Trulia Real Estate Blog

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Building Real Estate Apps Easier With Open Source Code From Trulia

This morning, Trulia announced a new tool for software developers interested in building applications for the real estate industry, thanks to a multi-month project to build open source code and spur innovation.

Trulia Java RETS Client, is open source software that makes the accurate and timely exchange of data easier for the real estate industry.

The software promotes industry innovation because it allows developers to more easily parse data to build real estate applications using information licensed from Multiple Listing Services (MLSs). After six months of development, the software is now available for download on the Real Estate Standards Organization (RESO) website.

RESO is an organization that promotes data standards and processes through the Real Estate Transaction Standard (RETS), which allows many different real estate systems to connect and exchange real estate information including home listings, and make them available online.

As a member of the organization and the board, Trulia is aligned with RESO’s goal to provide an environment that facilitates innovation and builds efficiencies for all parties participating in the real estate transaction.

RESO

The new software is intended to jump-start software development for applications that access real estate listing data, such as mobile or tablet apps. Traditionally, developers have had to custom build the technology to access this data, which is time consuming and can be expensive.

Trulia’s Java RETS Client was configured to be flexible and has been tested with all major technology vendors. Trulia is committed to updating its open-source software to work with all MLSs and 3rd party providers, and non-compliant RETS feeds.

Trulia has a long history of contributing time and resources to open source communities across many disciplines representing the breadth of engineering expertise at the company, including iOS software development, geospatial technology, and data visualization.  The Trulia Java RETS Client software and many other useful tools that promote high quality real estate data are available on RESO.

Trulia Java RETS Client was forked from jRETS and supports all of that functionality with the addition of being compliant up to version 1.7.2 of the RETS specification.

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New Trulia For Agents Mobile App Launches On iOS And Android

Trulia has released version 2.0 of its popular, free app for real estate agents on both iOS and Android. The Trulia for Agents App is one of the leading mobile apps built specifically for real estate agents, enabling them to convert more leads and better serve existing clients while they’re on-the-go.

Today’s upgrade features an all-new design that puts leads front and center. The new app includes improved navigation and search capabilities, as well as seamless access to helpful real estate news, coaching and tips from Trulia’s Pro Blog.

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Agents everywhere love using the Trulia for Agents app. “I get outstanding leads from Trulia,” said Stacey Feltman of Ebby Halliday Realtors. “Trulia’s mobile app is great because it’s easy to use and it helps me manage leads and stay on top of my business no matter where I am. The entire system is the very best out there.”

As real estate agents know, quick responses to new leads greatly increase the chance of converting them into clients. Recent research proves it, indicating that responding to leads within minutes doubles the chance of conversion1. If agents respond to a lead within 5 minutes, they’re 100 times more likely to make contact with that lead than if responding in an hour2.

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That’s why the Trulia for Agents App is designed first and foremost to help agents respond to quickly and manage leads from anywhere on their mobile device. As leads come in, alerts are pushed to the agent’s mobile phone, enabling them to respond immediately and make a connection to a new client. The app lets agents search and prioritize leads by centralizing all Trulia leads into one inbox. Each lead is than organized by conversation, providing context and easier access to a history of communication.

Agents can also easily access a list of personal contacts, browse Trulia’s Agent directory and search listings with Trulia’s advanced neighborhood information and map functionality. Agents can use Trulia for Agents to check-in to listings they tour and display these check-ins on their Trulia profile. It’s a great way for agents to demonstrate familiarity with specific properties and expertise in particular areas, creating opportunities to connect with prospective clients.

The free Trulia for Agents app version 2.0 is available today in Apple’s App Store and on Google Play.

  1. Research from Leads360, 2013
  2. Lead Response Study
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Market Leader Open Platform Now Accepts Leads From More Than 8 National Sources

This summer, Market Leader announced major additions to the company’s Smart Lead Technology including the ability to accept leads from Trulia, Zillow, HouseValues.com, RealEstate.com, JustListed.com and Realtor.com, as well as from major franchise websites. Now, the company is further expanding its Site Stream feature, making leads available from 2 additional sources, including RealtyNow and Active Rain, expanding the utility of Market Leader’s open platform.

In addition, Trulia and Market Leader have been working together to provide additional value to real estate professionals using the combined company’s products. Beginning this week, leads from either the Trulia Local Ads product or Trulia Mobile Ads product, will be captured in Market Leader’s leading customer relationship management (CRM) software with even more data, automatically triggering real-time alerts for the agent.

Market Leader Professional and Business Suite feature Smart Lead Technology, which is designed to help agents generate, engage and manage all of their leads. Site Stream is just one part of Smart Lead Technology, and its enhancements are making it easier for agents to receive all of their Trulia leads in the Market Leader CRM, enabling agents to quickly and intelligently engage and convert more of them into clients.

