Earlier today, Trulia opened its home to the local community as part of the OpenCo San Francisco initiative. Danielle Farnedi, Trulia’s Vice President of Engineering, presented an overview of Trulia and its history in San Francisco. Danielle also shared the narrative of Trulia’s culture of product innovation in context of the rapidly changing real estate industry, and the company’s efforts to deliver the inside scoop to consumers.

Trulia is one of many San Francsico-based companies that is active in the local tech community, benefiting from the unique collection of social, creative and technical talent that the region offers, while also working to give back to the community in the process. The company was founded in San Francisco in 2005 and since being headquartered in neighborhoods such as the Mission District and Potrero Hill, today the company calls the vibrant South of Market neighborhood home.

Finding a place to live can be challenging and stressful – it’s the problem that the company was created to solve. In the 1990’s searching for a home was primarily an offline experience, where consumers searched in newspapers and apartment guides enduring a relatively grueling process. As the Internet grew, listings became available online in the early 2000’s. Today, Trulia provides more than just listings and information, delivering real insights for consumers who are trying to find the right place to live.

So what does “insight” mean in this case? It’s bringing data and neighborhoods to life for consumers in a simple, visual format. For example, Trulia commute maps make it easy to determine what areas have convenient access to work. Trulia users can view school district rankings and crime heat maps that highlight safe neighborhoods.

As Danielle mentioned in the presentation, when looking at properties people ask themselves, “How much time will I spend in the car going to work and will my children be safe on their way to and from a quality school?” These are the  important questions that that Trulia helps answer.

Trulia was happy to participate in the inaugural OpenCoSF initiative and looks forward to the growth of the program and further engagement with the San Francisco tech community.