Trulia Real Estate Blog

articles about “Real Estate Industry

Trulia Partners with Leading Rental Listings Providers in San Francisco

Trying to rent a place in San Francisco can be a daunting challenge. Not only does the city offer many different neighborhoods and amenities to consider, but the booming job market is fueling competition for apartments, which is pushing prices up. During the month of June, amongst the largest 25 metro areas in the country, San Francisco experienced the highest year-over-year increase in asking rent prices at 14.7%, making responding to listings quickly more important than ever.

In light of all this, we were excited to announce today, that both J.Wavro Associates and RentSFNow, will syndicate their San Francisco rental listings to Trulia, making a distinctive group of new properties available to Trulia users. This is just one example of the work that Trulia is doing with its partners in the real estate industry to present consumers with great listings around the country.

While the company is busy providing the best rental listings, it’s also been building mobile apps that empower consumers and take the friction out of apartment hunting. With Trulia’s mobile apps, consumers can personalize their search with specific apartment criteria and then receive notifications as soon as corresponding properties become available. In addition, listings are color-coded to show what that person has viewed previously, what they haven’t seen and perhaps most importantly, the most recent listings, to help them find and act upon rentals quickly.

Expect to see more activity from us, as we work to provide great rental listings and powerful tools for finding the right place to live.


San Francisco Association of Realtors Partners with Trulia to Improve Online Data Quality

Trulia is excited to announce a partnership with the San Francisco Association of REALTORS® to enhance listing data quality for the association’s 4,200 members.

Under the agreement, the San Francisco Association of REALTORS® will participate in the Trulia Direct Reference program, a quality assurance system that allows local Multiple Listing Services (MLS) to find and correct inaccurate data within their markets by identifying discrepancies between the data provided by the MLS and information from other syndication sources. … continue reading


New Mobile Apps for Agents – Now on Android!

The Trulia for Agents Android app lets professionals to check-in to listings

Since the first day we launched our Trulia for Agents iPhone app, we’ve heard hundreds of agents ask for a version of the app on their Android phone.  Today we’re excited to announce Trulia for Agents is available on Android!  The new app includes our two most popular features: immediate lead notifications and listing check-ins.  Agents can download either the new Android app from Google Play, or an updated version of the iPhone app from the iTunes store.

Trulia for Agents lets agents manage a list of their clients and respond to leads from anywhere.  The app immediately alerts you when you’ve received a new lead from Trulia, helping you respond quickly and make more connections with prospective clients. … continue reading


Trulia expands industry team: Matt Dollinger joins as Head of Industry Relations

Trulia is excited to announce Matt Dollinger as Head of Industry Relations. Dollinger will oversee business development for Trulia’s industry team, bringing more than 8 years experience working with agents and brokerages. Prior to joining Trulia, Dollinger served as V.P. of Strategic Development with @properties, an independent real estate brokerage commanding leading market-share in Chicago, IL, and ranking 30th in the Real Trends 2012 broker list. In this role, Matt assisted in the development of the brokerage strategy for company growth, agent retention and agent development. … continue reading


Bay Area Real Estate Information Services Announces Direct Syndication to Trulia

We are pleased to welcome Bay Area Real Estate Information Services, Inc. (BAREIS MLS®) to the list of MLS’s working directly with Trulia as we continue to help the real estate industry with online listing quality.

Today Trulia announced a strategic alliance with Bay Area Real Estate Information Services, Inc. (BAREIS MLS®) to directly syndicate the listings of its 8,000 members to Trulia, providing consumers with the most accurate information on homes for sale in five Northern San Francisco Bay Area counties including Marin, Mendocino, Napa, Sonoma, and Solano.

With the addition of BAREIS MLS®, the majority of the MLSs in the Bay Area are now working with Trulia. Trulia already receives direct feeds from MLSListings, Bay East, and Contra Costa MLS, meaning Bay Area homebuyers can have an extremely high degree of confidence that the data they see on Trulia is correct. As part of its alliance with Trulia, BAREIS will also participate in the Trulia Direct Reference program, under which Trulia notifies listing agents and brokers about any discrepancies between the data provided by the MLS and information from other syndicators.

Listings from BAREIS MLS® will now be seen by the more than 23 million* serious home-buyers and sellers coming to Trulia each month to get the inside scoop on real estate they can’t find anywhere else. BAREIS MLS® will syndicate all of its listings unless the listing is not approved for the internet.

