Trulia and PRIMEDIA, which owns the popular Apartment Guide, have entered into a significant new agreement that accelerates Trulia’s ongoing moves into the rental category. Since launching Trulia rentals in 2010, the company has focused on this important segment, growing both listings and audience. In the last year alone, monthly rentals visits have increased 130%.
Today’s deal is significant for renters that are visiting Trulia properties. PRIMEDIA is a leader in premium, multi-family inventory, and this deal will make 20,000 apartment communities – approximately 5 million units – newly available to Trulia users.
At the same time, property managers are gaining access to Trulia’s large consumer audience, and will be able to reach approximately 32 million unique visitors with the newly formed Trulia-PRIMEDIA Network.
Trulia has already built top rated rental apps on both Android and iOS. The popular apps feature renter-specific features, such as push notifications and have been downloaded 1 million times in the last year. The new listings are available on the Web and through Trulia’s rental apps today.