Trulia Real Estate Blog

Trulia to Launch New Real Estate App for Android Wear, Bringing the Future of Home Search Closer

Kira Wampler, CMO
June 25, 2014

Trulia has been laser-focused on delivering the real estate industry’s simplest, most helpful mobile products. And today, we’re excited to announce that we’ll be launching a new mobile real estate app for Android Wear once it’s available in the coming weeks. Earlier today, Trulia’s app was highlighted at Google I/O 2014, the annual developer conference featuring highly technical, in-depth sessions, and showcasing the latest from Google’s product teams and partners.

At Trulia, we are defining the future of home search by leveraging the latest technologies to deliver a simpler and more enjoyable experience for home seekers. With more than 19.0 million monthly unique mobile visitors on Trulia already as of March of this year, the number of people who search for homes on their mobile devices will only continue to grow. We have no doubt that as wearable tech becomes more prevalent, these devices will become key house hunting tools given how important location and context is in the search for a home.

Key Details of Trulia’s Android Wear App:

  • With a direct connection to Trulia’s app for Android, Nearby Home Alerts are fed directly to the wearable display – giving home seekers the first look at new homes that come on the market near them.

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  • From their wrist, users can swipe through photos and key home details about a property.

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  • With one touch, they can save the property for later access from their desktop, tablet or smartphone, or contact an agent to schedule a viewing.

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  • The app will be available for free on Google Play in the coming weeks.

Earlier this year, Trulia released two major upgrades to Trulia’s top-rated real estate app for the iPhone and Android phones earlier this year.  In February, Trulia redesigned its app to make it as immersive and visual as being at an open house, including full-bleed property images, easy-to-navigate photo galleries, and beautiful heat maps to visualize important neighborhood details such as crime, schools, and home prices. In May, Trulia launched Nearby Home Alerts, a one-of-a-kind feature that instantly alerts buyers and renters to new homes for sale. Every time a user is within a certain radius of a new home that’s been listed in the last 24 hours, this fully customizable push alert sends them all the details.

This announcement also follows the release of Trulia’s real estate app for Amazon Fire phone last week and the development of a Trulia app for Google Glass in 2013. With Trulia’s Fire app, home seekers can instantly search for homes, and get the full picture of a home and neighborhood with hi-res property photo galleries and detailed heatmaps with essential info like crime and school ratings.

To learn more about Trulia’s current suite of mobile apps, visit www.trulia.com/mobile

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Updating Our Privacy Policy and Terms of Use

Today, we’ve updated our privacy policy and terms of use to harmonize them across the Trulia family of companies. We encourage you to review them. Thanks!

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Don’t Miss Out On Your Perfect Home or Apartment

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In today’s competitive real estate market it’s crucial to be the first to know about new homes and apartments as soon as they come on the market. That’s why Trulia is now providing instant alerts of newly listed homes near your current location.

The nearby home alerts feature is available on both the iPhone and Android versions of the Trulia app, and will alert you of any new homes — either rentals or homes for sale, the choice is yours—listed in the last 24 hours. Because it is the only real estate app to offer this kind of functionality, it truly can help you stay ahead of the game.

With fully customizable settings, you can control your search radius, price range, and how often you want to be alerted. So whether you want to search within walking distance of work, or a few minutes drive from school, Trulia will keep you up to date and get you one step closer to finding your perfect place.

Search Filters

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Trulia Announces the $50k Home Giveaway

We know that coming up with a down payment is a big obstacle when it comes to getting your dream home. That’s why we are excited to announce our new contest where one lucky person can win $50,000 to use toward a down payment to their dream home – or any other home expense they choose. Now, getting “the one” is closer than you think! The contest opens today and runs through July 1, 2014 so you need to act fast.

It’s easy to enter. Just go to win.trulia.com and provide your first and last name along with your email address. If you want to enter more than once – you are in luck because we are giving you bonus entries. Just download our free, top-rated mobile apps and instantly find homes near you.

