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DiAnne Arnette's Blog

By DiAnne Arnette | Agent in Fort Worth, TX

One Common Misconception that Sellers have of REALTORS

Real Estate Agents and the NAR do not do enough to educate the public about the process of selling..

Here is one important point...there are others, but let's focus on this one:

Misconception:
Seller is not happy with the last listing agent because he/she never showed his house, even though he had many showings.

When an agent lists a home, they put a sign in the yard with information about how to be contacted about the house that is listed.  The primary job is for the agent to market and do the right things to get prospects through the home to see it.  They do this by marketing primarily to other agents, via the MLS, agent to agent contacts, mailing to the neighborhood, open houses, in house marketing, internet marketing, national real estate site marketing....and on and on.  This happens on a daily and weekly basis until the home sells or the seller decides to remove the house from the market for some other reason.

The listing agent signs an agreement saying that they will represent the seller (in most states)...and if they show a buyer the home, they must disclose to the buyer that they are representing the seller.  This is an agency requirement in the state of Texas.  If the buyer still wants the listing agent to work with them, the seller  and the buyer must agree that they will accept intermediary and that the agent cannot give them advise about the transaction.  The intermediary agent can only communicate between the parties.  I invite anyone to call me for a more thorough discussion...

Next....must buyers only call the sign to find out more information....They generally call the office number in which case, the listing agent usually will not speak with the person, but another agent in the company will speak with the prospective buyer.  If the buyer wants to view the home, that agent will then offer to show it and offer to become their agent and represent them.

Savy buyers usually have an agent before they call the sign.  If the information leads them to want to see the home, they usually view the hom with their own agent. 

You can see why a seller might think their agent is not "doing anything" when they rarely show their own listings.  (This is generally correct, although this varies from state to state).

Each agent and each area may choose  to only be buyers' agents or seller's agents.  A duel agent is the one that is called on to be in the middle.  Each agent must decide according to their own broker's policies whether they will practice duel agency or not.

Bottom line:  Just because a listing agent is not showing the home, does not mean that they are not working very hard to sell the home.

I invite your opinions and comments.

 
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