A true Silicon Valley urban legend, Trulia was originally launched out of a dorm room in 2005 at Stanford University in Palo Alto. Since then, the company has grown from two users (co-founders Pete Flint and Sami Inkinen) to 55 million per month. On the corporate front, the offices have kept pace with Trulia’s meteoric rise, growing from a humble dorm room office to four offices nationwide: San Francisco, Bellevue, Denver, and New York.
From a handful of employees to over a thousand dedicated, smart Trulians, we have grown to be strong and mighty. Along the way, we experienced an IPO, acquisition, and merger. Quite the ride!
Now I am pleased to add one more major milestone to the list: a brand new home.
At the end of 2014, Trulia moved its San Francisco headquarters into a state-of-the-art new building, located downtown in a dynamic, growing area next to a major transportation hub project, the Transbay Terminal. Our new home at 535 Misson Street is one of the first LEED Core & Shell gold pre-certified office towers in SF. The buildings advanced mechanical systems, high performance skin and water usage efficiencies promote sustainability while ensuring a high level of comfort and productivity.
The company culture, rooted in openness, respect and trust in each other, has endured over the years, and we initially scoped out moving to a new headquarters that could handle the company’s rapid growth, creating an environment that would nurture that culture was paramount.
Trulia partnered with Rapt Studio to create a new 80,000 square foot space that reflected our culture. Trulia unites people with their homes, and homes with their communities. So, together with Rapt Studio, our incredible team worked to design a space to portray the building of community in the project. The overall concept of a tree was chosen to drive the spatial treatments and material transitions throughout the space. Upon entering, the plan radiates into rings of spaces, materials and textures, signifying the building and strengthening of the community. All the rings converge on the point of arrival, right at the heart of Trulia. Rapt expressed the concept sometimes literally, as seen in the fissure that opens up over the library space on each floor, as well as the wood finishes and furnishings throughout the space.
Floor-to-ceiling windows allow natural light to pour into the space. Non-orthogonal configurations create unique open collaboration opportunities that act as living rooms within the open plan.
Accent lights, furniture and wall treatments were all pieces that could be used to furnish a home. The result was a space where people could relax as easily as they could work. For a company devoted to the perfect home, we expected nothing less.
An employee committee worked together to name all the 80+ conference rooms. They are all based on the concept of ‘home.’ and range in names from fictional homes such as The Deathstar, The Bat Cave, or Little House on the Prairie to San Francisco neighborhoods, and even to homes that animals live in, such as a Dog House or Lion’s Den.
Coming to work at Trulia will never be the same, thanks to the attention to culture and detail that went into designing the right space to represent and support Trulia’s culture. If you’re interested in learning more about Trulia or joining the team please check this out.0 comments
A few weeks ago, we wrapped up our $50,000 giveaway sweepstakes, and we’re thrilled to announce Teresa W. of Charlotte, FL as our lucky winner!
“I couldn’t believe it at first. When I believed it, I didn’t sleep all that night. I was thinking about everything that I wanted to do and give my grandkids. I’m just ecstatic and can’t believe it actually happened.”
A loving grandmother of a 7-year old girl and a 10-year old boy, who currently live with her and her husband, Teresa didn’t believe us when we first got in touch with her to tell her the good news. But once she realized that we were the real deal, she was so stunned and excited that she couldn’t sleep!
“You’ve changed my whole life, I’ll tell you that.”
Currently living a newly-bought home that’s a little too small, Teresa plans to use her winnings to add an extension to the house – giving both of her grandchildren their own separate bedroom. And if she has money left over, a trip to Disney World may be in their future.
Congrats again to Teresa and her family. We are so happy to be able to help them complete their dream home.
Trulia has been laser-focused on delivering the real estate industry’s simplest, most helpful mobile products. And today, we’re excited to announce that we’ll be launching a new mobile real estate app for Android Wear once it’s available in the coming weeks. Earlier today, Trulia’s app was highlighted at Google I/O 2014, the annual developer conference featuring highly technical, in-depth sessions, and showcasing the latest from Google’s product teams and partners.
