Today is a very exciting day for Trulia as we welcome Market Leader into the family. Technology is rapidly transforming the real estate industry and we believe that Trulia’s vibrant marketplace combined with Market Leader’s comprehensive suite of technology and marketing solutions is the real estate industry’s leading platform. We can deliver even more value to our customers and partners and help them utilize technology to be more successful.

Together, we will help brokerages and franchisors harness the power of technology to reach consumers and enhance the productivity of their agents by offering them the most comprehensive end-to-end solution via the web and mobile devices.

Benefits for Franchisors and Brokerages:

  • Today, Market Leader and Trulia each have deep partnerships with hundreds of real estate brokerages and franchisors.  Market Leader’s SaaS solution allows franchisors and brokerages to provide leading-edge productivity and daily workflow tools to their agents, while Trulia’s broker and franchisor partnerships help agents close more business by promoting their listings and generating leads from Trulia’s transaction-ready consumer audience.

Benefits for Real Estate Agents:

  • Real estate agents will now benefit from the industry’s first end-to-end solution.  As the Trulia and Market Leader products integrate over time, customers will combine unmatched data with leading edge tools to better serve buyers and sellers. Agents who use the combined platform will see every lead become more valuable, realize greater visibility into their clients and gain more opportunities to sell homes.

Benefits for Consumers:

  • Home buyers and sellers will benefit from improved responsiveness and better service from the agents with whom they work.  Trulia anticipates that increased agent responsiveness will result in more consumer delight on Trulia’s web and mobile properties.

Trulia will operate Market Leader as a wholly owned subsidiary of the company and the combined company will trade on the New York Stock Exchange under the stock ticker TRLA.

To learn more about Market Leader’s comprehensive market and technology platform, please visit www.marketleader.com.

For information about Trulia’s marketing solutions please see www.trulia.com/business/.

Thank you, as always, for your support.