On the Road Again…Come Meet Team Trulia

Spring has sprung which means the Trulia Industry Services team will be crisscrossing the country to participate in tradeshows, regional and local events. We’ll be speaking, teaching, and hosting workshops with brokers, agents and MLS members and staff. We love to get live and local to get to know you and to understand more clearly the diverse issues that impact your business.

Planning to attend any of these April-May meetings below or interested in having Trulia host an event or workshop in your area? Let us know by emailing events@trulia.com. We’d love to meet up with you.

T3 Summit
April 9-11 Las Vegas
This annual technology, trends and thought leadership conference hosted by Stefan Swanepoel promises deep-dive sessions with industry luminaries and case studies that expose best practices to start using right now.

Friday, April 11,  9:10-9:40am
Find out more about Trulia’s recent acquisition of Market Leader at “The Most Interesting Transaction of 2013” session featuring Paul Levine, Chief Operating Officer, Trulia and Scott Smith, Executive Vice President, Sales and Business Development, Market Leader.

MFR REcharge
April 21  Orlando
April 22  Bradenton
April 23  St. Petersburg

My Florida Regional MLS puts on REcharge, a road show covering technology and economic trends for MFR’s 33,000 subscribers. Come by the Trulia table at any of these three event locations to meet the Trulia team and sign up to win a USB Hub.

Trulia’s Director of Business Development, John Whitney, will participate in panels moderated by Tracy Weir of Eight11 that will cover online lead generation and digital marketing best practices.

RESO Spring Meeting
April 23-25  Chicago

Data standards and technology are the primary subjects at hand at the semiannual meeting of the Real Estate Standards Organization.

Look for Alon Chaver, Trulia VP of Industry Services and newly appointed RESO board member.

OAR Spring Conference
April 28  Columbus, Ohio

John Whitney will be attending the Ohio Association of Realtors Tech Forum to share the benefits and tools that Trulia offers from 9-10am

Gathering of Eagles
April 30- May 2   Irving, TX

Trulia and Market Leader are sponsors of Real Trends’ high-level real estate leadership event featuring former President George W. Bush as keynote speaker.

NAR Midyear: REALTOR Party Convention & Trade Expo
Washington, DC  May 12-17

The National Association of Realtors hunkers down to cover industry policy and practices in series of related meetings and speaking sessions. The

Trulia team is attending. Let us know your plans!

CMLS Brings It To The Table
Washington, DC  May 13

Concurrent with NAR Midyear, the Council of Multiple Listing Services meets to discuss listing data dilemmas. Trulia is a platinum sponsor of the entire 2014 CMLS Brings It To The Table series. Look for us onsite!


Download: Understanding How Trulia Handles Data

Accurate, up-to-the-minute listings and property data generate the highest volume and quality of leads, which is why Trulia takes great care to maintain data integrity.

Our downloadable FAQ gives an overview of how the Trulia platform protects listing data accuracy and delivers transparency to its professional partners with regular reporting.

Share a copy with your team. And if you have more questions about listing accuracy or any other Trulia benefit, let us know! Email us at mls@trulia.com


In Case You Missed It…We Truluvia!

Yesterday, you may have heard that Trulia wasn’t exactly the site you’ve come to know. In the spirit of having a little fun on April Fool’s, we became Truluvia, the online destination for agents looking for love. Even though it seemed to be a light-hearted joke, it was actually an effort to remind our real estate professionals that consumers are coming to Trulia every single day viewing agent profiles. At Trulia, we’ve always been passionate about helping agents connect with consumers to find their dream home and our studies have shown that agents with complete profiles get 20x more views!

Screenshot 2014-04-02 12.07.44

We also wanted to take this opportunity to remind our partners that we really do “luvia”, and are working hard on continuing to build great tools and benefits for your agents and members.  We continue to expand our Trulia Accelerate program to help brokers increase the productivity of their agents.  On the data side, we’ve recently been able to speed up our data cycle from 10 to a whopping 8 minutes, and we recently released an open source RETS client in an effort to support industry innovation.

If you want to see what some of the April Fool’s hubbub was about, be sure to check out our very own Director of Industry Marketing, Ginger Wilcox and her real-life fiancé’s mock video testimonial for Truluvia.


Evolution and Innovation: 3 years at Trulia

Three years ago, I embarked on a new adventure at a little company called Trulia. We had just over 100 employees, primarily based in San Francisco.  At that time, I was tasked with engaging and educating real estate pros as you can see in my welcome announcement.


