Today we are launching our first National Marketing Campaign, “Moment of Trulia” and we couldn’t be more excited. The $45M multi-media campaign will run across TV, radio, online, outdoor and mobile with the goal of engaging serious home buyers and sellers and getting them to download the Trulia app.
So what is a Moment of Trulia? A Moment of Trulia is that moment when Trulia helps you answer any one of the millions of questions that come up when you are trying to buy a house. By being your ally, Trulia turns confusion to clarity and helps smooth out the bumps in the home buying road.
The campaign kicks off with the TV ad “Look“, showing one couple’s journey to find a home – the highs and lows – and how Trulia creates clarity every step of the way. Each moment of clarity is a “Moment of Trulia” for the couple.
When we were making the TV ads we really wanted to take an authentic, documentary style approach, demonstrating that we know what its really like to buy a home – it’s a roller coaster. By demonstrating our understanding and showing how Trulia helps, we believe that we will not only drive downloads, but also build a trusted brand. The ad feels like you are overhearing the couple’s conversation, observing their process – we worked with the director, Randy Krallman, to maintain that feeling through the filming of the ads as well as the editing process.
In addition to TV, we will also be launching an online radio ad and web and mobile advertising, all with the goal of driving mobile downloads.
The campaign is the culmination of many months of hardwork by the Trulia team and our partner agencies, FCB San Francisco and Initiative Media and I want to thank each and everyone for being part of this Moment of Trulia.0 comments
We’ve all been there: you scan your phone throughout the weekend looking for open houses, only to be disappointed when you actually drive through one of the neighborhoods (this part of town doesn’t seem too safe) or notice that the home you’re in doesn’t quite look like the one you saw online or on your mobile app (the bedrooms are so small!). You aren’t alone. It’s a common problem that we at Trulia wanted to help solve. And that’s why we’re excited to announce the redesign of our iPhone and Android apps, just in time for the spring house hunting season.
According to NAR, the real estate information buyers find on their mobile devices is now just as important as visiting an actual open house. With the newly redesigned iPhone and Android apps, house hunters can get some of their Sundays back. Instead of schlepping through a slew of open homes that may or may not actually help with their search, home buyers will now get must-see properties – the best of the best – which means less time driving around in a car and more time working on an offer.
We believe our apps are now so visual and immersive; it’s almost like being at the open house without even leaving your couch. Everything you want and need for your house hunt is in one place:
This morning, Trulia announced a new tool for software developers interested in building applications for the real estate industry, thanks to a multi-month project to build open source code and spur innovation.
Trulia Java RETS Client, is open source software that makes the accurate and timely exchange of data easier for the real estate industry.
The software promotes industry innovation because it allows developers to more easily parse data to build real estate applications using information licensed from Multiple Listing Services (MLSs). After six months of development, the software is now available for download on the Real Estate Standards Organization (RESO) website.
RESO is an organization that promotes data standards and processes through the Real Estate Transaction Standard (RETS), which allows many different real estate systems to connect and exchange real estate information including home listings, and make them available online.
As a member of the organization and the board, Trulia is aligned with RESO’s goal to provide an environment that facilitates innovation and builds efficiencies for all parties participating in the real estate transaction.
The new software is intended to jump-start software development for applications that access real estate listing data, such as mobile or tablet apps. Traditionally, developers have had to custom build the technology to access this data, which is time consuming and can be expensive.
Trulia’s Java RETS Client was configured to be flexible and has been tested with all major technology vendors. Trulia is committed to updating its open-source software to work with all MLSs and 3rd party providers, and non-compliant RETS feeds.
Trulia has a long history of contributing time and resources to open source communities across many disciplines representing the breadth of engineering expertise at the company, including iOS software development, geospatial technology, and data visualization. The Trulia Java RETS Client software and many other useful tools that promote high quality real estate data are available on RESO.
