Download Clareity’s Latest Analysis of the Syndication Landscape

Screen Shot 2014-07-24 at 3.42.21 PM


Clareity Consulting, a 20-year veteran in management, security and information technology consulting for the real estate industry, recently published “Beyond Syndication,” an in-depth look at the current state of listing distribution with particular focus on data quality, security and the value exchange between listing authors and publishers.

… continue reading


Trulia Born 10yrs Ago at Inman SF. Here Are This Year’s Highlights.


The Trulia team was at it again during last week’s Inman Connect SF! This year’s event, in one sense, served as an anniversary for the company because Trulia was born from an idea formulated by Pete Flint, our Co-Founder and CEO, at this very event 10 years ago. The Trulia team uncovered new technologies, fostered old and new partnerships and shared ideas on furthering the “winning consumer experiences” theme with over 2,000 industry leaders who ascended upon Union Square, just a few blocks away from our headquarters. Thanks to everyone who joined us!

… continue reading


12,000 Brokers Using Trulia for Accurate, Timely Consumer Connections

We’re excited to announce that Trulia is now receiving listings from more than 12,000 brokerages through our Data Connect Program! This program enables brokers to send listings directly to Trulia, empowering them with full control over their listings and the ability to market them more strategically to over 54 million unique users who now visit Trulia every month.

Trulia prides itself in being the most industry-friendly, value-adding publishing partner to the real estate industry. Trulia Data Connect delivers three primary benefits to brokers, free of charge:

  • Control of Data - Direct license agreements protect brokers’ ownership rights, data handling, and attribution. Trulia works closely with each partner to address the needs of the MLS, brokers and agents. Data is never redistributed without permission.
  • Brand Protection - Direct feeds ensure consumers see the most up-to-date listing data, protecting the broker’s brand and reducing the broker’s liability for inaccurate information.
  • Maximum Lead Quality & Volume– Fresh, comprehensive and accurate listings generate a higher volume of leads and higher conversion rates. Weekly reports provide insight into leads, clicks and views for ongoing analysis and optimization. … continue reading

New York State MLS Empowers Brokers with Trulia Partnership


ny state mls

New York brokers now have more choices and greater control over their listings. A recently signed direct data license agreement between NY State MLS and Trulia enables 10,000 members across all 62 New York counties to submit listings directly to the portal that serves more agents than anyone else in the industry.

“Establishing a direct data license with Trulia enables us to give more control to our broker members to manage their syndication strategy successfully, while ensuring high levels of data protection. Ultimately we want to provide members with smart syndication options, so they can grow their businesses,” said Dawn Pfaff, President of NY State MLS. … continue reading


Don’t Miss Trulia’s Sessions and Booth at Inman Connect

Just a few days left to kick off Inman Connect San Francisco! We’re delighted to welcome you once again to our home by the Bay for three days of learning the latest tools and tips, and networking to take your business to the next level.

This year, Inman Connect is all about delivering a flawless customer experience. Trulia offers industry-leading technology that will not only elevate your brand and connect you with new customers, but also delight them every step of the way and help you close more deals. … continue reading


Trulia Signs Data License Agreement with Greater Tulsa Association of REALTORS®

This morning, Trulia announced that it has signed a direct data license agreement with the Greater Tulsa Association of REALTORS® (GTAR) in an effort to enhance data quality and provide valuable exposure for its more than 3,400 Oklahoma-based members.

The two-part agreement combines Trulia Data Connect, which provides GTAR brokers the option to send their listings direct to Trulia and data refreshed every 8 minutes, and Trulia Direct Reference, which identifies and corrects bad data from non-MLS connected sources. MLS-connected data maximizes listing accuracy, improves data quality and provides a better overall experience for the more than 51 million unique monthly visitors coming to Trulia each month. … continue reading


A Passion for Real Estate & Technology; Interview with Nexthome CEO James Dwiggins

July 9, 2014

James Dwiggins has real estate in his DNA. Both of his parents and two of his grandparents were REALTORS®. (“I grew up in a house where escrow was a common word at age 1,” he says.) Dwiggins is also passionate about technology. He was a co-founder of VREO Inc., which developed enterprise-level Internet applications for agents and brokers. VREO was also a leader in developing biometric signature software for paperless transactions. Prior to VREO, Dwiggins co-founded USA Virtual Tours, where as VP of sales he was responsible for the company’s rapid growth until it was acquired in 2001.

… continue reading


Tackling the Data Challenge: Interview with NALMLS and HAAR CEO Kipp Cooper

Kipp Cooper knows how to get things done. As soon as he became CEO of the 3,000-member North Alabama Multiple Listing Service Inc. (NALMLS) and the Huntsville Area Association of Realtors (HAAR) in 2012, he took stock of the data issues and got to work. NALMLS and HAAR have since created comprehensive data use rules and realigned relationships with partners to ensure that their listings are accurate across the web.

We caught up with Cooper recently to learn more about his recent successes with NALMLS’s technology partners, including Trulia. … continue reading


Changing with the Times: How RE/MAX Adapts as Real Estate Evolves

June 25, 2014

By readily adapting to the new digital landscape, RE/MAX continues the pattern of innovation Dave Liniger started 40 years ago.

Senior statesman and industry luminary Dave Liniger, co-founder and chairman of RE/MAX, has a reputation for being one of the most forward-looking thinkers in the real estate industry. So when he says agent ratings and portals are the way of the future, people pay attention.

“We’re going to get rated one way or the other. You might as well make it available,” Liniger told Brad Inman, publisher of Inman News, during an on-stage interview at Real Estate Connect in January 2014. “The consumer wants information. The more we try to deny information to them, the worse it is for us.  We should be right out, open and let them have it.”

Liniger’s revolutionary attitude permeates his global company. Rather than resist change, RE/MAX embraces it. … continue reading


Planting the Seeds for New Products During Innovation Week

June 16, 2014

innovation weekMost people might not realize it, but the much-loved Trulia Recommendations was once just a gleam in a product manager’s eye — and a very nervous product manager at that. That’s because like many new features on Trulia, innovations like Trulia Recommendations are the result of Innovation Week, where employees are challenged to present their best ideas to the entire company. So features that today’s Trulia users love were once subject to the cold, hard stare of the entire company, where they can live (or die) in a heartbeat.

… continue reading