Each year has a critical place in Trulia’s history, and 2012 is no exception. But since Trulia began giving consumers the inside scoop on real estate in September of 2005, it’s hard to argue there was ever a bigger year for the company in terms of milestones, growth, and product innovation.
Trulia became a publicly traded company on the New York Stock Exchange listed as TRLA on September 20, 2012, at 9:38 a.m. EST. The day was the culmination of years of passionate work and dedication from everyone in the company, but it also served as the beginning of a new chapter for Trulia. Our mission of helping people find the right place to live continues to be the primary focus as our technology, audience, and brand grow. Below is an overview of other highlights from 2012.
The year of mobile at Trulia: As real estate becomes an increasingly mobile business, Trulia established itself as a leader in mobile products during 2012. In the last 12 months alone, Trulia expanded from 7 to 14 mobile apps across multiple platforms including iOS, Android, Kindle Fire, and Windows 8 for desktop and tablets. Additionally, the company created valuable partnerships and was honored to have apps featured by Apple, Google, Microsoft, and Amazon for major product announcements. For a look at what we launched this year, check out our blog post here.
First Mobile Advertising Platform for Agents: To reach a rapidly growing group of mobile users, Trulia launched Trulia Mobile Ads, the first mobile advertising platform designed specifically to help real estate agents connect with transaction-ready mobile consumers, while they’re on the go.
Trulia Mobile Check-ins: The Trulia for Agents mobile app allows real estate professionals to demonstrate local expertise by checking in to properties they visit and sharing listings they’ve seen on their Trulia profile.
Trulia Commute Maps: With the launch of commute maps, Trulia makes it possible to visualize driving and public transit times. Adding to Trulia’s existing school and crime maps – which offer the inside scoop on neighborhoods via school district and crime data – commute maps give Trulia users a better understanding of travel times to work or anywhere important, via car or public transit with a simple, visual format.
Trulia Makes a Big Move in the Rentals Space: Trulia and PRIMEDIA, which owns the popular Apartment Guide, entered into a significant new agreement making Apartment Guide’s collection of information and listings the exclusive multi-family apartment inventory on Trulia. The partnership also creates the Trulia-PRIMEDIA Network, allowing advertisers to reach more than 32 million unique monthly visitors across Web and mobile platforms
Largest database of real estate User Generated Content (UGC) on the Web: Trulia’s database of UGC is growing at a rapid rate. In the third quarter of 2012, the company added 842,000 new pieces of UGC, bringing the total to six million cumulative contributions—an astounding one new piece of UGC every 10 seconds. To provide some context for the speed of our recent growth, when Trulia first started the UGC database in 2007, it took more than two years to accumulate the number of pieces of content generated in Q3 of 2012 alone.
Accomplishing Great Things
SF Business Times’ 40 under 40 List: Trulia CEO, Pete Flint, was named to the 40 under 40 list in the San Francisco Business Times. As the company continues to grow, Pete’s leadership style and commitment to employees, customers, and investors continues to be recognized.
Trulia Named a Top Work Place in Denver: Trulia was named one of the top places to work in Denver, by The Denver Post.
Trulia Named One of SF Bay Area’s Best Places to Work: Trulia was named one of the Bay Area’s 2012 Best Places to Work by the San Francisco and Silicon Valley Business Times.
Paul Levine and Sha Hwang Speak at White House: Trulia’s COO, Paul Levine, spoke at the White House “Safety Datapalooza,” sharing how Trulia provides the inside scoop on what it’s like to live in cities and neighborhoods across the country, leveraging open government data. Sha, a Design Technologist at Trulia, recapped the Data Visualization Workshop for Journalists and spoke about the fields of data visualization and data journalism.
Fast Company’s Innovation By Design Awards: Trulia Local was honored as a finalist in the Fast Company 2012 Innovation Awards By Design for the Interactive Design category, alongside companies like Microsoft and Ford. The nomination garnered a write up in Fast Company and an invitation to the prestigious awards event in New York.
All of us here at Trulia are looking forward to the new year and will be sure to keep you posted along the way!