Real estate-related searches on Google.com have grown 253 percent over the past four years, according to a joint study from the National Association of REALTORSÂ® and Google.
â€œIncreasingly, online technologies are driving offline behaviors, and home buying is no exception,â€ said Google Head of Real Estate Patrick Grandinetti. â€œWith 90 percent of home buyers searching online during their home buying process, the real estate industry is smart to target these people where they look for and consume informationâ€”for example through paid search, relevant websites, video environments, and mobile applications.â€
The Digital House Hunt: Consumer and Market Trends in Real Estate leverages NARâ€™s custom research and Googleâ€™s proprietary and third-party research. Googleâ€™s research focused on consumers who had completed an online â€œconversionâ€â€“ taking the next step of contacting an agent or requesting additional information from a real estate companyâ€™s website.
The study alsoÂ uncoveredÂ some trends in buyers who search for homes online.
More detailsÂ of joint study at source: National Association of REALTORSÂ®