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By Tara-Nicholle Nelson | Broker in San Francisco, CA

5 Things to Do Now to Get Your Home Sold in 2012

It’s that time of year when most of us start to count our blessings, look back at what we’ve accomplished in 2011 and think about what we’ll get done in 2012. If selling your home is part of your resolution list for next year, there’s plenty of prep work you can do to set yourself up for home selling success.

Here are 5 things you can and should start working on without further ado, if you want to get your home sold - smoothly and for top dollar - in 2012.

1. Put your intentions in writing. The first step to any real estate transaction - actually, to anything important in life! - is to get clear on your goals. Unexpected challenges and situations might very well come up in the course of selling your home, so having a clear idea of your ultimate goals at the outset is a must to help you make the right decisions along the way and to remind you when you might need to course correct.

When you’re setting your objective and writing it down, it’s critical to be specific and holistic, drilling down to the details of what result it is you want your home sale to achieve in your life.

Also, establish where your priorities lie: with speed or with dollars? For example, your goal might be to sell your house as quickly as possible so you can relocate your family by spring. Or, your goal may be to sell your house at the best possible price no matter how long it takes.

Getting as clear as possible from the very beginning on your priorities and ultimate life objectives for the sale will allow you to communicate these crucial things clearly to your agent, and will power your decisions on issues like:
  • which home improvement projects, if any, to complete before you sell;
  • whether to accept a particular offer; and
  • how aggressively to negotiate counter-offers, and on which points to push back against a buyer’s offer.
2. Study the local market. The most successful home sales are the listings that are priced right from day one. Ask any agent: even in the toughest markets, there are listing that sell quickly, mostly because the one-two punch of the property and its price look to buyers like a very strong value.

In order to position yourself and your property at the point of pricing nirvana, you’ll need to do some leg work. stat. You don’t need to pick an exact price this moment, unless you’re planning to list your home super soon, but you can get started on what I like to think of as the ‘thinking seller’s’ three-pronged approach to pricing now, by:
  • visiting open houses,
  • studying nearby listings, and
  • talking with local agents.
Before the year is up, try to visit a handful of open houses in your neighborhood. This will help you get a sense of the types of homes that are on the market, what condition they’re in, and how they are priced. Keep in mind that no home is going to be exactly like yours, but if it’s similar in size, location and features, then buyers that see that property will probably be the same buyers that come to see yours - and they will be comparing list prices.

Another great prep tool in gearing up to sell your home in 2012 is to study similar homes for sale on Trulia! Pay particular attention to what features they have, how they are described and priced, any incentives the sellers are offering (e.g., closing cost credits, etc.) and how long they’ve been on the market. (Hint: you might not want to price your home right in line with one that’s been on the market over a year. Obviously, that home is overpriced, and that is NOT a result you want to replicate!)

Finally, one of the most efficient and nuanced ways to get to know your local market is to begin speaking with agents who sell homes in your area. Get a few referrals, call them up and tour them through your home. Then, ask these pros for their opinion on what you should list your home for, what recent sales they think are the most comparable (and why), and how long they would expect your sale to take given their experience and current conditions.

You can use these same home tours to get a head start on selecting your listing agent by asking the agents you interview to give you a preview of what they would recommend in the way of preparing your home, timing your listing and marketing your house to achieve the objectives you set in Step 1.

