This summer, Market Leader announced major additions to the company’s Smart Lead Technology including the ability to accept leads from Trulia, Zillow, HouseValues.com, RealEstate.com, JustListed.com and Realtor.com, as well as from major franchise websites. Now, the company is further expanding its Site Stream feature, making leads available from 2 additional sources, including RealtyNow and Active Rain, expanding the utility of Market Leader’s open platform.
In addition, Trulia and Market Leader have been working together to provide additional value to real estate professionals using the combined company’s products. Beginning this week, leads from either the Trulia Local Ads product or Trulia Mobile Ads product, will be captured in Market Leader’s leading customer relationship management (CRM) software with even more data, automatically triggering real-time alerts for the agent.
Market Leader Professional and Business Suite feature Smart Lead Technology, which is designed to help agents generate, engage and manage all of their leads. Site Stream is just one part of Smart Lead Technology, and its enhancements are making it easier for agents to receive all of their Trulia leads in the Market Leader CRM, enabling agents to quickly and intelligently engage and convert more of them into clients.
“It’s easy to increase productivity and income with one system that engages thousands of local leads at once” said Andrew Johnson, REALTOR® from Touchstone Realty in Martinsburg, West Virginia.
With Market Leader, agents have access to sophisticated follow-up tools to manage engagement with leads while they establish a relationship. For example, agents can share relevant content with prospective clients, such as custom listing alerts, based on their unique home search criteria, and send them polished email and print campaigns.
Look for the combined Trulia and Market Leader team in booth 719 in the South Hall at Moscone Center for the REALTORS® Conference and Expo, in San Francisco from November 8- 11. Visitors will have a chance to meet the Altman Brothers and also learn how Trulia and Market Leader branded products and services complement each other.0 comments
“Anyone have great ideas for free or inexpensive marketing? We use Craigslist a lot, giving Trulia a run and use Constant Contact for cheap email blasts, looking for any other ideas to help market in today’s challenging times.”
Our Trulia Community has some great ideas!
Chris Montague, a real estate agent from Rancho Cucamonga, CA:
I use a website called SharperAgent.com. Its not free but a small fee of $29.95/Month and you get TONS of marketing material. Plus you get a free 30 day trial to see if it’ll work for you and your business. They have TONS of templates on flyers, postcards, newsletters, prospecting, thank you cards etc… and you can print any of them straight from the website. OR upload your email contact list into SharperAgent and start sending out email blasts to your entire sphere of influence.
Diana Giardina, a real estate pro from Mercer, WI, is new to Trulia Voices and posted her first answer in response to a colleague’s request for help:
We use http://agent.point2.com/ They usually offer the first 6 months free. They have many templates, color and graphic to chose from. When listings get entered they get syndicated to over 26 search engines. Really easy website to use. After first 6 months then the website is only 99.95 a year. Plus you can get a domain for 12.95 a year. Check it out. My website is http://www.dianagiardina.com
Susie Shately, a real estate agent from the Lone Star State:
There are a lot of free advertising sites. Some examples other than Craigslist and Trulia are: Postlets, Realbird, SawItOnline, fFyinside, Google, Oodle, Propbot, Spotmixer, ShowingFeedback, Realivent, OpenHouse. All of these are dot coms. Try them. You might like them.
The Appraiser Lady from Atlanta:
http://agent.point2.com/ – actually has a free website, (I’ve had for over six months) You can add listings to it also. (It also syndicates listings to other websites.)
http://www.alamode.com- has a free agent website (free domain name for a year) —Type in Anita Hale and See what top ranking I get on Google for FREE!! — this the best free website I have, check it out when you google me. It also has a place where people can look up foreclosure listings and they have to input their contact information.
http://smallbusiness.officelive.com/?xid=c2logo–free website with domain name ( I think it’s free)
http://www.nationalrelocation.com/real-estate/Georgia/Atlant… I get alot of leads from here ( you just have to put a link on your website back too them)
http://www.oodle.com/housing/sale/ — filters to myspace classifieds and other sites
One other thing. If you are registered to sell HUD homes you can list those on your website or make flyers as long as you follow their advertising guidelines. ( please note**you cannot put a sign up at the actually house)
You may not actually want to sell these homes, but they will definitely get you leads.
Hope this helps!!!
Kevin Polite, a real estate professional from Atlanta:
icontact.com is another website for customer relationship management. You can use a DRIP campaign for as little as $9.99/mo. It’s not real estate specific, but you should be able to find plenty of templates to use especially for e-mail marketing. I’m sure you know it’s easier to get new customer from your old customers then to get complete new ones. I became a Realtor when I never heard back from the real estate agent (note the difference) and was ready to buy my second. E-mail marketing is the most inexpensive way to advertise, however, keep in mind you must make sure when you market to NOT overload them e-mails and that you only do so at the most 1 per month, maybe just quarterly.
Beth Ann Mott, a real estate professional in Denver:
If you are a REALTOR, you have access to a great FREE marketing benefit through NAR and Lowe’s. You can send out an enewsletter or seller or buyer cards. You can brand them with your information and Lowe’s will send them out at no cost to you and they include a 10% off coupon to Lowe’s. This is a great way to touch your sphere or new prospects and reel them in as clients. All it takes is your time in inputing their information. Good Luck!
Randall, You are already on the right track …. taking advantage of a suite of Web 2.0 tools right here at Trulia! A link to your blog post about staging a home appeared recently on Trulia’s “Surviving the Housing Crisis” page under Featured Tips – Buying and Selling.