Trulia Java RETS Client was forked from jRETS and supports all of that functionality with the addition of being compliant up to version 1.7.2 of the RETS specification.0 comments
Trulia has released version 2.0 of its popular, free app for real estate agents on both iOS and Android. The Trulia for Agents App is one of the leading mobile apps built specifically for real estate agents, enabling them to convert more leads and better serve existing clients while they’re on-the-go.
Today’s upgrade features an all-new design that puts leads front and center. The new app includes improved navigation and search capabilities, as well as seamless access to helpful real estate news, coaching and tips from Trulia’s Pro Blog.
Agents everywhere love using the Trulia for Agents app. “I get outstanding leads from Trulia,” said Stacey Feltman of Ebby Halliday Realtors. “Trulia’s mobile app is great because it’s easy to use and it helps me manage leads and stay on top of my business no matter where I am. The entire system is the very best out there.”
As real estate agents know, quick responses to new leads greatly increase the chance of converting them into clients. Recent research proves it, indicating that responding to leads within minutes doubles the chance of conversion1. If agents respond to a lead within 5 minutes, they’re 100 times more likely to make contact with that lead than if responding in an hour2.
That’s why the Trulia for Agents App is designed first and foremost to help agents respond to quickly and manage leads from anywhere on their mobile device. As leads come in, alerts are pushed to the agent’s mobile phone, enabling them to respond immediately and make a connection to a new client. The app lets agents search and prioritize leads by centralizing all Trulia leads into one inbox. Each lead is than organized by conversation, providing context and easier access to a history of communication.
Agents can also easily access a list of personal contacts, browse Trulia’s Agent directory and search listings with Trulia’s advanced neighborhood information and map functionality. Agents can use Trulia for Agents to check-in to listings they tour and display these check-ins on their Trulia profile. It’s a great way for agents to demonstrate familiarity with specific properties and expertise in particular areas, creating opportunities to connect with prospective clients.
This summer, Market Leader announced major additions to the company’s Smart Lead Technology including the ability to accept leads from Trulia, Zillow, HouseValues.com, RealEstate.com, JustListed.com and Realtor.com, as well as from major franchise websites. Now, the company is further expanding its Site Stream feature, making leads available from 2 additional sources, including RealtyNow and Active Rain, expanding the utility of Market Leader’s open platform.
In addition, Trulia and Market Leader have been working together to provide additional value to real estate professionals using the combined company’s products. Beginning this week, leads from either the Trulia Local Ads product or Trulia Mobile Ads product, will be captured in Market Leader’s leading customer relationship management (CRM) software with even more data, automatically triggering real-time alerts for the agent.
Market Leader Professional and Business Suite feature Smart Lead Technology, which is designed to help agents generate, engage and manage all of their leads. Site Stream is just one part of Smart Lead Technology, and its enhancements are making it easier for agents to receive all of their Trulia leads in the Market Leader CRM, enabling agents to quickly and intelligently engage and convert more of them into clients.
“It’s easy to increase productivity and income with one system that engages thousands of local leads at once” said Andrew Johnson, REALTOR® from Touchstone Realty in Martinsburg, West Virginia.
With Market Leader, agents have access to sophisticated follow-up tools to manage engagement with leads while they establish a relationship. For example, agents can share relevant content with prospective clients, such as custom listing alerts, based on their unique home search criteria, and send them polished email and print campaigns.
Look for the combined Trulia and Market Leader team in booth 719 in the South Hall at Moscone Center for the REALTORS® Conference and Expo, in San Francisco from November 8- 11. Visitors will have a chance to meet the Altman Brothers and also learn how Trulia and Market Leader branded products and services complement each other.0 comments
This morning Trulia announced it has expanded the Trulia Accelerate program to 16 partners overall, reaching nearly 70,000 agents total. For Trulia, this is an important milestone, while it executes on its strategy to engage partners across the industry and make its products and services available to real estate agents and brokers through important relationships with brokerages and franchises.
Trulia signed a major partner, leading franchisor RE/MAX LLC., when it originally launched the program in July. Since then 15 brokerages from across the country have decided to join the program and grow their businesses. Because Trulia Accelerate is a flexible set of products and resources, the company works with each partner to find the right mix of options that will help them meet their specific business goals.