Today, we’ve grown ten fold – over 1,000 Trulians in 4 cities. We’ve opened new offices, gone public, acquired Market Leader, and have become the largest provider of technology solutions and advertising services to the industry – serving more than 60,000 paying subscribers with deep partnerships with 3 of the 5 major franchises and thousands of top brokers across the country.

It’s been a wild ride of innovation and evolution.  On my three year Trulia-versary, I thought it would be fun to showcase some of the changes we’ve experienced over the last few years.

Supporting Agents and Brokers
When I was hired in early 2011, all of our communications were targeted to consumers. We expanded our communication efforts to provide more value to both the consumer and the industry.

In May of 2011, we launched the Trulia Pro blog and new social channels for agents and brokers.  In early 2012, we expanded our industry offerings, strengthened our data pledge to the industry and provided the best attribution to our listing agents and brokers.

Innovation and Mobile Leadership mobile_devices_v4
Trulia knew that mobile was changing the real estate shopping experience, and rolled out 7 new mobile apps between 2011 and 2012 including a mobile agent app to help agents manage their business on the go.

In May of 2012 Trulia launched the first exclusive mobile advertising platform with Trulia Mobile Ads.  Trulia is still the only major real estate specific advertising platform with an exclusive mobile lead generation program and only a few companies that offers free apps that are built specifically to help agents manage their businesses on-the-go.

1069165_10152030029918082_1838318746_nEarlier this year, Trulia’s consumer app for Android was downloaded for the 5 millionth time, highlighting its popularity.

In 2012, Trulia’s CEO, Pete Flint, was named the real estate innovator of the year at the Inman annual conference, acknowledging Trulia’s dedication to innovation for the industry and helping agents and brokers leverage new technology to reach consumers.

Evolving from Advertising Partner to Leading Technology Partner to the Industry
After a successful IPO in late 2012, we moved quickly to acquire Market Leader, combining Trulia’s vibrant marketplace for consumers and real estate professionals with the most comprehensive set of tools, to provide the end-to-end operating system for the real estate industry. Bringing our two companies together was part of our overall mission to partner more deeply with the real estate franchisors and brokers, and to provide the most value by being the best lead-to-close system for the industry.

In 2013, we also launched Trulia Accelerate, a new partnership program designed to help brokers succeed by accelerating the success of their agents, strategically capture more market share, recruit and retain top performers and expand their brands in new markets. The Accelerate program has been exceptionally well received by our real estate partners, including leading franchisor RE/MAX LLC, which has one of the most productive sales forces in the industry and a global reach of more than 93,000 associates.

2014 (and beyond): Leading Technology Partner to the Industry
2014 has kicked in with a bang. This quarter, over 170 Trulia and Market Leader staff members participated in 51 events in 43 cities across the U.S.  We launched Trulia Seller Ads, our first innovation with Market Leader.  We continued our focus on data enhancements, including data processing updates that reduced our data cycle to 8 minutes.

It’s been a wild ride, but we’re just getting started.  We’re more committed than ever to helping real estate professionals build strong businesses, and to connect them with the millions of consumers searching for real estate information on the Trulia platform.

Cheers to 2014!


Webinar Replay: A Conversation with Trulia: Demystifying Data

This webinar took place
Thursday, March 27, 2014

Industry Veteran John Whitney and Trulia’s head of Industry Marketing, Ginger Wilcox  discuss the ins and outs of how Trulia handles your data.

In this webinar, we will cover:

  • Commonly asked questions about Trulia’s publishing practices
  • 3 simple ways you can improve the accuracy of your data
  • Insights on how we protect your data from hackers and fraud

Watch it Now

John Whitney and Ginger Wilcox


Q1 Recap: 3 months, 43 cities, 51 events – Trulia IS everywhere

It’s hard to believe Q1 is coming to a close. The market recovery is well on its way, job growth is up and we’re seeing shifts in the landscape of the industry. We’ve been innovating fast and furious to help our industry partners capture the opportunities of this exciting time.  Here’s a quick summary of what we’ve been up to this quarter here at Trulia:

Live and Local Educating Agents

Trulia & Market Leader Industry Events Map

This quarter, over 170 Trulia and Market Leader staff members participated in 51 events in 43 cities across the U.S.  We supported our partners, spoke to real estate professionals and participated in tradeshows, regional and local events.  We trained tens of thousands of agents how to use Trulia’s and Market Leader’s tools, how to engage modern consumers, and how to win more listings.