At Trulia, we are defining the future of home search by leveraging the latest technologies to deliver a simpler and more enjoyable experience for home seekers. With more than 19.0 million monthly unique mobile visitors on Trulia already as of March of this year, the number of people who search for homes on their mobile devices will only continue to grow. We have no doubt that as wearable tech becomes more prevalent, these devices will become key house hunting tools given how important location and context is in the search for a home.
Key Details of Trulia’s Android Wear App:
Earlier this year, Trulia released two major upgrades to Trulia’s top-rated real estate app for the iPhone and Android phones earlier this year. In February, Trulia redesigned its app to make it as immersive and visual as being at an open house, including full-bleed property images, easy-to-navigate photo galleries, and beautiful heat maps to visualize important neighborhood details such as crime, schools, and home prices. In May, Trulia launched Nearby Home Alerts, a one-of-a-kind feature that instantly alerts buyers and renters to new homes for sale. Every time a user is within a certain radius of a new home that’s been listed in the last 24 hours, this fully customizable push alert sends them all the details.
This announcement also follows the release of Trulia’s real estate app for Amazon Fire phone last week and the development of a Trulia app for Google Glass in 2013. With Trulia’s Fire app, home seekers can instantly search for homes, and get the full picture of a home and neighborhood with hi-res property photo galleries and detailed heatmaps with essential info like crime and school ratings.
To learn more about Trulia’s current suite of mobile apps, visit www.trulia.com/mobile0 comments
Today we are launching our first National Marketing Campaign, “Moment of Trulia” and we couldn’t be more excited. The $45M multi-media campaign will run across TV, radio, online, outdoor and mobile with the goal of engaging serious home buyers and sellers and getting them to download the Trulia app.
So what is a Moment of Trulia? A Moment of Trulia is that moment when Trulia helps you answer any one of the millions of questions that come up when you are trying to buy a house. By being your ally, Trulia turns confusion to clarity and helps smooth out the bumps in the home buying road.
The campaign kicks off with the TV ad “Look“, showing one couple’s journey to find a home – the highs and lows – and how Trulia creates clarity every step of the way. Each moment of clarity is a “Moment of Trulia” for the couple.
When we were making the TV ads we really wanted to take an authentic, documentary style approach, demonstrating that we know what its really like to buy a home – it’s a roller coaster. By demonstrating our understanding and showing how Trulia helps, we believe that we will not only drive downloads, but also build a trusted brand. The ad feels like you are overhearing the couple’s conversation, observing their process – we worked with the director, Randy Krallman, to maintain that feeling through the filming of the ads as well as the editing process.
In addition to TV, we will also be launching an online radio ad and web and mobile advertising, all with the goal of driving mobile downloads.
The campaign is the culmination of many months of hardwork by the Trulia team and our partner agencies, FCB San Francisco and Initiative Media and I want to thank each and everyone for being part of this Moment of Trulia.0 comments
We’ve all been there: you scan your phone throughout the weekend looking for open houses, only to be disappointed when you actually drive through one of the neighborhoods (this part of town doesn’t seem too safe) or notice that the home you’re in doesn’t quite look like the one you saw online or on your mobile app (the bedrooms are so small!). You aren’t alone. It’s a common problem that we at Trulia wanted to help solve. And that’s why we’re excited to announce the redesign of our iPhone and Android apps, just in time for the spring house hunting season.
According to NAR, the real estate information buyers find on their mobile devices is now just as important as visiting an actual open house. With the newly redesigned iPhone and Android apps, house hunters can get some of their Sundays back. Instead of schlepping through a slew of open homes that may or may not actually help with their search, home buyers will now get must-see properties – the best of the best – which means less time driving around in a car and more time working on an offer.
We believe our apps are now so visual and immersive; it’s almost like being at the open house without even leaving your couch. Everything you want and need for your house hunt is in one place:
This morning, Trulia announced a new tool for software developers interested in building applications for the real estate industry, thanks to a multi-month project to build open source code and spur innovation.
Trulia Java RETS Client, is open source software that makes the accurate and timely exchange of data easier for the real estate industry.
The software promotes industry innovation because it allows developers to more easily parse data to build real estate applications using information licensed from Multiple Listing Services (MLSs). After six months of development, the software is now available for download on the Real Estate Standards Organization (RESO) website.
