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Theresa Bastian's Blog

By Theresa Bastian | Broker in Austin, TX

Austin Real Estate Staging

As owners of a real estate brokerage in Austin, TX, we see a wide range of properties on the market.  Since the Austin real estate market has been so hot this spring and summer, many homes are selling in multiple offer situations, for over the asking price.  But even in these conditions there are times when a property needs a little extra attention to sell for top dollar. 

For example, one of the homes we listed recently was a traditional home with a pool in Circle C Ranch.  The owners had made many important and expensive upgrades prior to putting the home on the market, but the fact that the home was vacant made it impossible for buyers to ignore that it didn't have an open floor plan. We recommended that the sellers look into real estate staging in order to draw the buyers' attention into the home and make the floor plan limitation less obvious by focusing on the home's great features, such as the pool.

Home staging begins with a consultation between the stager and the homeowner in order to determine which of the homeowner's own possessions will be used in the staging, and what should be stored away.  A good real estate staging company will incorporate existing possessions when possible before bringing in new items.  Sometimes the homeowners are so intrigued with the new ideas for arranging their personal belongings that they have second thoughts about moving!  Generally there is a fee for this consultation that will be applied to the bill when and if the homeowner decides to hire the real estate staging company.

Let's imagine that the home is vacant and there are no possessions for the real estate staging company to work with.  In this case the stager will provide an estimate for a package of furniture and accessories to be installed in the home for a certain length of time.  A basic real estate staging package includes a living room, kitchen, dining room, family room, and master suite with prices around $2,000 for professional installation and 2 months' usage of the furniture. See this full listing here


 

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