I have some other favorite FREE tools:
I’ve increasingly heard questions from our various industry clients and partners like, “How can I reach out to International buyers?” or “Are you planning to do something internationally?” Not only that, my European friends have started bombarding me with questions like, “Can you help me understand the local real estate market in the U.S.? and “Where should I buy now?” That is not only because I happen to have strong European roots, but the weak dollar and obvious real estate bargains have increased fellow Europeans’ appetite to buy U.S. real estate.
The good news for U.S. based brokers and agents is that the Internet has made it easy for even the smallest local company to promote themselves internationally. As an example, Trulia is a 100% U.S. focused online real estate search site, but it attracts a large number of international home buyers and investors. We’ve previously posted some testimonials from agents who have found international buyers through Trulia. Inspired by the recent flux of questions from local companies and international buyers, I decided to dig a little deeper and share our numbers for everyone’s benefit.
Here are the TOP 6 states with the largest international audience (% of all visits from outside of U.S.)
It may come as no surprise that the sun state is the most searched location for international buyers. Considering Trulia’s more than 5 Million unique users each month, these percentages speak huge volumes.
Miami, Florida still tops the list, but what is most surprising is that at a city level the international audience is more than 10% for the Top 5 U.S. Cities – Miami, L.A., Orlando, NYC/Manhattan and Las Vegas.
And to translate the percentages into something more tangible, for example in Manhattan, we had more than 20,000 unique international buyers searching during last quarter.
Here’s an example for Manhattan – U.K. topping the list: (percentage of international visitors coming from each country):
We simply track where the users are coming from and match that with what they are looking for on Trulia. As a result we are also able to offer our advertisers hyper targeted advertising campaigns, for example: “Display this advertisement specifically for European buyers who are searching in Manhattan” or “Display this Chinese ad for those Asians who are searching for homes in San Francisco”.
Good luck with finding international buyers! They are out there in large volumes now! If you want to create some hyper targeted advertising campaigns, please contact our sales team.3 comments
Courtesy ABC Action News
Ok. We’ve all heard of home sellers and home builders offering incentives, but nothing like this. Deven Traboscia, is a single mom and real estate agent from Palm Beach Gardens, Florida. She is in the market – for a home buyer and a husband. She has put together quite the package deal. Buy her home and you get her for free.
On ABC Action News, Deven said, “”If you want to live the never ending dream and experience the real love, life and the romance you have always felt was a fairytale then this is the vibrant outstanding woman of your dreams! To sweep this European Loving Lady off her feet send in your application right now.”
Check out her Craigslist ad here.
Here is her listing as found on Trulia:
The story has over 1,400 diggs – Home For Sale Includes a Hot Wife.
What do you think: Outta-the-box marketing or outta-control?3 comments
Trulia just unveiled some new – and FREE! – real estate agent marketing tools. Brand Your Listings will help you build your brand and connect directly with the serious home buyers and sellers on Trulia!
Here’s what you get:
• Increased online visibility: Your photo and contact info on all of your listings.
• Connections with serious consumers: Emails from active home buyers & sellers sent directly to you
• Stats to share with sellers: Tell your clients how many people view their listings every week
• Open house advertising: Market your open house to thousands of local buyers
Great features to introduce yourself to the over 5 million users on Trulia each month, over 70% of whom plan to buy or sell in the next year and 70% of whom don’t yet have an agent. And the price is right – FREE!
In addition to these benefits, when you Brand Your Listings, you’ll pump up the SEO benefits that you already enjoy from your Trulia Voices profile. But more on that later, so stay tuned…
Check out the Brand Your Listings release here.
(ps – Did I mention it’s all FREE?)2 comments
The Newspaper Association of America released some data last week on the decline in advertising revenue in Newspapers. At Trulia we monitor these trends closely as our business model is in a large part based on capturing a portion of the advertising dollars as they shift from less efficient offline media to online media, which the consumers are now using.
While total newspaper advertising dollars fell a dramatic 9.4% last year, Real Estate classified advertising revenue fell a staggering 22.6% from $5.16Bn in 2006 to $3.99Bn in 2007.
Not close at all. From looking at the quarterly decline in advertising dollars you can see it accelerating. Q4 annual ad spend fell almost 30% in a single 12-month period to a little over $1Bn in Q4! The bottom is nowhere in sight. We saw declines in the ad spend start at the end of 2006; showing a clear lag between the start of the downturn in late 2005 and a shift in ad spend today. So we’ll see the spend decline further before it bottoms out.
Ad spend in newspapers in the real estate industry has held up for longer than other industries such as autos and recruitment, but today’s market is forcing a change of behavior in how brokers and agents allocate their budgets. This will lead to a positive impact to the real estate advertising Industry as a whole as it emerges from the current decline. But there is no doubt it will take a few years.
We know that the ad spend is more complex in the real estate industry and not purely driven by the transaction. It is also driven in a large part to appease sellers to get the listings and for brokerages to advertise to retain agents. These marketing decisions are not made on a strong financial basis and until the Industry can work to change the mindset of sellers and agents there will be lots of inefficient spend in the future.
While the news for print real estate advertising is not good – let’s face it, it was inevitable. The triple whammy of the housing market, audience migration and
recession slowing economy is making a tough job even tougher for the newspaper industry. While there have been numerous efforts from the newspapers to build online services these have yet to prove themselves universally successful and definitely don’t make up for the decline in overall advertising dollars. But these institutions have been around for decades, and have enormous revenue streams – they’re not going away anytime soon. But when I have my next coffee at Peet’s Starbucks, I certainly won’t be surrounded by as many print real estate advertising sections as in the past.