“Our membership is dedicated to providing the most accurate data on the internet to buyers and sellers working with the real estate professionals in our region,” said Jim Branscombe, President and CEO of BAREIS MLS®.  “There is an explosion of data and a great deal of that information is not accurate or kept up to date. Building strategic alliances with major real estate portals like Trulia will ensure the best data is available to the public and support the efforts of our real estate professionals to list and sell property. BAREIS MLS® has operated its own public site for 14 years, and this relationship we are forging with Trulia is similar to the relationships we have with other public internet sites we have worked with in that we are providing all active listing data approved for internet display.”

As part of the agreement, Trulia will abide by the guidelines established by theTrulia Data Pledge for listing syndication that launched in January 2012.

This alliance follows the recent announcement of our partnership with MRED in Chicago and several other MLS’s that have joined our Trulia Direct Reference program. We look forward to our collaboration with these organizations and delivering high quality listing information to home buyers in these areas.

*Omniture, April 2012


Trulia Overhauls Industry Offerings

Pete Flint, CEO
May 7, 2012

A Message from Trulia CEO Pete Flint

Over the past three months, our industry team and our senior executives logged more than 100,000 miles on the road meeting with leading brokers across the country. We met with franchisors, large regional brokerages, and smaller brokers in their local markets to collaborate and identify how we can strengthen our relationship and help you succeed.

We listened closely and gathered feedback from partners like Houlihan Lawrence, @properties, RE/MAX Results, The Keyes Company and dozens more. I am delighted to say we are putting that feedback into action. In the coming weeks, Trulia will be launching a series of updates to improve broker marketing tools and address the challenges around data accuracy and advertising on property listings. Some of the changes we will make are below.

Enhance identification of listing broker and agent

We will enhance the identification of the listing broker and listing agent on every listing on our site, both at the top of the page and in the body of the detailed listing data.

Top of the Page Attribution Module

Bottom of the Page Attribution Module

Broker logo will display on all premium listings.

Remove competing ads on premium listings

We will remove competing agent and/or broker display advertising on premium listings. On non-premium listings, paid advertisements will be more clearly identified.

Display Ads on Non-Premium Listings

Improve listing data accuracy

We will enhance listing management and claiming processes to improve accuracy of the listings we display. It has always been our goal to display the most accurate listings information to home buyers and sellers. That said, as you know, data accuracy is a complex challenge due to the fragmented nature of the real estate industry’s data management systems. This challenge is not unique to Trulia, and we continue to invest significant resources towards developing effective solutions, but we need your assistance. Our interests are fully aligned with yours on this subject; data accuracy is a shared responsibility we need to solve together. We ask for your help and support, and are committed to continue to work with the industry to improve data quality on all levels.

We’ve built our audience to more than 23 million consumers visiting every month and we want to create a compelling and accurate experience that connects them to our brokers, agents and partners. We want to be your premier media and technology partner to contribute to your success. Part of Trulia’s success is that we have always iterated on our products by listening to our customers, in our commitment to creating the best real estate experience. We look forward to more collaboration and ongoing discussion in the future.


Pete Flint
Founder & CEO


Carpenter Realtors Partners with Trulia, Increases Leads to Agents

Trulia is pleased to announce a new marketing partnership with Carpenter Realtors®, a leading Indiana real estate brokerage.

“The goal of Carpenter’s Home Marketing System is to expose our sellers’ homes to more potential buyers on top sites where they are searching,” said David Caveness, Senior Vice President and General Sales Manager of Carpenter Realtors®. “Trulia is and continues to be our top lead-generator. Within the first few weeks of this new partnership, we saw a huge spike in the amount of exposure that our listings got to prospective homebuyers, which more than doubled our incoming lead traffic. These initial results have exceeded our expectations.”

As part of this agreement, Trulia’s premium listing placement is now part of Carpenter’s Home Marketing System. This means that Carpenter agents will receive prominent placement and brand exposure for their property listings on Trulia.

With 30 offices throughout central Indiana and nearly 600 real estate professionals, Carpenter Realtors® has been helping Indiana families with their real estate needs since 1970. Carpenter Realtors® is a member of the Leading Real Estate Companies of the World network.

