Cedar Park Center opened to a sold-out George Strait concert, and the venue has continued to excel exceeding first-year expectations of both city officials and operators. The venue has done so remarkably well that it was actually able to snag the Austin Toros from the Austin Convention Center this past August. Â It is tough for a venue to get bookings when first established but Cedar Park CenterÂ seems to be having no problems in that area.
Big plans are in the works for the upcoming year to bring in more entertainment than the current 130 events that are already scheduled. One of the most popular shows of the 2010 season was the Cirque de Soleil show, and as a result they have added seven more shows to their 2011 schedule for those that missed it the first time or wish to see it again.
The Cedar Park Center benefits the community in many ways.Â As a result of the confidentiality agreement that exists there is no way to determineÂ the direct economical impact Cedar Park CenterÂ plays, but the sales tax alone that it generatesÂ will help the Cedar Park community.
The city also has benefited from the center in the job market. The venue brought the community about 50 full-time jobs along with several hundred part-time jobs. City hotels also benefit from entertainment events with most hotels being at full capacity for certain shows. When hotels are full city businesses see an increase from 10 to 20 percent in sales. Cedar Park Center is by far a benefit to our community.