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Tom and Joanne Team's Blog

By Tom Matthews & Joanne Taranto | Agent in Weston, MA

Positioning your home for success in this buyer's market

Home Sellers:

All day I hear what a great buyer's market it is and how it will take a seller 12 months to sell a home.  Well I am here today to say that this is not the truth.  The truth is that if you combine great market positioning with above average marketing you will get results.  I met with a seller last Monday and we discussed positioning their home in the market.  The value range on their home was $390,000 to $410,000, and they told me their goal was to get the home sold. 

We entered the market at $385,000 and Sotheby's has a professional photographer on staff that took the photos on Thursday.  Friday we entered the MLS and by Saturday we had 15 showings.  It is Monday morning and we are dealing with our 4th offer.  The sellers are pumped because the home will sell in their range and be closed in 45 days. 

You can get results in this market and the big misnomer is that although there is a lot of inventory on the market there is not a lot of well positioned or well marketed inventory.  Please feel free to contact me with follow up questions.  Best

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