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By Sharron Kelley, CRS, CDPE,CIAS | Broker in 60047

What it Take's to Sell Homes in Today's Market

Real Estate today is very challenging not only to our clients, but is also hard for agents to address. The expectations have changed dramatically. As a listing agent in Buffalo Grove, Long Grove, Vernon Hills and Mundelein, we advertise on well over 50 unique web sites, blog, do professional photos, just to name a few things.

One thing that has changed is how the sellers show homes today. My seller in the Woodlands of Mundelein had his home listed with several other agents before they hired me as their agent. When I did the initial walk through in the home, I completely understood why the home did not sell.

The seller had a renter in the property and it was just a mess. The home needed to be painted as well as a deep cleaning. The seller was out of town, so I took on this project. I had my stager Andrea Odishoo come by and help me choose paint colors for the home and the renter was given notice to leave.

Within 3 weeks the home was ready to show and we listed it for sale. Within a very short time we had a contract and we closed in March.

The power of staging a home today is critical if we want to move our properties. The result here was great and the seller never had to leave Colorado to close on his home.

As a listing agent we give complete service to our clients, be it buyers or sellers and we know how to get a home sold. If you are looking to buy or sell, contact Sharron at 847-465-3638.

To whom it may concern;

We recently completed a transaction to sell our home in Mundelein, IL with the assistance and guidance of Sharron Kelley and her team. We moved to Denver in 2007 and put the house up for sale with our first agent. After a few months of limited showings and no offers, we were in the middle of a declining market without a plan. It was time for a change.

Our second agent was much more experienced at selling in a difficult market. We had some interest in the house during 2008 but never received a solid offer. We rented the house and took it off the market for a few months and then re-listed with the renters on a month to month lease. During 2009 we had a lot of traffic but no repeat showing and no offers. Eventually we found that the renters had caused some damage to the house, it was dirty, over priced, and not showing well. There was limited communication from that agent and a total lack of follow through.

In the seven years we lived in the house, we remembered a number of homes in our subdivision and the surrounding areas had been listed with Sharron Kelley. We approached Sharron for her thoughts and were immediately impressed.

Sharron gave us her opinion on the market and what types of properties were currently selling. She arranged to take a tour of the house and gave us some very solid advice: we would be unlikely to sell the house unless the renters moved out, the main floor needed to have new paint, and we would need to set a more realistic price for the market. This wasn't what we wanted to hear but it was what we needed to be told.

We terminated the rental agreement, painted the main floor - Sharron arranged for a designer to pick the color combination - and set a realistic price. The house was thoroughly cleaned and put up for sale around Thanksgiving. We had a few showings during the holiday season and then started getting serious interest in January. One of the showings turned into a second showing and then into an offer which closed in March.

During the process, the Sharron Kelley Team really demonstrated their value. Sharron provided enough information that we could set a competitive listing price. The house was marketed through numerous internet sites and presented much better than the listing from our previous agents.

We received regular updates on showings, web site views, agent feedback, and were given a variety of summary information not seen previously. Sharron is a great communicator and never failed to follow through with an answer to any question. She is polite, professional, and the best selling agent we have ever used (we have now sold houses in Seattle, Minneapolis, and Chicago). Based on our experience, we would recommend Sharron Kelley and the Sharron Kelley Team to anyone looking to sell a property.

Layne and Andrea Weber

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By Voices Member,  Mon Apr 19 2010, 03:41
Good strategic strategy Sharron and post. Richie
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