Spread the word and tell your friends! It’s easy to share the contest through our Facebook page or Twitter.

What are you waiting for? Enter now to get that dream home!

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Our “Moment of Trulia”

Today we are launching our first National Marketing Campaign, “Moment of Trulia” and we couldn’t be more excited. The $45M multi-media campaign will run across TV, radio, online, outdoor and mobile with the goal of engaging serious home buyers and sellers and getting them to download the Trulia app.

So what is a Moment of Trulia? A Moment of Trulia is that moment when Trulia helps you answer any one of the millions of questions that come up when you are trying to buy a house. By being your ally, Trulia turns confusion to clarity and helps smooth out the bumps in the home buying road.

The campaign kicks off with the TV ad “Look“, showing one couple’s journey to find a home – the highs and lows – and how Trulia creates clarity every step of the way. Each moment of clarity is a “Moment of Trulia” for the couple.

When we were making the TV ads we really wanted to take an authentic, documentary style approach, demonstrating that we know what its really like to buy a home – it’s a roller coaster. By demonstrating our understanding and showing how Trulia helps, we believe that we will not only drive downloads, but also build a trusted brand. The ad feels like you are overhearing the couple’s conversation, observing their process – we worked with the director, Randy Krallman, to maintain that feeling through the filming of the ads as well as the editing process.

In addition to TV, we will also be launching an online radio ad and web and mobile advertising, all with the goal of driving mobile downloads.

The campaign is the culmination of many months of hardwork by the Trulia team and our partner agencies, FCB San Francisco and Initiative Media and I want to thank each and everyone for being part of this Moment of Trulia.

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Newly Constructed Homes Now Easier To View on Trulia

Just in time for spring selling season, today Trulia launched redesigned search results pages and property display pages that provide a richer experience for consumers interested in newly constructed homes. As the housing market continues its long, gradual recovery, new home construction has been lagging, along with new household formation, while other areas such as home prices have been picking up.

However there are some encouraging signs for the home building sector, including some new data from the Commerce Department that indicates new home sales rose 9.6% in January to a seasonally adjusted annual rate of 468,000 homes.

While the sector begins to pick up momentum, Trulia has been investing in building a better experience for home buyers looking for new construction, which provides new opportunities for Trulia’s home builder marketing partners to connect with Trulia’s valuable audience.

The new tools allow consumers to search new homes better with new home communities clearly identifiable and presented in a way that matches how consumers look for new homes.

New search results page

New search results page

Once people click through to the new property display pages, community amenities and home design choices are easy to see and organized in one place, along with a complete overview of that particular new construction community.

Top of the page, with each home design viewable via scrolling the main image

Top of the page, with each home design viewable via scrolling the main image

 

A particularly useful new feature, allows home buyers to see all the different home designs available in a given community. This often includes some models that have been completed and others that are scheduled for construction. Trulia provides rich computer images to help illustrate these homes.

Multiple home models in the same community viewable on one page

Multiple home models in the same community viewable on one page

Home buyers interested in learning more about specific communities by speaking with a professional can easily contact the home builders by clicking on the clearly identifiable orange button and lead form located on the top right hand side of the page.

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Get Some Of Your Sunday Back: Our Redesigned Apps Make it Easier Than Ever to Identify the Must-See Open Houses

We’ve all been there: you scan your phone throughout the weekend looking for open houses, only to be disappointed when you actually drive through one of the neighborhoods (this part of town doesn’t seem too safe) or notice that the home you’re in doesn’t quite look like the one you saw online or on your mobile app (the bedrooms are so small!). You aren’t alone. It’s a common problem that we at Trulia wanted to help solve. And that’s why we’re excited to announce the redesign of our iPhone and Android apps, just in time for the spring house hunting season.

