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Len & Leslie Marma's Blog

By Len and Leslie Marma | Agent in Marshfield, MA

Anton's Cleaners Kicks off Annual Belle of Ball Prom Dress Collection

Anton's Cleaners Kicks Off Annual Belle of Ball Prom Dress Collection

Partnering with Jordan's Furniture, Jam'N 94.5, KISS 108, Bloomingdale's and Dellaria Salons Prom night is not only one of the most important social events of the school year, it is also one of the most expensive.  At the top of the list is the high cost of a prom dress.  And in this tough economy, is it any wonder why many of the area's high school girls won't be going to their prom?

Anton's Cleaners launced its Eighth annual Belle of the Ball program on February 2st, with the mission to collect, clean and distribute prom gowns to area high school junior and senior girls who otherwise would not be able to attend their prom.  All dresses are cleaned by Anton's free of charge as a community serice.

"Belle of the Ball's purpose is to make sure every girl who wants to attend her prom is able to obtain everything she needs for that memorable night, regardless of her ability to afford it," says Arthur Anton, Jr., C.O.O. Anton's cleaners and founder of Belle of Ball.  "The goal of Belle of the Ball has always been to provide dresses and an exclusive shiopping experience, which we have ben able to do for hundreds of young women in the past seven years.  We are thrilled to have such wonderful promotional partners on board this year including Jordan's Furniture, JAM'N 94.5, FOX25, KISS108, Bloomingdale's and Dellaria Salons."

Good quality, "gently-worn" prom-appropriate dresses are needed and can be dropped off at all 43 Anton's Cleaners locations or all Jordan's locations in Avon, Reading, Natick Nashua and Warwick until April 1st.  In mid-April, a "boutique" takes place at Simmons College in Boston, where the girls will "shop" for their dream dresses.  Since attendance is by "invitation only," students must be pre-qualified by guidance counselors, teachers and social service agency personnel, who refer sophomore, junior and senior high school girls to the program.  Last year, close to 2,000 dresses in a variety of colors, styles and sizes were displayed.  Close to 400 girls attended the boutique, enabling every young woman who participated to find a dress that was just right.

To date, more than 1,900 girls have been outfitted since the program began in 2005.

Much like Anton's highly successful Coats for Kids program, the collection effort will be coordinated with high schools, colleges and corporate and community partners.  Companies, organizations and schools interested in hold a prom dress collecting drive or volunteering at the boutique can oibtain more information at www.antons.com/belle.

Follow Len and Leslie Marma on the Facebook business page, "Marshfield Matters" ..... click LIKE to receive real estate info and what's happening in Marshfield.  They also have a blog entitled, "lenandlesliemarma.com" 


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