comparable homes sold.
Home owner landing page
The report is intended to be a consumer’s first step in understanding their home’s value and introduces them to local agents who can provide more personalized estimates, based on local market conditions and unique home features. The recommended agents are featured in the report with contact information, brokerage name, and their Trulia profile photos to help them establish their brands with sellers. The agent receives a lead notification and can then follow-up to provide a professional list price estimate in person and establish a relationship with the homeowner.
Free home value report
To develop the product, the Market Leader team shared what it has learned from a successful track record generating seller leads with similar products over the years.
The teams also worked together to make sure that agents can view, manage, and convert leads from Trulia Seller Ads in the popular Market Leader Pro software. Combined, Trulia and Market leader have one of the largest groups of agent subscribers in the online real estate industry, totaling approximately 56,000 at the end of the third quarter of 2013.0 comments
Beginning in February, Agents will have a powerful new tool available to help them grow their businesses, called Trulia Seller Ads. Trulia Seller Ads delivers quality leads from motivated sellers, so agents can win more listings. Leads are generated when a consumer requests a free Trulia Home Estimate Report.
With Trulia Seller Ads, agents will have an opportunity to market directly to sellers with a free home value report that includes useful valuation information, such as price history and comparable homes sold. Starting today, Agents can join the Trulia Seller Ads waitlist at: http://trulia.com/sellerads.
Agents are featured in the Trulia Home Estimate Report with an image and contact information to help the agent establish his/her brand with motivated sellers, with the goal to then follow-up with a professional, personalized list-price estimate.
With low housing inventory continuing to be an issue in the real estate market, Trulia recognized that agents and brokers need a better way to capture more interest from sellers.
With that in mind, Trulia designed the product to provide the following benefits to agents:
Trulia Seller Ads is designed for agents who want to win more listings in the local market and who have the tools to follow up and stay top of mind with sellers. That’s why the product is integrated with Market Leader Pro, meaning agents can view, manage and convert leads from Trulia Seller Ads in the popular Market Leader Pro software with drip emails, for example, and other tools.
For more information about Trulia Seller Ads visit: http://trulia.com/sellerads.
Real Estate Standards Organization Welcomes Trulia as Member, Alon Chaver to Board
We are pleased to announce Trulia has joined the Real Estate Standards Organization (RESO) and Alon Chaver, Trulia’s Vice President of Industry Services, has accepted an invitation to join the RESO Board of Directors.
Enhancing the accuracy of real estate is a critical initiative for both Trulia and our brokerage partners. With the RESO Board leading the industry’s efforts to standardize real estate data, there are natural synergies in our core missions.
Over the last twelve months, Trulia has made significant enhancements to its data program. In early 2013, we announced a complete overhaul of our data processing framework. The new framework ensures high-value listing information — including property price, listing address, and basic property details like number of bedrooms, bathrooms, open house times, and photo updates — are refreshed on Trulia in as little as 10 minutes.
In October we launched Trulia Data Connect, a new program that allows brokers to directly send listings to Trulia in partnership with their MLS. This program helps fill a critical need for medium and small brokers and helps them accurately update their listings in near real time, ensuring their listings get broad exposure to Trulia’s audience. We now have data partnerships with nearly 50 MLSs across the country and we’ll continue to grow that number.
Trulia’s position as a technology partner to both brokers and MLSs give us unique insight on the challenges and opportunities before us. We are very excited to join RESO and collaborate with the industry to enhance the accuracy and portability of real estate data.
For more information about Trulia Data Connect, or how we can work together to improve the accuracy of real estate data, contact us: firstname.lastname@example.org comments
With the holidays quickly approaching, businesses across the country are preparing for an extremely busy time of year. In 2012 almost 20% of annual revenue for the retail industry was generated during this time, while other companies such as consumer electronics and phone manufacturers thrive during the winter months.
For real estate agents and brokers, it’s a much different selling season. Typically the winter, with its cold weather, is not the high season for putting homes on the market and organizing open homes. Most people are content to hang stockings on the fireplace instead of posting a for sale sign in the front yard.
But agents work year round and both Trulia and Market Leader are launching free training programs this week that help agents use the winter to their advantage.