According to NAR, the real estate information buyers find on their mobile devices is now just as important as visiting an actual open house. With the newly redesigned iPhone and Android apps, house hunters can get some of their Sundays back. Instead of schlepping through a slew of open homes that may or may not actually help with their search, home buyers will now get must-see properties – the best of the best – which means less time driving around in a car and more time working on an offer.

We believe our apps are now so visual and immersive; it’s almost like being at the open house without even leaving your couch. Everything you want and need for your house hunt is in one place:

  • With this mobile makeover, house hunters will get a comprehensive view of what a home and neighborhood are like with large, beautiful pictures and easy-to-navigate photo galleries.
The newly redesigned iPhone and Android app showing the full bleed images

The newly redesigned iPhone and Android app showing the full bleed images

  • Home buyers can also quickly identify local amenities and important neighborhood info like crime, schools, and average sales prices for nearby homes – data that can be hard to come by at an open house.
Heat map of crime on both iPhone and Android

Heat map of crime on both iPhone and Android

  • As you evaluate each home, you can save listings you love. This information allows us to recommend the right homes for buyers and sellers as they come onto the market.
Easily scroll through the homes that match your criteria

Easily scroll through the homes that match your criteria

Be sure to download or update the Trulia iPhone or Android app today, and look forward to a little extra free time this weekend.

The complete redesigned mobile features

The complete redesigned mobile features

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Building Real Estate Apps Easier With Open Source Code From Trulia

This morning, Trulia announced a new tool for software developers interested in building applications for the real estate industry, thanks to a multi-month project to build open source code and spur innovation.

Trulia Java RETS Client, is open source software that makes the accurate and timely exchange of data easier for the real estate industry.

The software promotes industry innovation because it allows developers to more easily parse data to build real estate applications using information licensed from Multiple Listing Services (MLSs). After six months of development, the software is now available for download on the Real Estate Standards Organization (RESO) website.

RESO is an organization that promotes data standards and processes through the Real Estate Transaction Standard (RETS), which allows many different real estate systems to connect and exchange real estate information including home listings, and make them available online.

As a member of the organization and the board, Trulia is aligned with RESO’s goal to provide an environment that facilitates innovation and builds efficiencies for all parties participating in the real estate transaction.

RESO

The new software is intended to jump-start software development for applications that access real estate listing data, such as mobile or tablet apps. Traditionally, developers have had to custom build the technology to access this data, which is time consuming and can be expensive.

Trulia’s Java RETS Client was configured to be flexible and has been tested with all major technology vendors. Trulia is committed to updating its open-source software to work with all MLSs and 3rd party providers, and non-compliant RETS feeds.

Trulia has a long history of contributing time and resources to open source communities across many disciplines representing the breadth of engineering expertise at the company, including iOS software development, geospatial technology, and data visualization.  The Trulia Java RETS Client software and many other useful tools that promote high quality real estate data are available on RESO.

Trulia Java RETS Client was forked from jRETS and supports all of that functionality with the addition of being compliant up to version 1.7.2 of the RETS specification.

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Trulia Seller Ads Go Live Today, Winning Listings Just Got Easier

Beginning today, real estate agents and brokers will have the chance to purchase Trulia Seller Ads (TSA), the first product from Trulia created specifically to generate valuable leads from home sellers. This new offering boosts agents’ seller leads by targeting consumers thinking about selling their homes. This is especially important today, as low inventory remains a challenge in many markets around the U.S.

How Does It Work?

Trulia created a new seller portal for consumers who are interested in understanding the value of their home. After providing some basic property information, the home owner receives a free home estimate report that includes price history and comparable homes sold.

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 Home owner landing page

The report is intended to be a consumer’s first step in understanding their home’s value and introduces them to local agents who can provide more personalized estimates, based on local market conditions and unique home features.  The recommended agents are featured in the report with contact information, brokerage name, and their Trulia profile photos to help them establish their brands with sellers. The agent receives a lead notification and can then follow-up to provide a professional list price estimate in person and establish a relationship with the homeowner.

