Active broker sells own home without the MLS
We had a closing today. Our client has been an active real estate broker in our community for over 30 years. After starting as a broker-owner, she now sells from one of the country's largest national franchises.
We have a great working relationship. She refers clients she thinks would be better served using our products, and we reciprocate with the same.
A few months ago, she and her husband decided to sell their home. Coincidentally, her husband has a management position at the same national franchise. While they easily could have used the broker in which they are employed to list their property, they used us instead.
Why on earth did they do that? They wanted to reach the best buyer for the least amount of hassle and the least amount of expense.
To make a short story even shorter....we got her property sold quickly at the price they wanted and at a cost they couldn't replicate themselves...even at their brokerage.
One of the points of this story....there are many marketing solutions for brokering real estate, and each has its own benefits and shortcomings.
This story is proof of that fact :)