We are happy to see the initial program results and look forward to helping Carpenter’s agents close more transactions.


Better Homes & Gardens Mason McDuffie Embraces Trulia to Build Relationships with Consumers

Last week, we had the privilege of speaking with Ed Krafchow, Chairman and CEO of Better Homes and Gardens Mason-McDuffie Real Estate and an influential member of the real estate industry.

Ed was in our offices to celebrate his firm’s partnership with Trulia. He sees many commonalities between our two firms, as do we. “In our work with Trulia, we are building a consortium of agents, brokers and consumers to come together in the best interest of the consumers,” Ed said. “We believe helping consumers get the information they want is the right thing to do for consumers. With its reach, Trulia will provide our listings with extensive exposure. For these reasons, I am excited about working with Trulia.”

As part of the agreement, Better Homes and Gardens Mason-McDuffie Real Estate will receive prominent placement and brand exposure for its property listings on Trulia.

Krafchow says the industry is entering a third phase in the real estate business. In the first phase brokers owned the business, in the second the agent owned the business, and “in this third phase, I believe consumers will come to own part of the business,” he says.

Watch the video to see Krafchow’s complete remarks.


Alain Pinel Realtors Partners With Trulia to Expand Brand Awareness

Trulia is pleased to announce its partnership with Alain Pinel Realtors, the largest privately owned and independent real estate company in California.

Alain PinelThrough this partnership, all Alain Pinel listings will get premium placement on Trulia. Alain Pinel Realtors is confident that this will give them greater exposure among luxury consumers and further enhance their brand awareness throughout the Bay Area and nationwide.

Rainy Hake, Executive Vice President with Alain Pinel Realtors, said they are focusing their online strategy on reaching buyers where they are looking online, and Trulia’s user-friendly site and mobile presence will help them deliver on that strategy. “The sellers we represent expect the very best from us, and our Trulia partnership enables us to continue delivering that high level of value,” she said.

Alain Pinel Realtors is the largest privately owned, independent residential real estate company in California. The firm was ranked the sixth-largest residential real estate firm in the United States based on its sales volume in 2010, and has been consistently ranked in the top 10 firms in the country.


Trulia Insight Helps Agents Identify Quality Leads

One theme that we commonly hear from real estate professionals is a request to improve the varying quality of leads they receive from online sources.   As a response to this agent need, today Trulia is proud to announce Trulia Insight, our newest product that helps agents get access to the highest quality leads on Trulia.

Get quality leads with Trulia InsightTrulia Insight gives real estate professionals access to valuable lead prequalification information as well as consumer home search preference data, helping them identify and convert the best leads from Trulia into transaction-ready clients.  Enhanced features in the Trulia My Leads inbox enable easy lead management, such as the ability to mark leads as ‘hot’ and automatically store a lead’s information in your My Contacts address book.  Additionally, one-click listing search alerts and open/click tracking help agents to follow up with clients and understand the home search preferences of their clients.

So far the results have been overwhelmingly positive.  Thousands of  beta testers have been using Trulia Insight and 97% percent of agents have found the additional Insight information helpful when qualifying leads and working with clients. Additionally, Insight leads from consumers are very high quality—72 percent are transaction-ready and planning to buy a home in the next six months. Benefits that agents receive from Trulia Insight include:

Get quality leadsIdentify quality leads
Trulia Insight allows agents to discover serious buyers with lead qualification data such as the consumer’s loan pre-approval status, her move timeframe, and whether or not she is currently working with an agent. This information is displayed in Trulia’s My Leads inbox where agents can prioritize and manage their most important leads by marking them as hot.

Connect with transaction-ready buyers
Trulia Insight gives agents understanding about the activity and search behavior of their leads and contacts.  Agents can see how many homes the consumer is following and how many saved searches they have created on Trulia.

See consumer needsShare listings and view client activity
When agents stay in touch with their leads and clients using Trulia Insight, they gain a deeper understand of the homes that their clients prefer.  It takes only one click to create trackable listing alerts for your clients.  When your clients receive these emails, you will be able to see the homes they opened and clicked.

Currently, we are giving agents who subscribe to Trulia Pro and Trulia Local Ads free access to high quality Trulia Insight leads for a limited time.  You can learn more and subscribe to  Trulia Insight by visiting