This is a question that has little to do with the number of listings you have or the broker model you work for...it is about what you... as a Realtor are willing to do to best serve your clients!
We looked at all the differentÂ zones that effect a home listing and its days on market, the price, the marketing, the home itself (location, layout, cleanliness, etc...), Internet presence, and type of brokerage (big name, medium sized firm, small or boutique).
This is whatÂ IÂ haveÂ determined:
1. The price: Many agents make mistakes in this area...either pricing too high, too low, or missing special price points. You must use the best available comps for the home you are selling.Â Use what a home is Worth TODAY not a year ago into consideration! The biggest mistake is pricing on off dollar amounts (never price a home $149,990...price it at $150,000 it will appear in far more Internet searches and get you more traffic.
2. Marketing: As a listing agent part of your job is to put on a lock box, put it in the MLS or listing service, and put out a sign....BUT your obligation does not end at that point! We pre-list the home (we get info toÂ other agents in our office as well as many agents throughout the area that we have done business with to get a taste of what is coming up),Â I make sure our marketing materials at the home are fresh and attention getting,Â I putÂ flyers at our listings that are full color and drive theÂ potential buyer toÂ my website (I know some agents will not agree with that but it is about selling the house and not capturing the buyer), andÂ I hold the house open forÂ my clients, driving traffic to the open house through signs, newspapers, and the Internet.
3. The Home: We cannot change the layout but we can help call attention to the positive aspects of it. I have a home staging designation andÂ I helpÂ my clients prepare the home to put it in its best available light!Â I letÂ my clients know what to do with pets, extra furniture, paint colors, overgrown landscape, etc... andÂ I have a list of experts that can help them treat each shortcoming.
4. Internet Presence: This is the single most important aspect of whatÂ I do.Â I getÂ my homes on as many websites and hosts as humanly possible.Â I make sure they are easy to find if someone is looking andÂ I continuously re-input them. For this reason...and because of the time involved...we limit the number of listings we are willing to take!
5. Broker Type:Â I did quite a bit of research and alignedÂ myself with the largest broker inÂ Denver (Coldwell Banker Residential Brokers).Â I did this for many reasons but the top reason was because a large broker like Coldwell Banker..and Residential Brokers will have the most available technology and will tend to invest in the latest products to help us stay on the cutting edge of sales.Â I never want to be left behind on some new product that may help reduceÂ my Â clients time on market because our broker does not have the resources available to take advantage of it!