social media is a world that is ever-changing and frankly hard to keep
up with up as a marketing director. But there are some simple guidelines
that can keep a marketer inspired and in turn, keep the internet
interested in you! Increasing online exposure is a two-way street. You
must enjoy working at it and the internet must work hard for you too.
Fact. Online internet searches are the norm.
Not every Realtor is knowledgeable or free enough in their time to work
actively on the online world so getting an edge is worth it.
Google just changed their web index algorithms. â€œGoogle aims to return
authoritative relevant results,â€ says Jesse Leimgruber, certified Google
analyst and SEO pro at Rank Executives. â€œThey now remove sites that are
not authoritative, post duplicate content, and fail to add value to
users. Their recent â€˜Pandaâ€™ update was designed to improve search
experience by demoting low-quality sites that lack useful and original
- Original content! That is the key.
It takes time, creativity, and motivation. Sharing articles is not the
answer. Just as in college classes, plagiarism now gets no credit.
Original content is key.
Regularity. Goggle is searching
frequently for new information sources, data, and rankings. Blogging,
updating content, and adjusting regularly is now a must.