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Mike Cooper's Blog

By Mike Cooper | Broker in Winchester, VA

What's your digital footprint?

Yesterday, I wrote about my experience in a certification class dealing with the digital universe I work in.  I love the Internet, and I hate cold calling and knocking on doors.  So, the use of Internet to generate business is a perfect fit for me.  That isn't true of everyone, but it works for me.  Take a look at the video below and think about your digital footprint.  How big is it?

I bring this up for one very good reason.  Eighty percent of all new business that comes to my office that is not a referral, friend or family member comes directly through the Internet. What we're building today will be the payday of tomorrow.  It can be overwhelming at first, but if you take your time and learn today, you will be a force in the future. 


By Akil Walker,  Tue Dec 4 2012, 19:08
Good information Mike. I had 87% of buyers start their home search on the internet. Its the place to be.
By Mike Cooper,  Tue Dec 4 2012, 19:30
Absolutely, Akil. Thanks for commenting.
By Suzanna Woodhead,  Tue Dec 4 2012, 19:51
Where your internet leads come from?
By Mike Cooper,  Tue Dec 4 2012, 20:05
Suzanna, I get them through a variety of sources. My blog provides some, some come through people searching through Trulia, ActiveRain is a good source, my website and Zillow. Zillow, my website and my blog produce the most. I average 3-5 good leads a week through those three. Of those 3-5, I'll normally take 1-2 of the leads as clients. Zillow is the only web-based location I pay specifically to be found. The others are all organic.
By Chad Gray,  Wed Dec 5 2012, 04:35
Terrific video Mike, thanks for sharing! At Luxury Living Fort Lauderdale, we embrace technology and are constantly evaluating new trends that will help us continue to deliver extraordinary service to our clients.
By Don Maclary - Realtor* ABR*,  Wed Dec 5 2012, 04:48
The digital world of branding is key in today's housing market. http://www.chooseahomenow.com
By Judi Monday, CRS,  Wed Dec 5 2012, 07:43
Mike--I agree the bulk of my business is coming from the internet and to really succeed in today's market we must create a digital footprint big enough for people to find us. Thanks for sharing this great information.

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