Top producing agents know that although the holidays are slow from a transaction perspective, the season provides a great chance to prime the sales pipeline by developing new relationships. These relationships will take time, but some will eventually turn into clients when the housing market heats up in the spring and summer.
Market Leader Business Plan Workshop and Power Hours
Today at 10:00 AM Pacific time, Market Leader is hosting a 90 minute business plan workshop for over 2,500 agents, designed to help them build a custom 2014 real estate business plan.
Presenters from Market Leader and guest Realtors will work together to provide agents with step-by-step instructions to create custom plans to sell more homes, while receiving a copy of the 2014 Real Estate Business Plan.
Some specific agenda items include guidance on finding focus areas and checklists relating to lead generation, engagement and referrals.
Market Leader’s considerable offering of training and information also includes regular Power Hour sessions for customers. For example, on Wednesday, November 20th, agents will learn about recent changes to posting on Craigslist and strategies for growing a sales pipeline. New webinars and tutorials are provided weekly.
Trulia Gear it Up Campaign
The campaign runs through mid-December and includes sessions with Trulia Chief Economist, Jed Kolko covering housing market trends and Trulia Senior Product Manager, Matt Holder, discussing free tools from Trulia that help agents capture and convert more leads.
Visit Trulia’s full calendar of webinars and training for more details.0 comments
With the National Association of REALTORS® Conference as the backdrop, last night at the Westin San Francisco Market Street, Pete Flint and Trulia presented Marshall Saunders of RE/MAX Results Minneapolis with the 2013 RISMedia Tech Titan award. Each year, RIS Media recognizes a real estate industry leader who demonstrates an exceptional commitment to stay ahead of the technology curve and positively impact the real estate business.
As a former winner of the Tech Titan award, Pete pointed to Mr. Saunders’ track record of employing “powerful technology tools and an agent-centric approach to drive great results,” noting that “every year you can find the agents that represent RE/MAX Results at or near the top of the list when it comes to average transactions per agent and sales production per agent.”
From left to right, John Fearherston, CEO RISMedia; Marshall Saunders, Owner RE/MAX Results; Pete Flint, CEO of Trulia
The National Association of REALTORS® Conference and Expo is continuing through the rest of the weekend, finishing on Monday, November 11th. Come see Trulia at booth 719 in the South Hall.0 comments
Trulia has released version 2.0 of its popular, free app for real estate agents on both iOS and Android. The Trulia for Agents App is one of the leading mobile apps built specifically for real estate agents, enabling them to convert more leads and better serve existing clients while they’re on-the-go.
Today’s upgrade features an all-new design that puts leads front and center. The new app includes improved navigation and search capabilities, as well as seamless access to helpful real estate news, coaching and tips from Trulia’s Pro Blog.
Agents everywhere love using the Trulia for Agents app. “I get outstanding leads from Trulia,” said Stacey Feltman of Ebby Halliday Realtors. “Trulia’s mobile app is great because it’s easy to use and it helps me manage leads and stay on top of my business no matter where I am. The entire system is the very best out there.”
As real estate agents know, quick responses to new leads greatly increase the chance of converting them into clients. Recent research proves it, indicating that responding to leads within minutes doubles the chance of conversion1. If agents respond to a lead within 5 minutes, they’re 100 times more likely to make contact with that lead than if responding in an hour2.
That’s why the Trulia for Agents App is designed first and foremost to help agents respond to quickly and manage leads from anywhere on their mobile device. As leads come in, alerts are pushed to the agent’s mobile phone, enabling them to respond immediately and make a connection to a new client. The app lets agents search and prioritize leads by centralizing all Trulia leads into one inbox. Each lead is than organized by conversation, providing context and easier access to a history of communication.
Agents can also easily access a list of personal contacts, browse Trulia’s Agent directory and search listings with Trulia’s advanced neighborhood information and map functionality. Agents can use Trulia for Agents to check-in to listings they tour and display these check-ins on their Trulia profile. It’s a great way for agents to demonstrate familiarity with specific properties and expertise in particular areas, creating opportunities to connect with prospective clients.