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Daniel's Blog

By Daniel | Other/Just Looking in Chicago, IL

Social Media for Real Estate Agents In the Chicago Condo Market

This is a presentation I just gave to Jameson Real Estate. It's a general overview of how social media can help real estate agents succeed in selling Chicago Condos and Chicago Real Estate. These tips are not solely specific to Chicago however, they can be applied to any real estate agent, anywhere.

What do you think of the presentation?

Main take-aways:
  1. SOCIAL MEDIA - REAL ESTATE AGENTS
  2. What Social Media Can Do For You
    • Get you targeted leads.
    • Build brand awareness.
    • Enhance your network.
    • Get you more SALES.
  • What is Social Media?
    It’s having conversations.
    It’s networking.
    It’s building relationships.
  • Conversations
    Have two-way communication
    Be transparent, be honest and add value to the conversation.
  • Networking
    Social Media is one giant referral network
    50% of all homebuyers are on social networking websites
    79% of homebuyers aged 18 to 24 are on social networking sites
    90% of homebuyers use the Internet as their main source of information
  • Relationships
    Social media is a dialogue, not a monologue
    Your social media world
    Facebook/blog: Home
    Twitter: Cocktail party
    Linkedin, Trulia, ActiveRain: Business lunches
  • Conversations
    Networking
    RelationshipBuilding
    SALES
  • You are the expert, but you’re also a person.
  • Example of A Real Estate Agent Who Gets It
    “I’m a social media junkie. I Tweet about all things, but will never, EVER, hard sell you real estate. “
    • Don’t sell. Interact and Engage.
  • “You need real estate help, just ask, but I won’t shove it down your throat”
    • Be a resource. Add value.
  • Conversation
    • Focus on conversations
    • Little self promotion, lots of interaction.
    • Huge Network.
  • Networking
    Target influencers
    Interact, converse, and add value to the conversations led by industry social media influencers.
    Other networking tools: LinkedIn, Blog Commenting, Trulia, Active Rain
  • Relationships
    • Show your personality
    • Be friendly, social, resourceful
    • Brand yourself as approachable, available and interactive.
  • You Already Know How to Sell Real Estate:

  • Traditional Networking, Relationship Building
    Increases Referrals and Sales
    Social Media Networking
  • POST
     
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