Trulia Accelerate Program
New Partners: 15
Real Trends 2013 ranking by Volume
|BH&G Gary Greene||
|Century 21 Award||
Top 250 RIS Media
|First Team Real Estate||
|Hunt Real Estate ERA||
|Prudential New Jersey Properties||
|Prudential Preferred Realty – PA||
|RE/MAX DFW Associates||
|Realty ONE Group||
|Realty World Northern California, Inc.||
For example, participating brokers receive free resources including premium branded profiles for their agents on Trulia’s Find An Agent directory. They also have the option to receive an agent training curriculum focused on connecting and converting online leads or valuable marketing and advertising products that help brokers and franchises build their brand with consumers and expand their market share.
Ultimately, Trulia’s business goals are in line with those of their broker partners. Trulia has spent years building a popular consumer product offering and a large consumer audience, with 35 million unique visitors per month reported during the second quarter of 2013.
This valuable audience of home searchers is looking for information on neighborhoods and properties, using leading services such as Trulia Suggests to browse homes or Trulia’s popular map products that visualize commute times, crime statistics and other relevant neighborhood data. And now with Find an Agent, consumers can find useful information about agents and brokers who would be well-suited to help them with their unique real estate needs.
Trulia’s goal is to connect this group of engaged home searchers to real estate agents and brokers. It does this by serving as a technology partner, providing tools that agents and brokers use to win more listings and sell more homes.
To learn more about the benefits of partnering with Trulia, call 1-877-776-9521 or email firstname.lastname@example.org comments
Starting this week, agents with listings on Trulia will receive a new free email report that provides an enhanced level of insight into how their listings are performing. The email allows agents to review their listing marketing performance and make adjustments based on the information. It also provides competitive analysis about other comparable listings, allowing agents to understand which properties have most consumer interest. Using this new information, agents can make decisions to help them increase interest in their listings with strategies such as adjusting property details, changing pricing or increased promotion.
The email is designed to provide important information at-a-glance, and provide insight into how each agent’s listings are stacking up against the competition. Agents will receive data about their most popular listing with views and followers, as well as the average views for all of the agent’s claimed listings. The report includes average views of all local listings and average views of local featured listings, as well as local listings with the most views overall, to get an idea of how the competition is performing.
Listing insight email
When agents click for more details they will be taken to the full listing report, which provides an even deeper level of insight.
In contrast to a Comparable Market Analysis (CMA) used for pricing a listing for sale, Trulia tracks aggregate consumer behaviors on site to surface consumer driven comparables – primarily other homes consumers are looking at in comparison to that agent’s listing.
For example, the true competition might not just be homes near the listing, but homes in other areas that represent different trade-offs in price, location, size, etc.
By looking at the local comparable listings, the agent can view competing listings and get an idea of viewer interest and weekly views. With this added insight the agent can make sure they have the right marketing plan in place.
The full listing report dashboard
If you’re a listing agent, sign up for your free My Trulia account today and start receiving this report. If you have questions or comments, please email our agent team at: email@example.com comments
Today is a very exciting day for Trulia as we welcome Market Leader into the family. Technology is rapidly transforming the real estate industry and we believe that Trulia’s vibrant marketplace combined with Market Leader’s comprehensive suite of technology and marketing solutions is the real estate industry’s leading platform. We can deliver even more value to our customers and partners and help them utilize technology to be more successful.
Together, we will help brokerages and franchisors harness the power of technology to reach consumers and enhance the productivity of their agents by offering them the most comprehensive end-to-end solution via the web and mobile devices.
Benefits for Franchisors and Brokerages:
Benefits for Real Estate Agents:
Benefits for Consumers:
Trulia will operate Market Leader as a wholly owned subsidiary of the company and the combined company will trade on the New York Stock Exchange under the stock ticker TRLA.
To learn more about Market Leader’s comprehensive market and technology platform, please visit www.marketleader.com.