Helping Agents Win Listings

We launched an exciting new product created specifically to help agents win more listings and bring more inventory to the market. Trulia Seller Ads (TSA) boosts agents’ seller leads by targeting consumers thinking about selling their homes. This is especially important today, as low inventory remains a challenge in many markets around the U.S.

We continued our integration with Market Leader to support our real estate franchise and broker partners with the leading lead-to-close real estate operating system. Our real estate operating system now serves:

  • Over 160,000 agent users
  • Managing 40 million leads
  • Sending 60 million marketing pieces per month
  • Adding 1.5 million new prospects per month

More leads for agents and brokers

Driving more leads to our real estate partners is a key focus for the entire organization. Earlier this quarter, we relaunched our trulia.com/mobile experience for consumers and updated the user experience across all of our mobile apps.  In March, we launched a $45 million marketing campaign to drive mobile downloads and leads to agents using both our free and premium tools. Trulia doesn’t have FSBO’s on our platform, so every lead we generate helps a real estate professional connect with a consumer looking for someone to help guide them through the home buying and selling process.

Data Enhancements

We continued our deep focus on improving the accuracy of the data on our site.  We updated our data processing framework so we can update listings every 8 minutes to ensure we can provide the fastest, most accurate data to consumers. We expanded our efforts to sign data license agreements with MLSs across the country, including signing two of the five largest MLSs in the country this quarter.

Our Trulia Direct Reference program allows MLSs to help their brokers and agents identify inaccurate data and ensure it is corrected by working in partnership with Trulia. The Trulia Direct Reference program uses a direct “reference feed” from the MLS to verify and correct listings we receive from non-direct MLS sources. This program also notifies agents and brokers of inaccuracies in their own listings so they can update them in other places across the web.

Open Source Software for the Real Estate Community through RESO

In February, we released the Trulia Java RETS Client, free open source software that makes the accurate and timely exchange of MLS data easier for the real estate industry.  The software promotes industry innovation by helping developers to more easily parse MLS-licensed data to build real estate applications using content licensed from Multiple Listing Services (MLSs).  The RETS client is available at no cost from the Real Estate Standards Organization (RESO) website.

Where’s Trulia?

Someone recently asked: “Where’s Trulia?”  We’ve been all across the country this quarter listening to our customers and partners, we’ve been heads down innovating, and we’ve been driving even more value to our industry partners. While there has been lots of conversation and controversy in the industry, we remain focused on our core mission – to be the leading technology partner to the industry and connect real estate professionals with the millions of consumers searching for real estate information on our site.

We’re looking forward to even more excitement and innovation in Q2 – so stay tuned.



3 Things That Surprised Me About Trulia: My First 30 Days


Coming from a traditional real estate background, I’ve watched Trulia and its competitors launch their businesses over the years. From early on, there were questions from the real estate industry. Will they disrupt the industry? Will real estate agents go away? What is the long-term plan? Is the goal to empower themselves at the expense of the brokers, agents and MLSs? What are they actually doing to make data accurate and support brokers and agents? Are they just like all the other portals in the space?

Earlier this year, I was presented with an interesting opportunity to work at Trulia. I knew the Trulia team and had come to appreciate its people and its products. Many brokers were passionate about them because they had found success using the platform. I was attracted, but also cautious. I had to believe the company was committed to the real estate industry I built my career on.

In February, I decided to join the Trulia team. Thirty days in, and I’ve discovered some interesting things that might surprise you about my new “home.”

1. The Trulia Team is Passionate About the Industry
Trulia has a diverse group of industry veterans guiding its strategy and they are passionate about the industry. While they tend to be quiet externally, it can get fiery internally. They believe in what they’re doing, they’re committed to tackling some of the industry’s toughest challenges, and they’re driven to build the best programs possible for their partners.

2. Innovation happens at a pace most of us can’t imagine
In thirty days, I’ve seen the team launch new products, revamp apps, create new consumer experiences, and sign new partnership agreements at a record pace. They don’t dream about innovation, they deliver it every week.