“It’s easy to increase productivity and income with one system that engages thousands of local leads at once” said Andrew Johnson, REALTOR® from Touchstone Realty in Martinsburg, West Virginia.

With Market Leader, agents have access to sophisticated follow-up tools to manage engagement with leads while they establish a relationship. For example, agents can share relevant content with prospective clients, such as custom listing alerts, based on their unique home search criteria, and send them polished email and print campaigns.

Look for the combined Trulia and Market Leader team in booth 719 in the South Hall at Moscone Center for the REALTORS® Conference and Expo, in San Francisco from November 8- 11. Visitors will have a chance to meet the Altman Brothers and also learn how Trulia and Market Leader branded products and services complement each other.

Agents interested in more information, please contact your Trulia and Market Leader sales teams.

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With 15 New Partners Trulia Accelerate Program Goes Into Overdrive

This morning Trulia announced it has expanded the Trulia Accelerate program to 16 partners overall, reaching nearly 70,000 agents total. For Trulia, this is an important milestone, while it executes on its strategy to engage partners across the industry and make its products and services available to real estate agents and brokers through important relationships with brokerages and franchises.

Trulia signed a major partner, leading franchisor RE/MAX LLC., when it originally launched the program in July. Since then 15 brokerages from across the country have decided to join the program and grow their businesses. Because Trulia Accelerate is a flexible set of products and resources, the company works with each partner to find the right mix of options that will help them meet their specific business goals.

Trulia Accelerate Program

New Partners: 15

Real Trends 2013 ranking by Volume

BH&G Gary Greene

62

Century 21 Award

70

Coach Realtors

Top 250 RIS Media

First Team Real Estate

11

Gloria Nilson

101

Hunt Real Estate ERA

94

Keyes

60

Mel Foster

284

Michael Saunders

55

Prudential New Jersey Properties

105

Prudential Preferred Realty – PA

116

RE/MAX DFW Associates

135

RE/MAX Results

433

Realty ONE Group

10

Realty World Northern California, Inc.

Leading Franchisor

For example, participating brokers receive free resources including premium branded profiles for their agents on Trulia’s Find An Agent directory. They also have the option to receive an agent training curriculum focused on connecting and converting online leads or valuable marketing and advertising products that help brokers and franchises build their brand with consumers and expand their market share.

Ultimately, Trulia’s business goals are in line with those of their broker partners. Trulia has spent years building a popular consumer product offering and a large consumer audience, with 35 million unique visitors per month reported during the second quarter of 2013.

This valuable audience of home searchers is looking for information on neighborhoods and properties, using leading services such as Trulia Suggests to browse homes or Trulia’s popular map products that visualize commute times, crime statistics and other relevant neighborhood data. And now with Find an Agent, consumers can find useful information about agents and brokers who would be well-suited to help them with their unique real estate needs.

Trulia’s goal is to connect this group of engaged home searchers to real estate agents and brokers. It does this by serving as a technology partner, providing tools that agents and brokers use to win more listings and sell more homes.

To learn more about the benefits of partnering with Trulia, call 1-877-776-9521 or email brokersolutions@trulia.com.

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Now In Agents’ Email Inboxes: Free Listing Insights

Starting this week, agents with listings on Trulia will receive a new free email report that provides an enhanced level of insight into how their listings are performing. The email allows agents to review their listing marketing performance and make adjustments based on the information. It also provides competitive analysis about other comparable listings, allowing agents to understand which properties have most consumer interest.  Using this new information, agents can make decisions to help them increase interest in their listings with strategies such as adjusting property details, changing pricing or increased promotion.

The email is designed to provide important information at-a-glance, and provide insight into how each agent’s listings are stacking up against the competition. Agents will receive data about their most popular listing with views and followers, as well as the average views for all of the agent’s claimed listings. The report includes average views of all local listings and average views of local featured listings, as well as local listings with the most views overall, to get an idea of how the competition is performing.

ListingInsight_Email

Listing insight email

When agents click for more details they will be taken to the full listing report, which provides an even deeper level of insight.

In contrast to a Comparable Market Analysis (CMA) used for pricing a listing for sale, Trulia tracks aggregate consumer behaviors on site to surface consumer driven comparables – primarily other homes consumers are looking at in comparison to that agent’s listing.

For example, the true competition might not just be homes near the listing, but homes in other areas that represent different trade-offs in price, location, size, etc.

By looking at the local comparable listings, the agent can view competing listings and get an idea of viewer interest and weekly views. With this added insight the agent can make sure they have the right marketing plan in place.

FullListingReport

The full listing report dashboard

If you’re a listing agent, sign up for your free My Trulia account today and start receiving this report. If you have questions or comments, please email our agent team at: agentprofiles@trulia.com.