RESO is an organization that promotes data standards and processes through the Real Estate Transaction Standard (RETS), which allows many different real estate systems to connect and exchange real estate information including home listings, and make them available online.
As a member of the organization and the board, Trulia is aligned with RESO’s goal to provide an environment that facilitates innovation and builds efficiencies for all parties participating in the real estate transaction.
The new software is intended to jump-start software development for applications that access real estate listing data, such as mobile or tablet apps. Traditionally, developers have had to custom build the technology to access this data, which is time consuming and can be expensive.
Trulia’s Java RETS Client was configured to be flexible and has been tested with all major technology vendors. Trulia is committed to updating its open-source software to work with all MLSs and 3rd party providers, and non-compliant RETS feeds.
Trulia has a long history of contributing time and resources to open source communities across many disciplines representing the breadth of engineering expertise at the company, including iOS software development, geospatial technology, and data visualization. The Trulia Java RETS Client software and many other useful tools that promote high quality real estate data are available on RESO.
Trulia Java RETS Client was forked from jRETS and supports all of that functionality with the addition of being compliant up to version 1.7.2 of the RETS specification.0 comments
Trulia has released version 2.0 of its popular, free app for real estate agents on both iOS and Android. The Trulia for Agents App is one of the leading mobile apps built specifically for real estate agents, enabling them to convert more leads and better serve existing clients while they’re on-the-go.
Today’s upgrade features an all-new design that puts leads front and center. The new app includes improved navigation and search capabilities, as well as seamless access to helpful real estate news, coaching and tips from Trulia’s Pro Blog.
Agents everywhere love using the Trulia for Agents app. “I get outstanding leads from Trulia,” said Stacey Feltman of Ebby Halliday Realtors. “Trulia’s mobile app is great because it’s easy to use and it helps me manage leads and stay on top of my business no matter where I am. The entire system is the very best out there.”
As real estate agents know, quick responses to new leads greatly increase the chance of converting them into clients. Recent research proves it, indicating that responding to leads within minutes doubles the chance of conversion1. If agents respond to a lead within 5 minutes, they’re 100 times more likely to make contact with that lead than if responding in an hour2.
That’s why the Trulia for Agents App is designed first and foremost to help agents respond to quickly and manage leads from anywhere on their mobile device. As leads come in, alerts are pushed to the agent’s mobile phone, enabling them to respond immediately and make a connection to a new client. The app lets agents search and prioritize leads by centralizing all Trulia leads into one inbox. Each lead is than organized by conversation, providing context and easier access to a history of communication.
Agents can also easily access a list of personal contacts, browse Trulia’s Agent directory and search listings with Trulia’s advanced neighborhood information and map functionality. Agents can use Trulia for Agents to check-in to listings they tour and display these check-ins on their Trulia profile. It’s a great way for agents to demonstrate familiarity with specific properties and expertise in particular areas, creating opportunities to connect with prospective clients.
This summer, Market Leader announced major additions to the company’s Smart Lead Technology including the ability to accept leads from Trulia, Zillow, HouseValues.com, RealEstate.com, JustListed.com and Realtor.com, as well as from major franchise websites. Now, the company is further expanding its Site Stream feature, making leads available from 2 additional sources, including RealtyNow and Active Rain, expanding the utility of Market Leader’s open platform.
In addition, Trulia and Market Leader have been working together to provide additional value to real estate professionals using the combined company’s products. Beginning this week, leads from either the Trulia Local Ads product or Trulia Mobile Ads product, will be captured in Market Leader’s leading customer relationship management (CRM) software with even more data, automatically triggering real-time alerts for the agent.
Market Leader Professional and Business Suite feature Smart Lead Technology, which is designed to help agents generate, engage and manage all of their leads. Site Stream is just one part of Smart Lead Technology, and its enhancements are making it easier for agents to receive all of their Trulia leads in the Market Leader CRM, enabling agents to quickly and intelligently engage and convert more of them into clients.
“It’s easy to increase productivity and income with one system that engages thousands of local leads at once” said Andrew Johnson, REALTOR® from Touchstone Realty in Martinsburg, West Virginia.
