We’ve all been there: you scan your phone throughout the weekend looking for open houses, only to be disappointed when you actually drive through one of the neighborhoods (this part of town doesn’t seem too safe) or notice that the home you’re in doesn’t quite look like the one you saw online or on your mobile app (the bedrooms are so small!). You aren’t alone. It’s a common problem that we at Trulia wanted to help solve. And that’s why we’re excited to announce the redesign of our iPhone and Android apps, just in time for the spring house hunting season.
According to NAR, the real estate information buyers find on their mobile devices is now just as important as visiting an actual open house. With the newly redesigned iPhone and Android apps, house hunters can get some of their Sundays back. Instead of schlepping through a slew of open homes that may or may not actually help with their search, home buyers will now get must-see properties – the best of the best – which means less time driving around in a car and more time working on an offer.
We believe our apps are now so visual and immersive; it’s almost like being at the open house without even leaving your couch. Everything you want and need for your house hunt is in one place:
Trulia has released version 2.0 of its popular, free app for real estate agents on both iOS and Android. The Trulia for Agents App is one of the leading mobile apps built specifically for real estate agents, enabling them to convert more leads and better serve existing clients while they’re on-the-go.
Today’s upgrade features an all-new design that puts leads front and center. The new app includes improved navigation and search capabilities, as well as seamless access to helpful real estate news, coaching and tips from Trulia’s Pro Blog.
Agents everywhere love using the Trulia for Agents app. “I get outstanding leads from Trulia,” said Stacey Feltman of Ebby Halliday Realtors. “Trulia’s mobile app is great because it’s easy to use and it helps me manage leads and stay on top of my business no matter where I am. The entire system is the very best out there.”
As real estate agents know, quick responses to new leads greatly increase the chance of converting them into clients. Recent research proves it, indicating that responding to leads within minutes doubles the chance of conversion1. If agents respond to a lead within 5 minutes, they’re 100 times more likely to make contact with that lead than if responding in an hour2.
That’s why the Trulia for Agents App is designed first and foremost to help agents respond to quickly and manage leads from anywhere on their mobile device. As leads come in, alerts are pushed to the agent’s mobile phone, enabling them to respond immediately and make a connection to a new client. The app lets agents search and prioritize leads by centralizing all Trulia leads into one inbox. Each lead is than organized by conversation, providing context and easier access to a history of communication.
Agents can also easily access a list of personal contacts, browse Trulia’s Agent directory and search listings with Trulia’s advanced neighborhood information and map functionality. Agents can use Trulia for Agents to check-in to listings they tour and display these check-ins on their Trulia profile. It’s a great way for agents to demonstrate familiarity with specific properties and expertise in particular areas, creating opportunities to connect with prospective clients.
Mobile remains the fastest growing area of our audience here at Trulia, with almost 11.4 million mobile monthly visitors each month in Q1, up 122 percent year-over-year. During the first of the year, in 90 of the Top 100 metro areas across the country, we saw that more than of half of the email leads generated to real estate agents were through mobile. And, on peak periods during weekends, especially when people are out looking at open homes, over half of our traffic is from mobile devices.
Because so many of us use our smartphones during the house hunting process, we’ve made it a point to make sure we’re easily accessible across popular devices. With 14 applications dedicated to fulfilling your real estate needs, we’re excited to add another to our arsenal: today we’re launching our real estate application for the new BlackBerry 10 platform.
Our free app provides both BlackBerry Z10 and BlackBerry Q10 smartphone customers with home facts, real estate listing details, vivid photo slideshows, and open house info for homes for sale and rentals across the US.
BlackBerry 10 customers can easily adjust search filters to find real estate listings that exactly match their home criteria and location, and save their favorites.
Other key features include:
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For a sneak peak at the future of home search, check out this video:
I couldn’t believe what I was seeing. I came to the Google I/O Conference in 2012 expecting to find old friends, cool technology, and maybe something special. But this was over the top.
I stood inside the large auditorium at the Moscone Center in San Francisco, and as a stunt person hurled himself out of a plane wearing the new Google Glass prototype, I watched it all happen from his perspective via the device’s embedded video camera. The jumper eventually landed on the roof and came into the venue with an entire group of stuntmen. As Jason Gilbert of Huffington Post put it, it was one “of the most insane things I’ve ever seen at a tech demo.”
The decision to reserve my spot as an “explorer” – becoming one of the first 2,000 people to get Google Glass – was an easy one.
One year later, I couldn’t contain my excitement as I finally laid my hands on the prototype. I chose the slate gray color thinking it was low key, which now seems comical since Glass seems to bring a reaction out of almost everyone. There’s nothing low key about wearing a piece of cutting-edge technology that’s so rare.
It was lighter than I expected and included some cool accessories like darkened lenses that can be attached when it’s sunny out. I spent the first few days getting acquainted with the user experience, walking around the neighborhood to get a feel for how Glass provides information.