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Trulia Welcomes Market Leader To The Family

Today is a very exciting day for Trulia as we welcome Market Leader into the family. Technology is rapidly transforming the real estate industry and we believe that Trulia’s vibrant marketplace combined with Market Leader’s comprehensive suite of technology and marketing solutions is the real estate industry’s leading platform. We can deliver even more value to our customers and partners and help them utilize technology to be more successful.

Together, we will help brokerages and franchisors harness the power of technology to reach consumers and enhance the productivity of their agents by offering them the most comprehensive end-to-end solution via the web and mobile devices.

Benefits for Franchisors and Brokerages:

  • Today, Market Leader and Trulia each have deep partnerships with hundreds of real estate brokerages and franchisors.  Market Leader’s SaaS solution allows franchisors and brokerages to provide leading-edge productivity and daily workflow tools to their agents, while Trulia’s broker and franchisor partnerships help agents close more business by promoting their listings and generating leads from Trulia’s transaction-ready consumer audience.

Benefits for Real Estate Agents:

  • Real estate agents will now benefit from the industry’s first end-to-end solution.  As the Trulia and Market Leader products integrate over time, customers will combine unmatched data with leading edge tools to better serve buyers and sellers. Agents who use the combined platform will see every lead become more valuable, realize greater visibility into their clients and gain more opportunities to sell homes.

Benefits for Consumers:

  • Home buyers and sellers will benefit from improved responsiveness and better service from the agents with whom they work.  Trulia anticipates that increased agent responsiveness will result in more consumer delight on Trulia’s web and mobile properties.

Trulia will operate Market Leader as a wholly owned subsidiary of the company and the combined company will trade on the New York Stock Exchange under the stock ticker TRLA.

To learn more about Market Leader’s comprehensive market and technology platform, please visit www.marketleader.com.

For information about Trulia’s marketing solutions please see www.trulia.com/business/.

Thank you, as always, for your support.

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New Find An Agent Directory Makes Life Easy For Consumers, Provides New Opportunities To Pros

It’s amazing to consider how much has changed in the last 20 years in the real estate industry. In the 1990’s most real estate search took place on newspapers and magazines.

An enterprising real estate searcher would use the Sunday paper classifieds, a landline telephone, a marker and a paper map to search for interesting properties and reach out to agents accordingly.

In retrospect it was a painful, time consuming process.

Finding a home today is an entirely different experience. Consumers use Trulia on the web and powerful mobile devices to gain insights not just on homes with color photos and stats but also neighborhoods with crime rates, average commutes, and amenities.

And with this engaged, consumer audience, Trulia also provides an ideal platform for real estate professionals to promote themselves and their listings to connect with new clients.

Technology has fundamentally changed the experience of searching for a home, but finding a real estate professional has remained primarily a referral process, with little insight into the actual expertise of the agent that helped sell your Mom’s home, for example.

The new find an agent directory from Trulia is improving the experience of searching for an agent, just as Trulia helped change the way people search for homes.

faa_landingFind an agent directory home page

The agent directory makes it easy to search for and find the right real estate agent with at-a-glance results and the option to filter searches based on relevant experience, local expertise, sales history, and client recommendations as well as see advice they have provided to other people within the Trulia Community.

For example, if you want to find an agent that both speaks French because your husband doesn’t speak much English, and has experience with single family homes in Palo Alto, you can use the property types, language and ZIP code filters to find the right match.

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Find an agent filters are at the top of the page

For real estate professionals, the new directory provides agents with a place to easily connect with a large audience of qualified buyers and sellers who are seeking out the guidance of real estate professionals. Agents can differentiate themselves by showcasing their local expertise, demonstrating the number and location of homes sold and listings.

Even agent interactions on Trulia, such as providing advice to consumers in the Trulia Community are also searchable and view able in the new agent directory. In addition, agents can improve their ranking and visibility in the directory through a number of factors, such as responding quickly to leads and posting more sold homes and listings on Trulia.

 

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Be Josh and Matt Altman’s First Intern!

Cristin Zweig, PR Manager
March 21, 2013

Be the First Altman Brothers Intern. Apply now!
Dream job alert! Trulia just launched the “Be the First Altman Brothers’ Intern” contest, which will give one lucky Trulia user the once-in-a-lifetime opportunity to be the first intern to Josh and Matt Altman, two of the most well-known and well-connected real estate agents in the industry.

Amidst the glitz, glamour, and ultra-luxurious lifestyles of Hollywood, the Altman Brothers dominate their local housing market – now representing some of the biggest household names, from celebrities to entrepreneurs and socialites, and Josh Altman is becoming a bold-face name in his own right. You’ve likely seen Josh on TV, where he sells high-end real estate to the rich and famous. Together with his brother Matt, Josh recorded a staggering $200,000,000 in sales in 2012. With 2013 off to an even more impressive start, the duo is turning to Trulia to help them find their first superstar intern.

