|Three ways to find value homes|
|When the housing market gets tough, sellers get tougher. For home buyers, this can also mean some compelling incentives to purchase.Listings on Trulia have offered everything from a purchase credit to including a ‘Princess Bride’ with the home. So how can you make sure that your home stays competitive among growing foreclosures and a tough credit market? And, what’s the best way to find value homes with these great incentives?Here are three ways to make sure you’re targeting the right price.|
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“Anyone have great ideas for free or inexpensive marketing? We use Craigslist a lot, giving Trulia a run and use Constant Contact for cheap email blasts, looking for any other ideas to help market in today’s challenging times.”
Our Trulia Community has some great ideas!
Chris Montague, a real estate agent from Rancho Cucamonga, CA:
I use a website called SharperAgent.com. Its not free but a small fee of $29.95/Month and you get TONS of marketing material. Plus you get a free 30 day trial to see if it’ll work for you and your business. They have TONS of templates on flyers, postcards, newsletters, prospecting, thank you cards etc… and you can print any of them straight from the website. OR upload your email contact list into SharperAgent and start sending out email blasts to your entire sphere of influence.
Diana Giardina, a real estate pro from Mercer, WI, is new to Trulia Voices and posted her first answer in response to a colleague’s request for help:
We use http://agent.point2.com/ They usually offer the first 6 months free. They have many templates, color and graphic to chose from. When listings get entered they get syndicated to over 26 search engines. Really easy website to use. After first 6 months then the website is only 99.95 a year. Plus you can get a domain for 12.95 a year. Check it out. My website is http://www.dianagiardina.com
Susie Shately, a real estate agent from the Lone Star State:
There are a lot of free advertising sites. Some examples other than Craigslist and Trulia are: Postlets, Realbird, SawItOnline, fFyinside, Google, Oodle, Propbot, Spotmixer, ShowingFeedback, Realivent, OpenHouse. All of these are dot coms. Try them. You might like them.
The Appraiser Lady from Atlanta:
http://agent.point2.com/ – actually has a free website, (I’ve had for over six months) You can add listings to it also. (It also syndicates listings to other websites.)
http://www.alamode.com- has a free agent website (free domain name for a year) —Type in Anita Hale and See what top ranking I get on Google for FREE!! — this the best free website I have, check it out when you google me. It also has a place where people can look up foreclosure listings and they have to input their contact information.
http://smallbusiness.officelive.com/?xid=c2logo–free website with domain name ( I think it’s free)
http://www.nationalrelocation.com/real-estate/Georgia/Atlant… I get alot of leads from here ( you just have to put a link on your website back too them)
http://www.oodle.com/housing/sale/ — filters to myspace classifieds and other sites
One other thing. If you are registered to sell HUD homes you can list those on your website or make flyers as long as you follow their advertising guidelines. ( please note**you cannot put a sign up at the actually house)
You may not actually want to sell these homes, but they will definitely get you leads.
Hope this helps!!!
Kevin Polite, a real estate professional from Atlanta:
icontact.com is another website for customer relationship management. You can use a DRIP campaign for as little as $9.99/mo. It’s not real estate specific, but you should be able to find plenty of templates to use especially for e-mail marketing. I’m sure you know it’s easier to get new customer from your old customers then to get complete new ones. I became a Realtor when I never heard back from the real estate agent (note the difference) and was ready to buy my second. E-mail marketing is the most inexpensive way to advertise, however, keep in mind you must make sure when you market to NOT overload them e-mails and that you only do so at the most 1 per month, maybe just quarterly.
Beth Ann Mott, a real estate professional in Denver:
If you are a REALTOR, you have access to a great FREE marketing benefit through NAR and Lowe’s. You can send out an enewsletter or seller or buyer cards. You can brand them with your information and Lowe’s will send them out at no cost to you and they include a 10% off coupon to Lowe’s. This is a great way to touch your sphere or new prospects and reel them in as clients. All it takes is your time in inputing their information. Good Luck!
Randall, You are already on the right track …. taking advantage of a suite of Web 2.0 tools right here at Trulia! A link to your blog post about staging a home appeared recently on Trulia’s “Surviving the Housing Crisis” page under Featured Tips – Buying and Selling.
I have some other favorite FREE tools:
Albeit over a week late, we finally had a chance to draw our Trulia 2008 NAR iPhone winner.
Congrats to our new Trulia Pro, Linda Craft from Linda Craft and Team Realtors® from Raleigh, North Carolina for winning! Thanks to all our other new Trulia Pro’s who we had a chance to meet and get to know better at NAR.
If you ever need hockey tickets to a Carolina Hurricanes hockey game, you can always register to win them on Linda’s site.2 comments
Two weeks ago, Trulia attended the NAR 2008 Realtors’ Conference and Expo in Orlando, Florida. We had an amazing experience meeting hundreds of real estate agents, executives and vendors from around the nation. Thanks so much to all of you for sharing your ideas, thoughts and Trulia experiences with us. We’ll continue doing our very best to improve and enhance your experience on Trulia.
Check out some of the Sights and Sounds of our NAR experience:1 comment
While at NAR in Orlando, Trulia partner, Threewide Corporation shared with us some exciting data about our traffic – data that’s just too good to keep to ourselves.
Threewide’s ListHub, the most widely adopted network for listing distribution, works in concert with MLSs, various franchises and brokerages, and core real estate technologies to bring real estate companies a single dashboard for controlling their online marketing strategy. Analyzing the traffic that’s sent to clients from their syndication feeds, Threewide found some interesting results. Here are some highlights:
These statistics show that Trulia delivers the most leads, and in these challenging times we all know how important that is! AND, considering that some of the 600K listings sent to Trulia were already being displayed from other broker listing sources and thus not actively displayed on the site to prevent showing duplicate listings, the actual percentage of leads sent from Trulia to Threewide’s clients is even better than the original report shows. But there will be even more data about this in weeks to come.
If you have any questions or would like additional information feel free to contact us!
* A lead occurs when a consumer submits their contact information to the listing broker or agent via the broker/MLS designated landing page
** Redirect occurs when consumer clicks from channel site (e.g. Trulia) to broker/MLS designated landing page.
Realtor Mark Chesnick of Evans, GA, wrote his debut blog entry on Trulia blogs this week. Within hours the full text of his article appeared on U.S. News and World Report’s blog The Home Front. It also appeared prominently on Trulia’s Surviving the Housing Crisis page.
When we tell real estate professionals that they can establish themselves as local experts, we’re not kidding!
Are you blogging on Trulia? Are you answering consumer questions on Trulia Voices? It’s a great place to get started … engage … and make a name in your local market as the “go to” real estate professional.