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Sonja Tani's Blog

By Sonja Tani | Stager in Snellville, GA


Are you trying to sell your house?  Are you trying to move those listings,  Are you trying to flip that property in the least possible time?  Here's a tool that may solve your problems.  Staging a home in preparation for showing can make all the difference in the world.  If the house is empty, many potential buyers are not able to envision how spacious it is or how their things will look in it.  If it is occupied, more than likely it is over furnished, cluttered and full of personal items that lend nothing to the property.  You find your buyer looking over collections or the family albums hanging on every wall.  Worse yet, you find the lunch dishes in the sink, laundry piled high or the kid's toys strewn all over.  Having a home Staged will eliminate most of these problems.

What is Home Staging?  What will it cost?  Will is increase the value of the property?

Home Staging
When you put a property up for sale, you want the emphasis to be on the most prominent features of the homeand make them stand out.  If the house is empty, sometimes these features are missed or have to be pointed out by the Agent.  If the house is "lived in" the personality of the owner gets in the way and the possibilities of the home become overcome by the clutter and possible disarray.  A Stager will come in and eliminate these factors by having the owner pack up everything that is not necessary to the home.  They are moving anyway so packing up their personal belongings just puts them ahead of the game.  The Stager will then rearrange what is left to draw attention to the home's finer points.

What will it cost?
Home Staging can be done in several ways.  The Stager will visit the home and draw up a plan for the work.  If s/he if working with the Owner, they will discuss how much the oOwner will contribute to the work.  It is possible that all the Owner will need is the plan and can proceed on their own.  This arrangement can run  anywhere  from $300 to $500.  If the owner cannot afford the time to participate or the Stager is working with an Agent, Contractor or Investor and takes full responsibility for the project, including provideing the furniture and assessories, the costs can run anywhere from $1500 to $5000 depending on the size of the house.  In the case of a full rehab, the costs can increase because of the time and materials that it will require.

Will it Increase the Value of the Property?   
Surprisingly enough, No it Won't!  Then why do it?  What Staging does is get the property sold in the least amount of time.  Therein lies the profit, for the Ower. the Agent or the Invester. The quicker that property sells, the less costs are incurred in marketing it and maintaining it.  The faster it sells the less time an Agent spends showing it.  The faster it sells, the faster an Investor can recoup his investment and realize his profit.  The difference in having a property on the market for 30 to 60 days and having it linger for 90 to 120 days or longer makes a big difference in the bottom line for the Agent and Investor and enables the Owners to find and move into their new home without worrying about the possibility of having two mortgage payments to deal with.

In the case of a full rehab, of course it will increase the value and a Stager/Redesigner can put the dollars where they will bring back the best return on investment.  Often a well rehabed home will bring more than the asking price.
This is a well documented concept and well worth the investment or at least a little time to investigate the concept to see if it fits your needs..  If there are any questions, I would be happy to discuss them with you.
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