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Tomas Rivera's Blog

By Tomas Rivera | Agent in Brooklyn, NY

What are you trying to accomplish with your Internet presence?

Many would say that it is to showcase your services, expertise and listings. That’s correct, but it doesn’t go far enough, nor does it really address the importance of the Web to the average Realtor. So, what should we be trying to accomplish with our Web presence?

Our goals as Realtors:

- We want to be considered the “go-to” expert on local area real estate.

- We want our Internet presence to start a process that eventually creates a phone or in-person relationship with a visitor who wants to buy or sell real estate.

- We want our site to help us in the generation of listings by impressing listing prospects.

When visitors first arrive at your site, they are rarely ready for the “go-to.” They want information about the area, real estate processes, and lots of listings to search. On these early visits, they do not want a phone call or e-mail unless they ask for it. You need to give them the information they want, and gradually build trust for a relationship.

Sources: New York Times, Realtor.com, and Inman.com


By Peggy James,  Tue Sep 15 2009, 13:44
Hi Tom,

Each Realtor has a different goal.

Some want to work Listings, some Short Sales, some only work as Buyer Agents. And others work Commercial.

In the old days ten years ago, having a website was enough. What I've learned is today's consumer wants/needs way more. If a Realtors website is not update with relavant content and full of information consumers just move on to get the information they are looking for. Most buyers and sellers want to know the details...of how everything is done. Buyers and Sellers today want instant gratification!

That is why Blogging and answering questions online helps the consumer know and trust that I am the "Expert In Your Neighborhood."I started blogging a year ago on the Active Rain Network, and what I have learned is that the consumers who read and respond to blogs bond with the aurthor. People read what interests them.

When someone calls or sends me an email from my blog, 99 times out of 100 they not only choose to work with me, they refer others to me. From the moment we meet, they feel like they know me already. That's because we use video to convey our messages.

Agents who are not online are missing a truly wonderful way to showcase themselves in their community as a Neighborhood Expert. As more and more sites go HyperLocal an online presence will be vital. "It already is!"
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