The housing recovery is well underway in the U.S. In December, the Commerce Department announced new home sales were up 15.3% year-over-year, while housing construction starts were up almost 21.6% year-over-year. And just yesterday, the FHFA released some additional good news: for the 12 months ending in November, U.S. home prices increased a total of 5.6 %. All of this is a positive sign for the ongoing housing recovery, and it will eventually have a ripple effect throughout much of the economy.
At Trulia, momentum has been strong as the macroeconomic environment continues to improve. Homebuilders are finding opportunities to grow their businesses by reaching Trulia’s large, transaction-ready audience of approximately 25 million unique visitors per month. And during 2012, more than 40 new national and regional homebuilders joined Trulia’s marketing services platform as a result. Additionally, each of the top 10 U.S. homebuilders increased its advertising spend on Trulia during the same time period.
Targeted ads from Trendmaker Homes on a search results page
Targeted ads from Trendmaker Homes on a property display page
Trulia was in New York last week and shared an update on its business and touched on the changing real estate market on popular programs such as CNBC “Squawk on the Street” and “Countdown to the Closing Bell” on Fox Business.