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Kenan Jue's Blog

By john smith | Real Estate Pro in San Francisco, CA

Did you know? Trulia gives “Insight” into your leads!

Getting leads is a good thing, we all know that. But we also know that not all leads are created equal. We’ve heard from many partners that wading through leads — deciding which one to call first — can be a very painful process. So, we set out to improve this very important part of your business with the addition of “lead insight”.

Insight allows you to see a few tidbits of consumer-entered information, for example: annual income, credit score range, and target moving date. With these three pieces of information, you can properly formulate responses and prioritize your time. We have had this going for a few months. In case you haven’t seen it, here is what a lead with insight looks like:

Trulia Listings Map

Currently, at least 50% of Trulia’s total rental leads supply this information!

Now that you’ve been armed with this knowledge, check your leads and see if you have some insight too. No action is required on your part, so visit your Trulia Inbox now to get the information that matters most!

Also, if there are other questions that you want to see included in Lead Insight, let us know in the comments below. We are always testing different ways to enhance the information you receive.

Pierre CalzadillaWRITTEN BYPierre Calzadilla , Manager, Apartment Industry RelationsMore about Pierre Calzadilla
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