Jeff demos Trulia for Glass for NBC News
After spending three weeks with the device, I can say this technology is in its early days, but there’s no denying it has the potential to be an incredibly powerful platform. And because real estate shopping is such an inherently mobile experience, it’s perfect for a Trulia app.
Google has done a really nice job with the Glass Mirror API, and as a result, I was able to build Trulia for Glass in about a week.
What makes the technology incredibly powerful is that it allows users to either continue what they are doing or engage with new information being provided to them. For example, Glass notifies me when I receive a message, but nothing appears or impedes my vision. The idea is to provide just enough fresh information that is personalized for me and relevant to my location.
It’s a very different experience than having your head buried in your phone while the world passes by.
Looking at a listing on Trulia for Glass while sitting in the park
With that in mind, I’ve added features to Trulia for Glass that help people learn more about homes that should interest them, when it’s convenient. Specifically, with Trulia for Glass, you can:
The Trulia team is continuing to tweak and improve Trulia for Glass, and we hope that sometime soon it will be available for Google Glass wearers to download. Watch for future updates, and feel free to ask for a demo if you see me wearing it around town.0 comments
At Trulia, we use interactive map visualizations to present large amounts of information in an easy-to-understand format. Today, Trulia released interactive map visualizations that bring two distinct new categories of information that help to better inform house hunters.
The first new map is dedicated to rentals. Now, consumers can browse through color-coded neighborhoods and quickly focus their search on neighborhoods that meet their budget.
The second set of maps visualizes historical earthquake and flood data to depict environmental risk at a block-by-block level. Up until now, the risk of these events has traditionally been hard for home buyers, sellers, and renters to find. Now house hunters can use our maps to see flood zones and understand where earthquakes, for example are more common, in order to make informed decisions about where to move.
With today’s launch across Android mobile and web platforms, rental prices and environmental risks join Trulia’s robust suite of interactive visualizations, which already feature home values, crime, school rankings, commute times and local amenities such as banks, gas stations, restaurants and grocery stores.
Details of the New Trulia Map Visualizations
Trulia’s visualizations are accessible on the web by visiting http://www.trulia.com/local. Select a city and then utilize the menu on the left-hand side to see properties, home values, crimes, schools, commute times, amenities, rental rates and environmental risks of floods and earthquakes. On Android mobile, click on the layer icon in the upper right corner and select heat maps from the menu.
Today we are excited to announce that Trulia’s top-rated iPad app has received a major overhaul. We listened to feedback from our users and incorporated user behavior data from our updated iPhone app to identify which features users love and interact with the most. Combined with our intuitive, user-friendly design, Trulia has created an even more visual and engaging way for home buyers to search for properties and get the inside scoop on neighborhoods.
The market is heating up, and 75% of people we recently surveyed think that it’s better to buy a home now than a year from now. With that in mind, we’re revamping the iPad experience to give users the tools they need to find their perfect place to live.
Let’s dig into the details on what’s new!
Updated listing pages – The listing pages for each property have been beautifully updated to showcase large HD photos, as well as thumbnails for quick scrolling. Users can also interact with photos in the full screen photo gallery by pinching and zooming to see more or less.
Other new features include:
Navigation menu – The new menu is simplified and streamlined, allowing users to easily search for properties for sale or rent, view their favorite homes, find saved searches, see open houses, and more.
Color-coded map markers – Utilizing colored markers, users can easily distinguish the newest properties for sale: Green represents unviewed homes that have just come on the market, black is used for all other unviewed homes, while a grey marker denotes properties that have already been seen.
Nearby map and local info, including median price and school ratings, displayed directly on the property pages – This information was previously only on the property results map. Now, each individual listing page gives users more of the inside scoop on properties and neighborhoods.
My Saves section - Prior to the update, this feature was split between the results map and search filters. Now, users view their favorite properties and saved searches all in one place that’s easily accessible from the new navigation menu.
You can download the new iPad app here. User feedback is important to us, so let us know what you think of the app by emailing firstname.lastname@example.org.
When we first launched our iPhone app in September 2008, we were excited to give consumers a new way to find homes to buy or rent while on the go. And throughout the years, we made many updates, incorporated new features, and expanded our mobile suite. We’ve gone from one iPhone app–simply dedicated to finding a home–to six different iOS apps for renters, agents, iPad owners, and two more strictly devoted to our mortgage tools. Today, we’re excited to announce that our original iPhone app has received a major overhaul.
Trulia Real Estate — Homes for Sale & Apartments for Rent was updated with our users in mind. We conducted in-person user research, then studied our other apps to identify the features that consumers engaged with most. From there, we incorporated the best of the best for a more intuitive, user friendly, beautiful iOS app.
The navigation has been completely updated with a Facebook-style menu that includes quick links to popular areas like homes for sale, homes for rent, open houses, my saves, and more.
The new features include:
? Color-coded markers to easily distinguish the newest properties on the market: Black represents new, unviewed homes, while a grey marker denotes that users have already seen a property.
