We’ve all been there: you scan your phone throughout the weekend looking for open houses, only to be disappointed when you actually drive through one of the neighborhoods (this part of town doesn’t seem too safe) or notice that the home you’re in doesn’t quite look like the one you saw online or on your mobile app (the bedrooms are so small!). You aren’t alone. It’s a common problem that we at Trulia wanted to help solve. And that’s why we’re excited to announce the redesign of our iPhone and Android apps, just in time for the spring house hunting season.
According to NAR, the real estate information buyers find on their mobile devices is now just as important as visiting an actual open house. With the newly redesigned iPhone and Android apps, house hunters can get some of their Sundays back. Instead of schlepping through a slew of open homes that may or may not actually help with their search, home buyers will now get must-see properties – the best of the best – which means less time driving around in a car and more time working on an offer.
We believe our apps are now so visual and immersive; it’s almost like being at the open house without even leaving your couch. Everything you want and need for your house hunt is in one place:
Trulia has released version 2.0 of its popular, free app for real estate agents on both iOS and Android. The Trulia for Agents App is one of the leading mobile apps built specifically for real estate agents, enabling them to convert more leads and better serve existing clients while they’re on-the-go.
Today’s upgrade features an all-new design that puts leads front and center. The new app includes improved navigation and search capabilities, as well as seamless access to helpful real estate news, coaching and tips from Trulia’s Pro Blog.
Agents everywhere love using the Trulia for Agents app. “I get outstanding leads from Trulia,” said Stacey Feltman of Ebby Halliday Realtors. “Trulia’s mobile app is great because it’s easy to use and it helps me manage leads and stay on top of my business no matter where I am. The entire system is the very best out there.”
As real estate agents know, quick responses to new leads greatly increase the chance of converting them into clients. Recent research proves it, indicating that responding to leads within minutes doubles the chance of conversion1. If agents respond to a lead within 5 minutes, they’re 100 times more likely to make contact with that lead than if responding in an hour2.
That’s why the Trulia for Agents App is designed first and foremost to help agents respond to quickly and manage leads from anywhere on their mobile device. As leads come in, alerts are pushed to the agent’s mobile phone, enabling them to respond immediately and make a connection to a new client. The app lets agents search and prioritize leads by centralizing all Trulia leads into one inbox. Each lead is than organized by conversation, providing context and easier access to a history of communication.
Agents can also easily access a list of personal contacts, browse Trulia’s Agent directory and search listings with Trulia’s advanced neighborhood information and map functionality. Agents can use Trulia for Agents to check-in to listings they tour and display these check-ins on their Trulia profile. It’s a great way for agents to demonstrate familiarity with specific properties and expertise in particular areas, creating opportunities to connect with prospective clients.
It’s amazing to consider how much has changed in the last 20 years in the real estate industry. In the 1990’s most real estate search took place on newspapers and magazines.
An enterprising real estate searcher would use the Sunday paper classifieds, a landline telephone, a marker and a paper map to search for interesting properties and reach out to agents accordingly.
In retrospect it was a painful, time consuming process.
Finding a home today is an entirely different experience. Consumers use Trulia on the web and powerful mobile devices to gain insights not just on homes with color photos and stats but also neighborhoods with crime rates, average commutes, and amenities.
And with this engaged, consumer audience, Trulia also provides an ideal platform for real estate professionals to promote themselves and their listings to connect with new clients.
Technology has fundamentally changed the experience of searching for a home, but finding a real estate professional has remained primarily a referral process, with little insight into the actual expertise of the agent that helped sell your Mom’s home, for example.
The new find an agent directory from Trulia is improving the experience of searching for an agent, just as Trulia helped change the way people search for homes.
The agent directory makes it easy to search for and find the right real estate agent with at-a-glance results and the option to filter searches based on relevant experience, local expertise, sales history, and client recommendations as well as see advice they have provided to other people within the Trulia Community.
For example, if you want to find an agent that both speaks French because your husband doesn’t speak much English, and has experience with single family homes in Palo Alto, you can use the property types, language and ZIP code filters to find the right match.
Find an agent filters are at the top of the page
For real estate professionals, the new directory provides agents with a place to easily connect with a large audience of qualified buyers and sellers who are seeking out the guidance of real estate professionals. Agents can differentiate themselves by showcasing their local expertise, demonstrating the number and location of homes sold and listings.
Even agent interactions on Trulia, such as providing advice to consumers in the Trulia Community are also searchable and view able in the new agent directory. In addition, agents can improve their ranking and visibility in the directory through a number of factors, such as responding quickly to leads and posting more sold homes and listings on Trulia.
When we first launched our iPhone app in September 2008, we were excited to give consumers a new way to find homes to buy or rent while on the go. And throughout the years, we made many updates, incorporated new features, and expanded our mobile suite. We’ve gone from one iPhone app–simply dedicated to finding a home–to six different iOS apps for renters, agents, iPad owners, and two more strictly devoted to our mortgage tools. Today, we’re excited to announce that our original iPhone app has received a major overhaul.
Trulia Real Estate — Homes for Sale & Apartments for Rent was updated with our users in mind. We conducted in-person user research, then studied our other apps to identify the features that consumers engaged with most. From there, we incorporated the best of the best for a more intuitive, user friendly, beautiful iOS app.
