This morning, Trulia announced a new tool for software developers interested in building applications for the real estate industry, thanks to a multi-month project to build open source code and spur innovation.
Trulia Java RETS Client, is open source software that makes the accurate and timely exchange of data easier for the real estate industry.
The software promotes industry innovation because it allows developers to more easily parse data to build real estate applications using information licensed from Multiple Listing Services (MLSs). After six months of development, the software is now available for download on the Real Estate Standards Organization (RESO) website.
RESO is an organization that promotes data standards and processes through the Real Estate Transaction Standard (RETS), which allows many different real estate systems to connect and exchange real estate information including home listings, and make them available online.
As a member of the organization and the board, Trulia is aligned with RESO’s goal to provide an environment that facilitates innovation and builds efficiencies for all parties participating in the real estate transaction.
The new software is intended to jump-start software development for applications that access real estate listing data, such as mobile or tablet apps. Traditionally, developers have had to custom build the technology to access this data, which is time consuming and can be expensive.
Trulia’s Java RETS Client was configured to be flexible and has been tested with all major technology vendors. Trulia is committed to updating its open-source software to work with all MLSs and 3rd party providers, and non-compliant RETS feeds.
Trulia has a long history of contributing time and resources to open source communities across many disciplines representing the breadth of engineering expertise at the company, including iOS software development, geospatial technology, and data visualization. The Trulia Java RETS Client software and many other useful tools that promote high quality real estate data are available on RESO.
Trulia Java RETS Client was forked from jRETS and supports all of that functionality with the addition of being compliant up to version 1.7.2 of the RETS specification.0 comments
Trulia has released version 2.0 of its popular, free app for real estate agents on both iOS and Android. The Trulia for Agents App is one of the leading mobile apps built specifically for real estate agents, enabling them to convert more leads and better serve existing clients while they’re on-the-go.
Today’s upgrade features an all-new design that puts leads front and center. The new app includes improved navigation and search capabilities, as well as seamless access to helpful real estate news, coaching and tips from Trulia’s Pro Blog.
Agents everywhere love using the Trulia for Agents app. “I get outstanding leads from Trulia,” said Stacey Feltman of Ebby Halliday Realtors. “Trulia’s mobile app is great because it’s easy to use and it helps me manage leads and stay on top of my business no matter where I am. The entire system is the very best out there.”
As real estate agents know, quick responses to new leads greatly increase the chance of converting them into clients. Recent research proves it, indicating that responding to leads within minutes doubles the chance of conversion1. If agents respond to a lead within 5 minutes, they’re 100 times more likely to make contact with that lead than if responding in an hour2.
That’s why the Trulia for Agents App is designed first and foremost to help agents respond to quickly and manage leads from anywhere on their mobile device. As leads come in, alerts are pushed to the agent’s mobile phone, enabling them to respond immediately and make a connection to a new client. The app lets agents search and prioritize leads by centralizing all Trulia leads into one inbox. Each lead is than organized by conversation, providing context and easier access to a history of communication.
Agents can also easily access a list of personal contacts, browse Trulia’s Agent directory and search listings with Trulia’s advanced neighborhood information and map functionality. Agents can use Trulia for Agents to check-in to listings they tour and display these check-ins on their Trulia profile. It’s a great way for agents to demonstrate familiarity with specific properties and expertise in particular areas, creating opportunities to connect with prospective clients.
Starting this week, agents with listings on Trulia will receive a new free email report that provides an enhanced level of insight into how their listings are performing. The email allows agents to review their listing marketing performance and make adjustments based on the information. It also provides competitive analysis about other comparable listings, allowing agents to understand which properties have most consumer interest. Using this new information, agents can make decisions to help them increase interest in their listings with strategies such as adjusting property details, changing pricing or increased promotion.
The email is designed to provide important information at-a-glance, and provide insight into how each agent’s listings are stacking up against the competition. Agents will receive data about their most popular listing with views and followers, as well as the average views for all of the agent’s claimed listings. The report includes average views of all local listings and average views of local featured listings, as well as local listings with the most views overall, to get an idea of how the competition is performing.
Listing insight email
When agents click for more details they will be taken to the full listing report, which provides an even deeper level of insight.
In contrast to a Comparable Market Analysis (CMA) used for pricing a listing for sale, Trulia tracks aggregate consumer behaviors on site to surface consumer driven comparables – primarily other homes consumers are looking at in comparison to that agent’s listing.