? School and amenity markers—which were previously only visible on property pages—are displayed right on the map results page, giving users more inside scoop upfront. This new feature can be utilized in both satellite and hybrid view.? Updated property pages which allow users to get the inside scoop on median prices and school ratings for any city. You can download the new iPhone app here: http://www.trulia.com/mobile/iphone/. User feedback is so important to us, so please let us know what you think of the app by emailing email@example.com. 0 comments
We are excited to announce new social media features on the Trulia for Agents mobile app to help real estate professionals establish themselves as experts in their local market and attract more buyers for their property listings. The app enables listing check-ins and property insights to be shared by agents through Facebook and Twitter, as well as on their Trulia profile with the click of a button.
“I recently closed a $350,000 transaction with a new client I met as a result of a property check-in that was shared on Facebook, “ said Kenny Truong, top producing Realtor with Michael James Real Estate. “With so many buyers starting their search online, using Trulia is one of the key strategies that puts me on the front line of this competitive market and gives me the edge in the marketplace.”
The app’s social features also enable agents to receive immediate inquiries from both consumers and agents. When a home is checked-in to, alerts are instantly sent allowing for real-time communication between the listing and buyer’s agents. During 2012, for-sale listings on Trulia that were checked-in to received twice as many views as listings that did not have check-ins.
Property listings with check-ins benefit from the added exposure, receiving double the views from potential home buyers who can now discover properties shared by their agent. With the Trulia for Agents mobile app, agents can build their online presence, connect with customers, and boost their productivity all from their mobile phone, ultimately helping them provide better service to their customers and close more deals.
In addition to the social functionality, the Trulia for Agents App includes key tools for managing a real estate business, including lead notifications and contact management. Other features include:
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Giving Consumers and Agents the Inside Scoop On the Go
As we near the end of 2012, it’s time to reflect on what happened this year: our accomplishments and the things we hope to achieve in the year ahead. It’s been a big year for mobile at Trulia–with new app launches, upgrades, and amazing growth–both on the user and agent side. We’ve created strong relationships with our partners and have been featured by Apple, Google, Microsoft, and Amazon for major product announcements this year.
We kicked off 2012 with 7 mobile apps complimenting our mobile website. In the last 12 months, we’ve doubled that, ending the year with 14 apps across several platforms including iOS, Android, Kindle Fire, and Windows 8 for desktop and tablets. To keep up with mobile growth, we expanded our mobile team by 50%. We saw a 129% YoY increase in mobile visitors in Q3, and on weekends, more than a third of our usage is via mobile. As a result of our dedication to mobile products, our users spent 307,154,216 minutes on Trulia mobile in Q3 of this year—the equivalent of 584 years*!
Here’s the inside scoop on what happened this year for Trulia mobile:
- Organizes listings by recency
- Sends push notifications when new listings hit the market
- Helps real estate agents connect with transaction-ready mobile consumers via first dedicated mobile advertising platform for real estate professionals
- Allows agents to purchase display advertising and generate phone leads from consumers
- Includes immediate lead notifications and listing check-ins
- Helps agents manage client lists and respond to leads from anywhere
Crime Maps and Trulia Estimates Integrated into Trulia’s iPad App
- Allows consumers to incorporate crime heatmap layers into their search
- Displays Trulia Estimates on more than 50 million off-market homes, townhomes, and condos in nearly 500 counties across the country
- Empowers consumers by providing personalized mortgage quotes directly from real lenders, in real time
- Comes complete with online educational guides
Enhanced Portfolio of Kindle Fire HD Apps
- Takes advantage of the Kindle Fire HD’s mapping and location-based features
Launched Windows 8 Tablet and Desktop Application
– Allows consumers to scroll through beautiful HD photo galleries of places to live
– Notifies consumers when new listings hit the market or when property prices drop
Published Data on Trulia Agent Mobile Check-Ins
- Sunday is the busiest day for check-ins, as agents are touring open homes. Tuesday is the second busiest day, as agents are visiting brokers’ tours to see the new properties on the market
- The highest volume of mobile check-ins happens in Los Angeles, New York, and Chicago
Upgraded Our Google Maps Experience on Android
– Integrated more interactive maps into Trulia’s free Android app for mobile and tablets
– Leveraged the new Google Maps Android API which allows Trulia users to easily navigate 2D or 3D views of crime, school attendance zones, and nearby amenities like restaurants, gas stations, and grocery stores
As we continue to innovate and work closely with our partners, we’re able to stay on the mobile forefront, giving our consumers the best possible experience across all of our mobile products. Many of our mobile users found their dream home on the go, and needed to contact their real estate agent right away. Thanks to Trulia Mobile Ads, agents are able to connect with buyers as they search on their mobile devices.
Cheers to a successful 2012, and here’s to an even better 2013!
* According to Trulia internal Omniture data0 comments