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Annmarie Cristiani's Blog

By Annmarie Cristiani | Agent in Oakland, NJ

Open Houses Matter

There is a lot of buzz among real estate agents about whether or not open houses  matter.  

They do, when they are done correctly.  The results prove this to be the case.  Personally, I bought my own home at an open house.  I have put in offers for my customers as a result of open houses, so I can tell you first hand- THEY WORK.   

Why and how?

1.  The most activity your home will see is in the first two weeks it hits the market.  EXPOSURE sells.  Why would you limit exposure to your property if your objective is to sell your house?

2.  Today's buyers are different than those from a few years ago who were 'sort of looking around."  There is pent up demand in the market and inventory is low.  Buyers come qualified, and about 30% of them have cash, according to stats on the NJMLS.

3.  An open house is an opportunity for a PREVIEW EXTRAVAGANZA.  Many agents simply don't like to do open houses and don't market them correctly.  It's an opportunity to create a buzz and draw a crowd.

4. We are seeing bidding wars today, and they occur at an open house frenzy.  Your agent will work with you to arrive at a price and spend the week prior to the open house doing everything to market this special day.   Your neighbors are often a fabulous resource and 'in the know' on who is looking to move into your neighborhood.  Did you ever think to ask your neighbor, "hey, how would you like to choose your next neighbor?"  

5.  It's spring!  Have you seen open houses lately?  Many have had dozens of people come through and produce multiple offers!  It's all in the marketing and exposure.   Why miss out on this opportunity?

Allow your agent to do her/his job and prepare a PREVIEW EXTRAVAGANZA to give your home maximum exposure.   Think of it this way- the more people who see your home, the more potential offers you will have.  EXPOSURE matters.


Annmarie Cristiani, Sales Associate
REMAX Traditions Real Estate
     201-815-7861 cell  
     annmarie.cristiani@gmail.com  

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