"All You Agents are the same, and that's why my house didn't Sell!"
Â I have been practicing Real Estate for the past nine years and remember 2004 when you could put a sign in the ground and the house would be sold before you had time to put the lock box on the door.Â Those were tremendous days where many buyers, sellers, mortgage brokers, and Realtors got rich.Â Along the way over 2,000,000 Americans got a real estate license (not to mention the new mortgage people and other real estate related professions) and began "practicing" real estate.Â I got to thinking what does it mean to be a "practicing real estate agent?"Â
Most agents that I meet got into this business because they had failed in another line of work and were looking for a way to make a quick dollar.Â They were not thinking that selling a person's home meant dealing with this person's most important financial asset.Â Outside of the top 10% in our country, the primary resident represents one of the top 5 assets in our financial portfolio and definitely not something you want to put in the hands of an average agent.Â Yet this happens everyday, and when I am competing with multiple agents to list a home for the second time (expired listings) I am constantly told: "All You Agents are the same, and that's why my house didn't Sell!"
Well I am here to say that in 2004 it really didn't matter what real estate specific skill sets you possessed because ANYBODY could sell a house.Â However, now the pendulum has swung to a place where it does matter, and where the Professionals will and do stand out!Â This is where it matters that your Agent have a BUSINESS PLAN with a subsection dedicated to Professional Development, Marketing, and Prospecting.Â
What is your agent's PLAN?Â Our next post will be on the Business Plan and what a consumer should be looking for when interviewing to hire the agent that will deliver results in an economy where most are delivering excuses and telling you to DROP you PRICE!Â