Could it be you?

The Altman Brothers’ very first intern will learn from Matt and Josh by witnessing and playing a part in their day-to-day business. Roles and responsibilities of their first Los Angeles-based intern include rubbing elbows with the rich and famous, as well as the following:

  • Building and executing online marketing plans for properties
  • Shadowing the duo as they show for-sale homes to prospective homebuyers
  • Touring some of the most exclusive private residences in Los Angeles
  • Aiding in scheduling appointments with clients
  • Planning and attending open houses alongside the Altman Brothers

To enter, visit Trulia.com/altmanintern and complete the submission form. Entrants are asked to test their online marketing prowess by “writing a compelling – and authentic – local review that sells your neighborhood to potential buyers,” and by also penning a brief overview of why they want to work for the Altman Brothers. Submissions will be judged and select entrants will advance to the next round, where an eventual winner will named the Altman Brother’s first intern.

Trulia’s “Be the First Altman Brothers’ Intern” Contest Timeline:

  • March 21, 2013: Contest opens to user submissions for four weeks
  • April 18, 2013: The initial entry window will close and second round finalists will be notified
  • April 22 – May 2, 2013: Second round interviews with the Altman Brothers commence
  • May 15, 2013: The winner is selected and notified by the Altman Brothers
  • August 1, 2013: The Altman Brothers internship begins!
  • August 30, 2013: The internship concludes

Think you have what it takes to work for the best in the business this summer? Enter here!

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Barbie and Josh Altman Select Trulia as the Exclusive Source for Barbie’s Malibu Dreamhouse

After decades of living in Malibu, Barbie has decided to sell her Malibu Dreamhouse and make a change. Today, we’re excited to announce that we’ve teamed up with Mattel and Josh Altman, to list Barbie’s Dreamhouse exclusively on Trulia.

Valued at $25 million and scaled at 8,500 square feet, the three-story Dreamhouse features one bedroom and one bathroom. It’s the only mansion in Malibu with truly unobstructed views of the ocean – after all, it only has three walls! The Dreamhouse also includes the iconic pink elevator equipped with a state-of-the-art pulley system.

Barbie’s Dreamhouse

For 41 years, Barbie’s famous Dreamhouse has been one of the most-coveted homes, adored by millions. Throughout history, each model has represented its era with unique architectural features and interior design details, including a three-story model – the largest to date – introduced in 2012.

As a successful career woman and homeowner, Barbie’s Dreamhouse is one of her most valuable assets. Check out the listing at Trulia.com/Barbie and scroll through the images of the most desired mansion in Malibu!

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Trulia Enables Social Sharing of Listings via the Trulia for Agents Mobile App

Property listings with check-ins receive twice as many consumer views 

We are excited to announce new social media features on the Trulia for Agents mobile app to help real estate professionals establish themselves as experts in their local market and attract more buyers for their property listings. The app enables listing check-ins and property insights to be shared by agents through Facebook and Twitter, as well as on their Trulia profile with the click of a button.

“I recently closed a $350,000 transaction with a new client I met as a result of a property check-in that was shared on Facebook, “ said Kenny Truong, top producing Realtor with Michael James Real Estate. “With so many buyers starting their search online, using Trulia is one of the key strategies that puts me on the front line of this competitive market and gives me the edge in the marketplace.”

The app’s social features also enable agents to receive immediate inquiries from both consumers and agents. When a home is checked-in to, alerts are instantly sent allowing for real-time communication between the listing and buyer’s agents. During 2012, for-sale listings on Trulia that were checked-in to received twice as many views as listings that did not have check-ins.

Property listings with check-ins benefit from the added exposure, receiving double the views from potential home buyers who can now discover properties shared by their agent. With the Trulia for Agents mobile app, agents can build their online presence, connect with customers, and boost their productivity all from their mobile phone, ultimately helping them provide better service to their customers and close more deals.

In addition to the social functionality, the Trulia for Agents App includes key tools for managing a real estate business, including lead notifications and contact management. Other features include:

  •  Converting Leads. Agents get notified instantly with every new lead so they can respond quickly.
  •  Connecting with clients. Agents can easily share homes they tour with prospective buyers on-the-go.
  • Displaying Local Expertise: Allows Agents to showcase their knowledge and activity in their local market.
  •  Staying informed. Listing agents can gather feedback and communicate with buyer agents as they show the listing.

The Trulia for Agents mobile app is available for free from the Apple App Store and the Android Market. For more details, visit www.trulia.com/agents/mobile.

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