With Market Leader, agents have access to sophisticated follow-up tools to manage engagement with leads while they establish a relationship. For example, agents can share relevant content with prospective clients, such as custom listing alerts, based on their unique home search criteria, and send them polished email and print campaigns.
Look for the combined Trulia and Market Leader team in booth 719 in the South Hall at Moscone Center for the REALTORS® Conference and Expo, in San Francisco from November 8- 11. Visitors will have a chance to meet the Altman Brothers and also learn how Trulia and Market Leader branded products and services complement each other.0 comments
This morning Trulia announced it has expanded the Trulia Accelerate program to 16 partners overall, reaching nearly 70,000 agents total. For Trulia, this is an important milestone, while it executes on its strategy to engage partners across the industry and make its products and services available to real estate agents and brokers through important relationships with brokerages and franchises.
Trulia signed a major partner, leading franchisor RE/MAX LLC., when it originally launched the program in July. Since then 15 brokerages from across the country have decided to join the program and grow their businesses. Because Trulia Accelerate is a flexible set of products and resources, the company works with each partner to find the right mix of options that will help them meet their specific business goals.
Trulia Accelerate Program
New Partners: 15
Real Trends 2013 ranking by Volume
|BH&G Gary Greene||
|Century 21 Award||
Top 250 RIS Media
|First Team Real Estate||
|Hunt Real Estate ERA||
|Prudential New Jersey Properties||
|Prudential Preferred Realty – PA||
|RE/MAX DFW Associates||
|Realty ONE Group||
|Realty World Northern California, Inc.||
For example, participating brokers receive free resources including premium branded profiles for their agents on Trulia’s Find An Agent directory. They also have the option to receive an agent training curriculum focused on connecting and converting online leads or valuable marketing and advertising products that help brokers and franchises build their brand with consumers and expand their market share.
Ultimately, Trulia’s business goals are in line with those of their broker partners. Trulia has spent years building a popular consumer product offering and a large consumer audience, with 35 million unique visitors per month reported during the second quarter of 2013.
This valuable audience of home searchers is looking for information on neighborhoods and properties, using leading services such as Trulia Suggests to browse homes or Trulia’s popular map products that visualize commute times, crime statistics and other relevant neighborhood data. And now with Find an Agent, consumers can find useful information about agents and brokers who would be well-suited to help them with their unique real estate needs.
Trulia’s goal is to connect this group of engaged home searchers to real estate agents and brokers. It does this by serving as a technology partner, providing tools that agents and brokers use to win more listings and sell more homes.
To learn more about the benefits of partnering with Trulia, call 1-877-776-9521 or email email@example.com comments
Starting this week, agents with listings on Trulia will receive a new free email report that provides an enhanced level of insight into how their listings are performing. The email allows agents to review their listing marketing performance and make adjustments based on the information. It also provides competitive analysis about other comparable listings, allowing agents to understand which properties have most consumer interest. Using this new information, agents can make decisions to help them increase interest in their listings with strategies such as adjusting property details, changing pricing or increased promotion.
The email is designed to provide important information at-a-glance, and provide insight into how each agent’s listings are stacking up against the competition. Agents will receive data about their most popular listing with views and followers, as well as the average views for all of the agent’s claimed listings. The report includes average views of all local listings and average views of local featured listings, as well as local listings with the most views overall, to get an idea of how the competition is performing.
Listing insight email
When agents click for more details they will be taken to the full listing report, which provides an even deeper level of insight.
In contrast to a Comparable Market Analysis (CMA) used for pricing a listing for sale, Trulia tracks aggregate consumer behaviors on site to surface consumer driven comparables – primarily other homes consumers are looking at in comparison to that agent’s listing.
For example, the true competition might not just be homes near the listing, but homes in other areas that represent different trade-offs in price, location, size, etc.
By looking at the local comparable listings, the agent can view competing listings and get an idea of viewer interest and weekly views. With this added insight the agent can make sure they have the right marketing plan in place.
The full listing report dashboard
If you’re a listing agent, sign up for your free My Trulia account today and start receiving this report. If you have questions or comments, please email our agent team at: firstname.lastname@example.org comments