Many would say that it is to showcase your services, expertise and listings. Thatâ€™s correct, but it doesnâ€™t go far enough, nor does it really address the importance of the Web to the average Realtor. So, what should we be trying to accomplish with our Web presence?
Our goals as Realtors:
- We want to be considered the â€œgo-toâ€ expert on local area real estate.
- We want our Internet presence to start a process that eventually creates a phone or in-person relationship with a visitor who wants to buy or sell real estate.
- We want our site to help us in the generation of listings by impressing listing prospects.
When visitors first arrive at your site, they are rarely ready for the â€œgo-to.â€ They want information about the area, real estate processes, and lots of listings to search. On these early visits, they do not want a phone call or e-mail unless they ask for it. You need to give them the information they want, and gradually build trust for a relationship.
Sources: New York Times, Realtor.com, and Inman.com