Trulia Real Estate Blog

articles about “Events

Market Leader Open Platform Now Accepts Leads From More Than 8 National Sources

This summer, Market Leader announced major additions to the company’s Smart Lead Technology including the ability to accept leads from Trulia, Zillow,,, and, as well as from major franchise websites. Now, the company is further expanding its Site Stream feature, making leads available from 2 additional sources, including RealtyNow and Active Rain, expanding the utility of Market Leader’s open platform.

In addition, Trulia and Market Leader have been working together to provide additional value to real estate professionals using the combined company’s products. Beginning this week, leads from either the Trulia Local Ads product or Trulia Mobile Ads product, will be captured in Market Leader’s leading customer relationship management (CRM) software with even more data, automatically triggering real-time alerts for the agent.

Market Leader Professional and Business Suite feature Smart Lead Technology, which is designed to help agents generate, engage and manage all of their leads. Site Stream is just one part of Smart Lead Technology, and its enhancements are making it easier for agents to receive all of their Trulia leads in the Market Leader CRM, enabling agents to quickly and intelligently engage and convert more of them into clients.

“It’s easy to increase productivity and income with one system that engages thousands of local leads at once” said Andrew Johnson, REALTOR® from Touchstone Realty in Martinsburg, West Virginia.

With Market Leader, agents have access to sophisticated follow-up tools to manage engagement with leads while they establish a relationship. For example, agents can share relevant content with prospective clients, such as custom listing alerts, based on their unique home search criteria, and send them polished email and print campaigns.

Look for the combined Trulia and Market Leader team in booth 719 in the South Hall at Moscone Center for the REALTORS® Conference and Expo, in San Francisco from November 8- 11. Visitors will have a chance to meet the Altman Brothers and also learn how Trulia and Market Leader branded products and services complement each other.

Agents interested in more information, please contact your Trulia and Market Leader sales teams.


Trulia Partners with OpenCoSF in the City By The Bay

Earlier today, Trulia opened its home to the local community as part of the OpenCo San Francisco initiative. Danielle Farnedi, Trulia’s Vice President of Engineering, presented an overview of Trulia and its history in San Francisco. Danielle also shared the narrative of Trulia’s culture of product innovation in context of the rapidly changing real estate industry, and the company’s efforts to deliver the inside scoop to consumers.

Trulia is one of many San Francsico-based companies that is active in the local tech community, benefiting from the unique collection of social, creative and technical talent that the region offers, while also working to give back to the community in the process. The company was founded in San Francisco in 2005 and since being headquartered in neighborhoods such as the Mission District and Potrero Hill, today the company calls the vibrant South of Market neighborhood home.

Finding a place to live can be challenging and stressful – it’s the problem that the company was created to solve. In the 1990’s searching for a home was primarily an offline experience, where consumers searched in newspapers and apartment guides enduring a relatively grueling process. As the Internet grew, listings became available online in the early 2000′s. Today, Trulia provides more than just listings and information, delivering real insights for consumers who are trying to find the right place to live.

So what does “insight” mean in this case? It’s bringing data and neighborhoods to life for consumers in a simple, visual format. For example, Trulia commute maps make it easy to determine what areas have convenient access to work. Trulia users can view school district rankings and crime heat maps that highlight safe neighborhoods.

As Danielle mentioned in the presentation, when looking at properties people ask themselves, “How much time will I spend in the car going to work and will my children be safe on their way to and from a quality school?” These are the  important questions that that Trulia helps answer.

Trulia was happy to participate in the inaugural OpenCoSF initiative and looks forward to the growth of the program and further engagement with the San Francisco tech community.


Trulia Welcomes Our Lucky Contest Winner Into A Life of Luxury!

Cristin Zweig, PR Manager
October 2, 2012

A few months ago, we ran a fun contest on Facebook to give away a weekend in the epicenter of luxury – Los Angeles, California! The winner would get a weekend stay in a mansion in Beverly Hills, chauffeured day trip around the glammest parts of LA with Michael Corbett and $500 to spend on whatever their hearts desired. Our winner was Trulia super fan Christin M. from Nashville, North Carolina. No, not Nashville, Tennessee – the OTHER Nashville, an hour from the beautiful North Carolina coast.