3. Collaboration is King
What has been most interesting has been the culture of collaboration I have discovered that is seemingly baked into the company DNA. For example, teams are obsessed with getting data right and expanding partnerships with clean data sources. Creative designers work together to build beautiful consumer experiences. There is an energetic, open culture where everyone from the top down is accessible and involved. Outstanding talent focuses on serving the industry by creating great experiences at all levels. My first month has brought nothing but pleasant surprises and the comfort that I made the right decision.

I’m excited when I think about the future. Trulia has evolved from an advertising platform to a technology partner to the industry. New challenges and opportunities pop up every day, but our strategy to support the businesses of brokers and agents with the best possible data and a complete set of tools remains the same.

To learn more about Trulia and data, attend the webinar on Thursday March 27th at 10:00 AM PST/1:00 PM EST


Upcoming Webinar: A Conversation with Trulia: Demystifying Data

Thursday, March 27, 2014

10 am PST/1 pm EST
30 minutes

Industry Veteran John Whitney sits down with Trulia’s head of Industry Marketing, Ginger Wilcox, to discuss the ins and outs of how Trulia handles your data.

In this 30 minute session, John and Ginger will discuss:

  • Commonly asked questions about Trulia’s publishing practices
  • 3 simple ways you can improve the accuracy of your data
  • Insights on how we protect your data from hackers and fraud

Don’t miss this exciting conversation as we take you inside Trulia’s listings and data practices.

Register Now!

John Whitney and Ginger Wilcox


Newly Constructed Homes Now Easier To View on Trulia

Just in time for spring selling season, today Trulia launched redesigned search results pages and property display pages that provide a richer experience for consumers interested in newly constructed homes. As the housing market continues its long, gradual recovery, new home construction has been lagging, along with new household formation, while other areas such as home prices have been picking up.

However there are some encouraging signs for the home building sector, including some new data from the Commerce Department that indicates new home sales rose 9.6% in January to a seasonally adjusted annual rate of 468,000 homes.

While the sector begins to pick up momentum, Trulia has been investing in building a better experience for home buyers looking for new construction, which provides new opportunities for Trulia’s home builder marketing partners to connect with Trulia’s valuable audience.

The new tools allow consumers to search new homes better with new home communities clearly identifiable and presented in a way that matches how consumers look for new homes.

New search results page

New search results page

Once people click through to the new property display pages, community amenities and home design choices are easy to see and organized in one place, along with a complete overview of that particular new construction community.

Top of the page, with each home design viewable via scrolling the main image

Top of the page, with each home design viewable via scrolling the main image


A particularly useful new feature, allows home buyers to see all the different home designs available in a given community. This often includes some models that have been completed and others that are scheduled for construction. Trulia provides rich computer images to help illustrate these homes.

Multiple home models in the same community viewable on one page

Multiple home models in the same community viewable on one page

Home buyers interested in learning more about specific communities by speaking with a professional can easily contact the home builders by clicking on the clearly identifiable orange button and lead form located on the top right hand side of the page.


Trulia and The Arizona Regional Multiple Listing Service Sign Direct Data License Agreement

The Arizona Regional Multiple Listing Service (ARMLS), the sixth largest MLS in the country, has signed an agreement to send listings directly to Trulia. With this latest agreement, Trulia is now working with over 60 MLSs across the country, to ensure the highest quality listings are available on the company’s popular website and mobile apps.

By signing direct data licensing deals, MLSs enhance data quality and help brokers more successfully market their listings on Trulia. These agreements also provide an important way for brokers to successfully promote their brands for free with a large consumer audience.


Data that Trulia receives from the ARMLS will now be handled by Trulia’s robust Data Processing Framework, before being made available to Trulia’s 35 million monthly unique visitors. It was built to effectively process listing data and systematically eliminates stale or duplicate listings. The system runs continuously to update listings every ten minutes, ensuring the freshest and most accurate data is displayed to consumers.

Trulia’s commitment to providing the highest quality data underlies its goal to provide a great experience for consumers searching for homes on Trulia’s website and mobile apps, while also generating the most value for real estate agents and brokers who display their listings on Trulia.

To accomplish this, Trulia is working with hundreds of MLSs, franchises, and brokers across the country. As part of this effort, Trulia has also recently:

  • Taken a leadership role within the Real Estate Standards Organization (RESO), which is dedicated to building data standards to facilitate innovation in the industry
  • Released open source software that makes it easier for developers to innovate and develop real estate applications that use licensed, accurate MLS data
  • Hired an industry veteran to guide the company’s efforts working with the rest of the real estate industry to ensure the highest quality data is available on Trulia