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Free home value report

Trulia is also offering great insider tricks and expert strategies to help agents convert seller leads into real world clients in upcoming free webinars and must-have handouts.

To develop the product, the Market Leader team shared what it has learned from a successful track record generating seller leads with similar products over the years.

The teams also worked together to make sure that agents can view, manage, and convert leads from Trulia Seller Ads in the popular Market Leader Pro software. Combined, Trulia and Market leader have one of the largest groups of agent subscribers in the online real estate industry, totaling approximately 56,000 at the end of the third quarter of 2013.

If you want to learn more about Trulia Seller Ads, visit http://www.trulia.com/sellerads, call 1-888-801-2044, or watch this short 1-minute demo video.

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Looking Past the Pink

Kacey Snodgrass
February 11, 2014

“We have found the perfect place for us, and can’t wait to make memories in it for the rest of our lives.”

Once Cailyn and her husband had their first child, they knew pretty quickly that they’d outgrown their small one-bedroom apartment in South Boston. After weighing their options, the duo decided that a longer commute from the suburbs, along with more space and a backyard for their son, would be worth the sacrifice, so they decided to look for a home 25 miles away in Bridgewater, MA. The original plan was to buy an empty lot where they could build their perfect home, but the couple soon realized that such an undertaking would be a much more difficult task than they first anticipated.

Cailyn reluctantly began looking at a few homes online, but it didn’t take long before she stumbled upon the “one.” After receiving a tip from her father who saw the house first on Trulia, Cailyn used “street view” to look at the entire neighborhood virtually, before she went and checked out the property in person. “Trulia’s street view feature saved me so many trips when searching for a home. I could see the entire neighborhood online, and if I didn’t love it, then I didn’t even bother with physically going to see the house. It was a real time saver,” Cailyn says, along with Trulia’s mobile app, which she also used while looking for homes on the go.

Armed with these terrific tools, Cailyn knew right away that the home she’d found would be a perfect place for her family. With a large backyard for her son and a garage for her husband, she felt certain almost instantly, but her other half took some more convincing – because the entire home was pink! That’s right. Both the interior and exterior were coated in pale pink paint, but Cailyn reminded her husband that all that it would take was a little elbow grease – and lots of paint brushes – for a complete cosmetic update. Once he could see past the color of the walls, Cailyn’s husband agreed that this was their dream home.

Life away from the hustle and bustle of the city took some getting used to – the family missed being within walking distance of downtown’s action – but the benefits of moving to the suburbs greatly outweighed any of the disadvantages. For one, they were able to rescue unused furniture that didn’t fit in their city apartment from storage. They also no longer had to worry about the stressful parking situation that came with downtown living. But perhaps the biggest advantage of moving to the suburbs is the ability for Cailyn’s son to run around without her having to worry. He can ride his bike outside without the fear of dangerous city traffic, and he has plenty of grass to run around in. “Moving to the suburbs was definitely worth it, and we are extremely happy here,” Cailyn says. “I’m just so glad my son has a yard to play in.” She and her husband both agree that all of their previous homes were perfect for the different stages in their lives, but they couldn’t be any happier with where they are now.

There were several features that the family wanted in a new home that their previous homes didn’t have: a dining room to entertain guests, a deck, more storage, and more bathrooms. All of those wishes were granted, and Cailyn discovered even more features that came with their new house that they didn’t even know they wanted, like a workout room! “I am most excited about all of the features we got with the house. I love gardening, and now I’m able to do that in my own backyard. We also love to cook and our big kitchen makes it so much easier. We have a playroom for our son and an additional exercise room, which we obviously only dreamed about while living in the city,” Cailyn adds.

Although the house still needs some updating (mostly in the kitchen and bathrooms), it’s truly the home of their dreams, and Trulia helped them find it. “I don’t think we’ll ever leave,” Cailyn says. “We have found the perfect place for us, and can’t wait to make memories in it for the rest of our lives.”

 

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