Christin and her mom Brenda arrived in LA and set out to explore all that the city had to offer. Hollywood, Beverly Hills and the beach – they saw it all! Together with Trulia PR manager Cristin Zweig and Trulia’s real estate expert Michael Corbett, Christin and Brenda got a sneak peek into luxurious living in Los Angeles on three amazing home tours.

Below, you’ll find an overview of the day and just a taste of the amazing photos. To see everything, view the Facebook album. While you’re at it, “Like” Trulia on Facebook!

A Day of Luxury in Los Angeles!

The first stop was “The House of Rock” in Santa Monica. Formerly the longtime home of the late screen legend Katherine Grayson, the home was purchased and transformed by well-known designer Elaine Culotti, and has become a showcase home with musical influences and incredible designer touches. For the next few months, the home will be a show-stopping venue for some select charity functions. It is set to hit the market later this year.

The home’s exterior. Image courtesy of The House of Rock

Brenda, Michael and Christin outside The House of Rock in Santa Monica

For Christin, Brenda, Michael and Cristin, this home hit a perfect note!

Our next stop was Bel Air, where we met with Eduardo Umanksy of The Agency. He’s as charming and smart as they come in the real estate industry, and he showed us around 655 Sarbonne Road. Listed for $16.495M, the magical Mediterranean estate appears to be worth every penny!

The home’s exterior, as seen from the outdoor living area and expansive backyard

Brenda, Michael and Christin smile for the camera alongside the stunning pool

See more images and information about this home on Trulia!

Our last stop for the day was up in the “Bird Streets” of the Hollywood Hills. Perched high atop Nightingale Drive, this amazing, brand new listing is on the market for $16M with the Gary Gold of Hilton & Hyland. Gary welcomed us into this incredible home, which boasts some of the very best views in all of Los Angeles.

An infinity pool and indoor/outdoor living make this property second-to-none

Check out those views!

When it was finally time to say farewell, Christin said, “My mom and I had such a blast! It was amazing, best day ever! I’m pretty sure we’ll still be laughing and talking about that day weeks or months from now. We couldn’t of asked for a better time than we had.”

At the end of the amazing day, we said goodbye to our lucky winners!

At Trulia, we always strive to give our users the inside scoop on real estate. Taking you inside the homes of the rich and famous is just one more way we do that. Keep up with Trulia on Facebook for a chance to win our next spectacular giveaway!

If you didn’t get enough of the images from this great weekend, view the Facebook album.


Data Visualization Workshop for Journalists (Part 2)

On Monday, Trulia hosted the second session of our two-day Data Visualization Workshop for Journalists in our San Francisco office — an event that we co-hosted with Fast Company’s Co.Design, O’Reilly Media and Hacks/Hackers to support the White House’s Safety Data Initiative. Fast Company hosted the NYC workshop that same day, a few hours earlier.

The focus of this week’s session was on data visualization tools to help journalists tell stories with data — TileMill, Adobe Illustrator and Google Refine. Introducing and demoing each tool were Nathaniel Kelso, Design Technologist at Stamen Design and Chief Cartographer at, Joe Golike, Design Technologist at Trulia, and Kai Chang, Visualization Engineer at Boundary and organizer of the Bay Area D3 User Group.

Here are the clips on each of their presentations:

Nathaniel Kelso on TileMill

Joe Golike on Adobe Illustrator

Kai Chang on Google Refine


Data Visualization Workshop for Journalists (Part 1)

Last night, Trulia hosted the first session of a two-day Data Visualization Workshop for Journalists in our San Francisco office — an event that we co-hosted with Fast Company’s Co.Design, O’Reilly Media and Hacks/Hackers to support the White House’s Safety Data Initiative. Fast Company hosted the NYC workshop that same day, a few hours earlier.

We were thrilled and honored to have Jo Strang, Co-lead of the Safety Data Initiative join us and tell us more about this historical effort to make government safety data on transportation, crime and consumer products much more accessible and usable. Here’s a pic of Jo during her talk.

The rest of the session was lead by our very own Sha Hwang, Design Technologist at Trulia, who discussed different ways to tell investigate and tell stories using data visualizations. To watch the whole workshop, check out the recording we’ve uploaded to YouTube.

The next workshop will be held next Monday, September 10. We’ll plan to tape and post the whole session afterwards.