The navigation has been completely updated with a Facebook-style menu that includes quick links to popular areas like homes for sale, homes for rent, open houses, my saves, and more.
The new features include:
? Color-coded markers to easily distinguish the newest properties on the market: Black represents new, unviewed homes, while a grey marker denotes that users have already seen a property.
? School and amenity markers—which were previously only visible on property pages—are displayed right on the map results page, giving users more inside scoop upfront. This new feature can be utilized in both satellite and hybrid view.? Updated property pages which allow users to get the inside scoop on median prices and school ratings for any city. You can download the new iPhone app here: http://www.trulia.com/mobile/iphone/. User feedback is so important to us, so please let us know what you think of the app by emailing firstname.lastname@example.org. 0 comments
Today, we are excited to launch our newest product aimed at helping consumers tackle the number one obstacle to buying a home: getting a mortgage.
The Trulia Mortgage Center, simultaneously released online, along with free dedicated iPhone and iPad apps, delivers the inside scoop on financing rates for homebuyers and homeowners. By providing personalized mortgage quotes that are updated in real-time and presented with detailed information about each quote, this new mortgage marketplace aims to help consumers find the best financing deal. Additionally, the Trulia Mortgage Center comes complete with online educational guides to help people understand the real costs of homeownership, the basics of borrowing and what happens after you make an offer.
Trulia Mortgage Center offers:
Trulia’s Free Mortgage Apps For iPhone and iPad offer:
We hope you enjoy the new Mortgage Center online and the dedicated apps. We are just getting started so keep an eye out for additional product enhancements in the future.
Trying to rent a place in San Francisco can be a daunting challenge. Not only does the city offer many different neighborhoods and amenities to consider, but the booming job market is fueling competition for apartments, which is pushing prices up. During the month of June, amongst the largest 25 metro areas in the country, San Francisco experienced the highest year-over-year increase in asking rent prices at 14.7%, making responding to listings quickly more important than ever.
In light of all this, we were excited to announce today, that both J.Wavro Associates and RentSFNow, will syndicate their San Francisco rental listings to Trulia, making a distinctive group of new properties available to Trulia users. This is just one example of the work that Trulia is doing with its partners in the real estate industry to present consumers with great listings around the country.
While the company is busy providing the best rental listings, it’s also been building mobile apps that empower consumers and take the friction out of apartment hunting. With Trulia’s mobile apps, consumers can personalize their search with specific apartment criteria and then receive notifications as soon as corresponding properties become available. In addition, listings are color-coded to show what that person has viewed previously, what they haven’t seen and perhaps most importantly, the most recent listings, to help them find and act upon rentals quickly.
Expect to see more activity from us, as we work to provide great rental listings and powerful tools for finding the right place to live.0 comments
Over the past two years, we’ve watched a new audience of consumers emerge who are passionate about using Trulia’s top-rated mobile apps find their next home. These buyers are deeply involved in the home search process, using their mobile phones to browse listings as they drive through neighborhoods and visit open homes. Most interestingly, these on-the-go buyers often request the help of a real estate agent—our research has found that consumers on Trulia’s mobile apps are 60% more likely to contact an agent during their home search.*
Today, Trulia is proud to announce Trulia Mobile Ads, the first mobile advertising platform designed specifically to help real estate agents connect with these transaction-ready mobile consumers. Trulia Mobile Ads allow agents to purchase a share of display advertising space and generate phone leads from consumers who are using Trulia’s iPhone and Android apps, as well as Trulia’s mobile website. Top agents using these prominent mobile ad placements are already discovering that phone leads from mobile buyers are just one touch away.
In every ZIP code, agents may purchase up to five Mobile Ads spots that include a banner ad on the map page, a personalized full screen ad with lead form and the guaranteed top spot in Trulia’s mobile lead generator. With Trulia Mobile Ads, it takes only one tap for buyers to directly call an agent from a banner or full screen ad.
Trulia Mobile Ads subscriptions include:
Trulia Mobile Ads are sold on a first come, first serve basis and are currently available only to existing Trulia Local Ads and Trulia Pro customers. Agents may reserve their Mobile Ads advertising space by calling 1-888-553-8864
*Trulia internal Omniture data0 comments
Today we’re excited to announce a brand new app to add to our mobile suite – Trulia Rentals for iPhone! It’s no secret that renters are facing a tough and competitive rental market, and Trulia is ready to help in the quest to find the very best rental on the market.
Trulia Rentals for iPhone does more than just let you search an area for existing rentals – we watch for new properties so you can get the scoop on the best places before anyone else. When you’re searching for your new rental, you’re on-the-go and you’re working on a tight timeframe. That’s why our app organizes listings by which ones are newest. And we’ll make sure to keep you updated on the hottest rental listings in your area via notifications, because we know it’s hard to find a place to live in a short period of time too.
As you’re looking for a new rental, we make it easy to save and come back to your searches. Just save your criteria, give it a name, and get notifications for any new listings that match your saved search.
We’re excited to add Trulia Rentals for iPhone to our roster of mobile apps. Stay tuned for more mobile innovations from Trulia coming soon. We always appreciate your feedback at iPhone_for_Rent@trulia.com.1 comment