San Francisco embodies the West, where people go to shed the old and become the new. Over the centuries, its Spanish colonists, Gold Rush opportunists, hippies - and now, tech entrepreneurs - have built futures in the City by the Bay that would impact the rest of the world. These groups and others have molded the city's provocative values, culinary excellence, stunning architecture, ethnic diversity, and constant artistic and technological innovation. Set at the northern tip of the San Francisco peninsula, SF is lush with verdant hills and the natural beauty typical of Northern California. Come enjoy the views. Or just come with an idea.