One of the most common complaints we hear from consumers about searching for homes online is that many online property listings have the wrong price or status.  Today we are excited to announce Trulia Direct Reference, a quality assurance system which allows local Multiple Listing Services (MLS) and agents to find out and correct inaccurate data within their markets to ultimately enable the best possible consumer experience for everyone’s benefit.  We have been testing Trulia Direct Reference for a while with some of the country’s leading MLSes and after some very promising results, are ready to open it up for the larger MLS community.

Trulia has been recognized as the #1 quality lead provider two years in a row according to an independent study conducted by ListHub. Trulia Direct Reference adds another layer of quality for online consumers through higher accuracy listing data on Trulia and on the industry as a whole. This was a concept born out of our innovative MLS Advisory Board, which is made up of several of the most influential MLS CEOs in the industry.

How does Trulia Direct Reference work?

Regardless of whether an MLS is syndicating for sale listing data to Trulia, the MLS provides a reference file that shows the status, price and other details on all properties listed in its area.  Trulia then tries to match this data against the listings data syndicated from various sources, including real estate agents, brokers, franchisors and other third party syndicators. We then compare elements, such as price, agent, brokerage and current status.  If there are discrepancies as compared to the MLS system of record, we’ll notify the agent and/or the MLS of the errant data sources to help clean up the data that is out there.  We will also present the correct data from the MLS on Trulia.com.

How will this help the Industry?

As a real estate industry leader, Trulia believes this is a positive and necessary action to boost data integrity across the internet for agents and consumers.  We will all benefit from this, and many of the country’s most respected MLSs – including Chicago’s MRED, Ohio’s NORMLS and many others – are already using Trulia Direct in their respective markets.

How does my MLS join and what does it cost?

Trulia Direct Reference is 100% free of charge to participating MLSs, who can join on a first come first serve basis.  To learn more about joining please contact mark (at) Trulia (dot)com or give me a call.