For example, the true competition might not just be homes near the listing, but homes in other areas that represent different trade-offs in price, location, size, etc.
By looking at the local comparable listings, the agent can view competing listings and get an idea of viewer interest and weekly views. With this added insight the agent can make sure they have the right marketing plan in place.
The full listing report dashboard
If you’re a listing agent, sign up for your free My Trulia account today and start receiving this report. If you have questions or comments, please email our agent team at: email@example.com comments
Today, we announced Trulia Suggests—a personalized, photo-centric way to discover homes you might like. Trulia Suggests considers what homes you do and don’t like, as well as the property preferences of users similar to you, to suggest other homes you might find appealing. You can continually improve your suggestions by liking and following homes you like, or hiding homes you don’t.
Think about it: you get suggestions for movies, books, and music online. But when it comes to the largest purchase of your life, there’s no technology that makes personalized recommendations. Our Data Science team applied machine-learning and smart algorithms to this problem, and as a result, flipped the home search experience on its head.
Instead of using filters that may unnecessarily limit your search, we look at your property preferences in the context of Trulia’s 31 million unique monthly users. Then, billions of user actions are applied to algorithmic groupings of millions of properties to best predict which homes you’ll like. And the more you interact with homes on Trulia, the better your suggestions will be.
If the technology sounds complicated, well, that’s because it is. But the beauty of Trulia Suggests is that for you, the user, the experience couldn’t be simpler—or more fun:
Like and follow the homes you love and hide homes you don’t, and we’ll refine your suggestions as you go. It just takes a minute to get started, but you may find yourself gawking at your home suggestions all day.
See what Trulia Suggests for you.0 comments
On Monday, Trulia hosted the second session of our two-day Data Visualization Workshop for Journalists in our San Francisco office — an event that we co-hosted with Fast Company’s Co.Design, O’Reilly Media and Hacks/Hackers to support the White House’s Safety Data Initiative. Fast Company hosted the NYC workshop that same day, a few hours earlier.
The focus of this week’s session was on data visualization tools to help journalists tell stories with data — TileMill, Adobe Illustrator and Google Refine. Introducing and demoing each tool were Nathaniel Kelso, Design Technologist at Stamen Design and Chief Cartographer at NaturalEarthData.com, Joe Golike, Design Technologist at Trulia, and Kai Chang, Visualization Engineer at Boundary and organizer of the Bay Area D3 User Group.
Here are the clips on each of their presentations:
Nathaniel Kelso on TileMill
Joe Golike on Adobe Illustrator
Kai Chang on Google Refine0 comments
Today, we are excited to launch our newest product aimed at helping consumers tackle the number one obstacle to buying a home: getting a mortgage.
The Trulia Mortgage Center, simultaneously released online, along with free dedicated iPhone and iPad apps, delivers the inside scoop on financing rates for homebuyers and homeowners. By providing personalized mortgage quotes that are updated in real-time and presented with detailed information about each quote, this new mortgage marketplace aims to help consumers find the best financing deal. Additionally, the Trulia Mortgage Center comes complete with online educational guides to help people understand the real costs of homeownership, the basics of borrowing and what happens after you make an offer.
Trulia Mortgage Center offers:
Trulia’s Free Mortgage Apps For iPhone and iPad offer:
We hope you enjoy the new Mortgage Center online and the dedicated apps. We are just getting started so keep an eye out for additional product enhancements in the future.
Last night, Trulia hosted the first session of a two-day Data Visualization Workshop for Journalists in our San Francisco office — an event that we co-hosted with Fast Company’s Co.Design, O’Reilly Media and Hacks/Hackers to support the White House’s Safety Data Initiative. Fast Company hosted the NYC workshop that same day, a few hours earlier.
We were thrilled and honored to have Jo Strang, Co-lead of the Safety Data Initiative join us and tell us more about this historical effort to make government safety data on transportation, crime and consumer products much more accessible and usable. Here’s a pic of Jo during her talk.
The rest of the session was lead by our very own Sha Hwang, Design Technologist at Trulia, who discussed different ways to tell investigate and tell stories using data visualizations. To watch the whole workshop, check out the recording we’ve uploaded to YouTube.
The next workshop will be held next Monday, September 10. We’ll plan to tape and post the whole session afterwards.0 comments