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Michael Lewis White's Blog

By Michael Lewis White | Agent in Louisville, KY

Is your website useful?

Is your website useful?

Mine isn't. I realized this last night. I was checking the rankings of local real estate sites, and I was looking at two of the market leaders in my home town Louisville, KY.  Of course I was up to my usual tricks, trying to determine why these two sites were ranking so high. Checking their backlinks, tracking their keywords, and analyzing their on-site optimization.

Churning through all the data I stumbled upon something. Both sites were actually useful.

This is pretty rare to find in our business.  Most of the realtor sites I see are simply online business cards for an agent. These two market leading sites were much more. Yes they offer home search capabilities, yes they provided contact information about the agents that owned the site. But both of them went deeper into the community.

One agent had spent time organizing links to local schools. Another had developed a page on their site for each local community and neighborhood. They both provided actual information that real searchers would like to find. And Google has rewarded them.

I have resolved to make a difference.

My new goal in 2012 is to make my site truly useful to my community. I will discover fun and interesting facts about Louisville and collect all that information on my site.

House in Louisville - Look for this site to be the leader in real estate searches for Louisville, KY in 2012.

My best wishes to all of you out there looking to do the same for your site in yuor market. And if you are an agent in Louisville, Ky -  May the most useful site win. :)

What do yout think?
Are you going to make your site more useful in 2012? Is it already useful? Let me know, and feel free to link your site in the comments.
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