This summer, Market Leader announced major additions to the company’s Smart Lead Technology including the ability to accept leads from Trulia, Zillow, HouseValues.com, RealEstate.com, JustListed.com and Realtor.com, as well as from major franchise websites. Now, the company is further expanding its Site Stream feature, making leads available from 2 additional sources, including RealtyNow and Active Rain, expanding the utility of Market Leader’s open platform.

In addition, Trulia and Market Leader have been working together to provide additional value to real estate professionals using the combined company’s products. Beginning this week, leads from either the Trulia Local Ads product or Trulia Mobile Ads product, will be captured in Market Leader’s leading customer relationship management (CRM) software with even more data, automatically triggering real-time alerts for the agent.

Market Leader Professional and Business Suite feature Smart Lead Technology, which is designed to help agents generate, engage and manage all of their leads. Site Stream is just one part of Smart Lead Technology, and its enhancements are making it easier for agents to receive all of their Trulia leads in the Market Leader CRM, enabling agents to quickly and intelligently engage and convert more of them into clients.

“It’s easy to increase productivity and income with one system that engages thousands of local leads at once” said Andrew Johnson, REALTOR® from Touchstone Realty in Martinsburg, West Virginia.

With Market Leader, agents have access to sophisticated follow-up tools to manage engagement with leads while they establish a relationship. For example, agents can share relevant content with prospective clients, such as custom listing alerts, based on their unique home search criteria, and send them polished email and print campaigns.

Look for the combined Trulia and Market Leader team in booth 719 in the South Hall at Moscone Center for the REALTORS® Conference and Expo, in San Francisco from November 8- 11. Visitors will have a chance to meet the Altman Brothers and also learn how Trulia and Market Leader branded products and services complement each other.

Agents interested in more information, please contact your Trulia and Market Leader sales teams.