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Metro Atlanta Real Estate News

Sales & Appraisal Expertise in Atlanta Since '89

By Hank Miller BrokerAppraiser | Broker in Alpharetta, GA

Full Time Agent or Full Time Plumber? Choose Your Agent Wisely

Turbo Tax is running a commercial that reinforces the importance of using professionals, this fits perfectly with real estate as well. As real estate markets stabilize, the return of the “part time, opportunity, DNA, etc etc” agent is underway. The public – probably for a couple of reasons – fuels their return. The results will be unfortunate for many of these buyers and sellers; just as with the tax laws, real estate has become much more complicated and challenging, what used to be straightforward no longer is.

Survey after survey shows that most people fail to properly select a real estate agent, reasons vary but usually cost or social reasons apply. Many have unpleasant experiences and the public perceptions of real estate agents is among the lowest of any industry. But the public itself is as much to blame as the industry; until such time as the public makes it a point to demand a higher standard, they will get what they get.

Here’s the commercial….don't find your "professional agent" under the sink...

 


Hank Miller
Associate Broker & Certified Appraiser
Atlanta Communities Real Estate
678-428-8276 direct
hank@hmtatlanta.com
www.hankmillerteam.com

Comments

By Scott Hulen,  Fri Mar 29 2013, 05:40
Great point & I love it! But the message may be lost on full time vs. part time since many “full timers” do less than 6 transactions per year. There are many variables when choosing your Realtor® and the ability to answer your phone or return all calls within 2 hours is near the top of the list. Closely followed by the number of transactions you performed last year; 15 plus implies some degree of competence. The worst way for a consumer to choose a Realtor® is based on a referral or based on designations the Realtor ® has received. Good post!
By Hank Miller BrokerAppraiser,  Fri Mar 29 2013, 06:25
Thanks Scott - in Atlanta we're already seeing the return of the "opportunity" agents; those that rely on friends, family and anyone else that they can reach. Obviously networking is important but when clients are "pushed" or "compelled" to use someone without adequately vetting them, nothing good happens.

The fault lies in the consumers not treating a transaction with the proper level of importance that it deserves. If they demanded more, the level of agent competence would rise.

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