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Curbed NY

By Curbed NY | Other/Just Looking in New York, NY

More Northside Piers Cuts Coming?: Bloomberg has a follow-up on the...

Bloomberg has a follow-up on the firesale at developer Toll Brothers' first Northside Piers tower along the Williamsburg waterfront, and a Toll exec tells the news service there may be more PriceChopping in the near future if the strategy works. One-third of the building's 180 units were unsold as of last week, and five units have gone to contract since the cuts were made, according to Toll. More quotage: "We wanted to get them into a price range that made sense to people." Making sense: always a good strategy. [Bloomberg, previously]

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