The Broker Next Door
Miriam Peters, a Charlotte, NC broker that specializes in selling Luxury homes is taking a HOT approach to real estate. Miriam Peters says business has increased, thanks to their new marketing plan that involves hiring models to pose in listings photos of luxury homes.
During the busy years of 2006 and 2007, Miriam & Nicholas were one of the No.1 sellers of homes in the Charlotte region with over 300 homes sold. Then the market crashed and real estateÂ sales dried up for most of 2008 and 2009. Peters and Associates president Miriam Peters then decided to spice up their marketing and have been having tremendous success ever since with over 20 million in closed sales for 2010.
In their new campaign Peters is doing everything from lifestlye photography to invitation only events. The question remains â€œWould you rather view your dream home with a bored suit or icy matron, or enjoy the informed company of a professional model who's real estate experience exceeds 500 transactions?â€
â€œOur agents live and understand the exceptional lifestyle that clients want when buying a luxury estate," says Peters. "Â Our agents create the image by spending thousands of dollars on clothing, cars and real estate.
Peters caters to high-profile and high-net-worth individuals, such as professional athletes, coaches, entertainers, executives and other VIPs. These clients are looking for a lifestyle and amenities much different from the average homebuyer.
How effective is the campaign? Peters did a controlled online test, with one listing showing the typical real estate pictures. Visitors to that listing stayed an average of 40 to 60 seconds. Visitors to the listing with "lifestyle photos" stayed an average of 4 to 6 minutes.
Statistics suggest that the more time a potential buyer spends looking at a listing, the more likely they are to request a showing. Peters' listings used to get three to four clicks a week, and now they get 10 to 20 a day.
"Traffic has increased, the clients are having a whole lot more fun, referrals are going sky high, and sales are happening," Peters said. The firm has seen a 300 percent increase in home sales over the last year.
For complete details contact Peters & Associates, Inc.; www.YourLeaderinLuxury.com