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Four Online Marketing Strategies

Written by Tomas Rivera | October 19, 2009 11:42 AM How To... in Brooklyn

No comments | 67 views

In order to receive the biggest return on investment, you will want to post your ads at the best time while surfing the web.

1. Post your ads at the time when most people are surfing the web. Both lunchtime and after dinner are the best time to upload your listings effectively.

2. Avoid copying other online headlines and create enticing headline, while providing information that will truly motivate them to contact you.

3. Create a real call to action when you write your ads - Include a Phone Number for immediate response.

4. Keep your descriptions short (4 - 8 sentences)

Sources: New York Times, Realtor.com, RISmedia.com, and Inman.com
Building Credibility

Written by Tomas Rivera | October 8, 2009 1:41 PM Agent2Agent in Brooklyn

No comments | 80 views

In our practice we need to establish a positive image that will allow many future home owners believe in our expertise.

If you want to get the best ROI we must Blog, and build the online presence that will provide the answers to future home owners. Your blog should exist within your actual website platform; therefore, making it an extension of your website.

Think of your website as a book of information-the more credible and updated the book, the better.

Three points to follow:
- Focus on the needs of the consumer by providing great and unique content
- Build credibility in the industry and become the relevant source others want to link to
- Constantly adding to your site and improving it for consumers
Lead Management an Invaluable Skill

Written by Tomas Rivera | September 25, 2009 1:05 PM Agent2Agent in Brooklyn

1 comment | 130 views

Online leads are a dime a dozen. Lead management and conversion skills are far more valuable.

If you can learn to be a great online-lead farmer, you’ll reap more business than you ever thought possible - No matter what is happening to the general market, you will be rewarded.

Sources: New York Times, Realtor.com, RISmedia.com, and Inman.com
Have you “Google’d” yourself lately?

Written by Tomas Rivera | September 21, 2009 11:19 AM Agent2Agent in Brooklyn

No comments | 170 views

Have you “Google’d” yourself lately? What do people find when they do? Your online reputation can be intentionally managed by way of social media marketing.

For example, I regularly say “Google me” to potential clients, confident in what will appear because I have built online social media profiles to ensure this.

What’s more, in my practice, I typically ‘Google’ any potential clients before I take part in business with them because in business, reputation is everything.
In addition to your website, you will need to do the following:
- Join Trulia Pro
- Join Twitter
- Create a Facebook Profile
- Create a Linkedin profile
- Create Google Blogger
This tactical approach will allow you to create the online presence you need.

Sources: New York Times, Realtor.com, RISmedia.com, and Inman.com
Home Buying Leverage

Written by Tomas Rivera | September 17, 2009 11:12 AM Home Buying in Brooklyn

No comments | 128 views

Get pre-approved for a loan which determines how much you can afford. It allows you to have the leverage when you find the right home, especially when there are other interested buyers. It also assures the seller that you are a serious, able and willing buyer.
What are you trying to accomplish with your Internet presence?

Written by Tomas Rivera | September 14, 2009 2:35 PM Agent2Agent in Brooklyn

1 comment | 168 views

Many would say that it is to showcase your services, expertise and listings. That’s correct, but it doesn’t go far enough, nor does it really address the importance of the Web to the average Realtor. So, what should we be trying to accomplish with our Web presence?
Our goals as Realtors:
- We want to be considered the “go-to” expert on local area real estate.
- We want our Internet presence to start a process that eventually creates a phone or in-person relationship with a visitor who wants to buy or sell real estate.
- We want our site to help us in the generation of listings by impressing listing prospects.
When visitors first arrive at your site, they are rarely ready for the “go-to.” They want information about the area, real estate processes, and lots of listings to search. On these early visits, they do not want a phone call or e-mail unless they ask for it. You need to give them the information they want, and gradually build trust for a relationship.
Sources: New York Times, Realtor.com, and Inman.com
Building a Relationship

Written by Tomas Rivera | September 10, 2009 1:47 PM Agent2Agent in Brooklyn

1 comment | 201 views

Focus on building your relationship with your customers by email, teleconferencing, and in person contact. Building a long term relationship with your customers is your goal. You’re branding, you’re creating equity, and you’re creating a sustainable competitive advantage that’s going to keep you in business. Don’t stick to you conventions just because the business market dictates certain protocols - you have to be bold and take that risk.