For information about Trulia’s marketing solutions please see www.trulia.com/business/.
Thank you, as always, for your support.0 comments
Bringing experience from LinkedIn, Microsoft, and Intuit, seasoned HR vet to scale Trulia’s hypergrowth and lead long-term development
While Trulia is no longer a scrappy startup, we are still at the early stages of growth as a public company. Elizabeth Brown brings uniquely applicable experience from LinkedIn, Microsoft, and Intuit around building high-performing teams as well as hiring and retaining top talent in competitive high-tech environments, and I am thrilled to welcome her to Trulia as our new Vice President of Human Resources.
Talent is at the core of our success in building the best real estate tools for consumers and professionals. At Trulia, Elizabeth will lead the charge in scaling the company’s growth and success – with a focus on hiring A-players across the company, retaining our strong culture, overseeing leadership development internally, and bolstering our HR investments to support our development as a public company –which will put us in a better position to win the recruiting war for talent.
Previously, Elizabeth spent two years at LinkedIn leading their international human resource team for Global Sales and Operations. In this role, she was at the forefront of their hypergrowth and led the team to deliver 100 percent year-over-year headcount growth and open several international LinkedIn offices. She also served as an industry thought leader on recruitment and leadership development, speaking at several domestic and international conferences including the Social Recruiting Strategies Conference in San Francisco, the Excellence in Talent Management Conference in Barcelona, and the Learning and Leadership Conference in Chicago. She also co-led a session at LinkedIn’s Talent Connect 2012 Europe in London and moderated a panel at the LinkedIn Talent Connect APAC in Sydney. Previously, she held several HR leadership positions at Microsoft Corporation and Intuit. Elizabeth received her bachelor’s degree from the University of California, Berkeley.
Since launching in 2005, Trulia has grown from being a startup with two employees to being a public company with more than 500 employees across three offices in San Francisco, New York City, and Denver. And in May, we announced our plans to acquire Market Leader, a leading provider of Software as a Service (SaaS)-based customer relationship management (CRM) software for the real estate sector in Kirkland, WA. Check out the infographic below to see our growth through the years.0 comments
It’s amazing to consider how much has changed in the last 20 years in the real estate industry. In the 1990’s most real estate search took place on newspapers and magazines.
An enterprising real estate searcher would use the Sunday paper classifieds, a landline telephone, a marker and a paper map to search for interesting properties and reach out to agents accordingly.
In retrospect it was a painful, time consuming process.
Finding a home today is an entirely different experience. Consumers use Trulia on the web and powerful mobile devices to gain insights not just on homes with color photos and stats but also neighborhoods with crime rates, average commutes, and amenities.
And with this engaged, consumer audience, Trulia also provides an ideal platform for real estate professionals to promote themselves and their listings to connect with new clients.
Technology has fundamentally changed the experience of searching for a home, but finding a real estate professional has remained primarily a referral process, with little insight into the actual expertise of the agent that helped sell your Mom’s home, for example.
The new find an agent directory from Trulia is improving the experience of searching for an agent, just as Trulia helped change the way people search for homes.
The agent directory makes it easy to search for and find the right real estate agent with at-a-glance results and the option to filter searches based on relevant experience, local expertise, sales history, and client recommendations as well as see advice they have provided to other people within the Trulia Community.
For example, if you want to find an agent that both speaks French because your husband doesn’t speak much English, and has experience with single family homes in Palo Alto, you can use the property types, language and ZIP code filters to find the right match.
Find an agent filters are at the top of the page
For real estate professionals, the new directory provides agents with a place to easily connect with a large audience of qualified buyers and sellers who are seeking out the guidance of real estate professionals. Agents can differentiate themselves by showcasing their local expertise, demonstrating the number and location of homes sold and listings.
Even agent interactions on Trulia, such as providing advice to consumers in the Trulia Community are also searchable and view able in the new agent directory. In addition, agents can improve their ranking and visibility in the directory through a number of factors, such as responding quickly to leads and posting more sold homes and listings on Trulia.