3. Gather your paperwork. In planning for your sale next year, you can get a great head start by pulling together the necessary paperwork now. Keep in mind that the specific requirements vary by state, so this is not an exhaustive list. In general, you’ll need to have these ready:
  • Disclosure documents: This includes any documentation of anything that might impact a buyer’s decision about your home, whether it be inspection reports, repair receipts or estimates for repairs you haven’t actually had done yet. Your local real estate pro will help determine what exactly is needed here.
  • Compliance certificates: In some cities, the local government will require certain conditions be met before a property is transferred to another owner. Examples of these requirements include sewer line condition guidelines, and energy conservation ordinances that require low-flow toilets and shower heads to be installed. Again, your  real estate agent and your city’s website can help you figure out which, if any, of these types of ordinances might apply to your home.
  • Mortgage statements: Before the property’s title can transfer to another owner, the escrow or title company will need your mortgage statements to order payoff demands from any mortgage holder who has to get paid before that can happen.
  • Financials: If you’re planning on a short sale, you’ll have a lot more paperwork to gather in your process, including paycheck stubs, bank and investment account statements, and two years’ W-2 forms or tax returns - the bank will review these to determine whether they will authorize you to sell the home for less than what you owe.
4. Prep your listing plan and timeline. After you’ve done all your pricing homework and have chosen a listing agent, you can create a plan and timeline for how all the moving pieces will come together - including who is responsible for getting which tasks done. At minimum, your plan should specify:
  • prep work you’ll be doing to your property before it’s listed for sale - including decluttering, staging and any repairs or cosmetic power-tweaks you plan to make;
  • if you’re planning a short sale, a timeline for submitting an application to your lender for approval (this might be before or after the property is listed - consult with your lender and your agent on the matter)
  • planned list price (based on current local market conditions - this could change if you don’t plan to list your home for several months);
  • the target date on which your home will be listed for sale in the local MLS; and
  • how showing arrangements will work so that local agents can get prospective buyers into your house to see the place, and what.
Agents: What other elements do you encourage sellers to include in their listing plans?

5. Get a head start on your ‘home’work. How much prep work your home needs really depends on its current condition. A good starting point for many sellers is to order an inspection. Most buyers will get their own inspection before closing a deal, but getting ahead of them with your own will help you avoid any unwanted surprises later on in the transaction. An inspection will give you a reality check on your home’s condition, enabling you to decide upfront whether it’s worth it to fix something now or simply reduce the price in consideration thereof.

Your holiday vacation from work is a great time to:
     (a) obtain any advance inspections your real estate agent recommends,
     (b) have any reasonable repairs completed,
     (c) pre-pack and declutter your place, and
     (d) prettify your home’s curb appeal - painting the shutters and sprucing the landscaping goes a long way toward attracting buyers.

Kudos, in advance, for taking the time now to prepare for your home sale in 2012!  Selling in today’s market is no easy task, and doing the heavy lifting now - before your home goes on the market and, hopefully, while you're on vacation! - will help tremendously in making things go as smoothly, and profitably, as possible.

P.S. - You should follow Trulia and Tara on Facebook!

Comments

It is important to have a plan in place if you want to be successful.
By William Zoller,  Thu Dec 8 2011, 12:00
Great Suggestion #5. By all means, stay ahead of buyer objections and concerns by getting a home inspection done in advance!
By Terry Nagle,  Thu Dec 8 2011, 12:08
Definitely great suggestions, one left out is what are your homes "great points"? Some may be trivial, but some may be left out of a brokers marketing plan or over looked. Things such as Cherry Wood Cabinets, 20" tiles, jacuzzi tub, all new appliances-water heater, roof, neighbors etc
By Claudia Tergis,  Thu Dec 8 2011, 12:18
Great article! The more you can do ahead of time the better. Having an agent come in and walking through the house can give you an idea of what needs to be done. A Realtor can also discuss the current market conditions and should be able to give you a better idea about what buyers are looking for. Hiring a professional stager who is aware of the area, dynamics, and the most likely buyer for your home can be of great benefit and procure a better sale price.
By DJ Carter,  Thu Dec 8 2011, 12:35
Amazing advice! Especially in todays market. @homesbydj
By Darrell Bauguess,  Thu Dec 8 2011, 12:51
Great refresher and this Article was so complete. Setting the price is sometimes discouraging as a slight blip up in the market creates angst in the seller as they just know they can get $ 20K more. Encouraging them to keep the house always show ready and aware of its competitors is really key.
By Doris Wright,  Thu Dec 8 2011, 13:38
who makes up this stuff?
By Dan Russell,  Thu Dec 8 2011, 13:55
#1 hire a good Realtor. Shows Trulias true colors. This article is mostly fluff and useless.
By Sue De Legge,  Thu Dec 8 2011, 13:58
Most sophisticated sellers know these things with the exception of getting the property inspected prior to listing it on the market. This is already done in other areas of California and don't understand why San Diegans don't..helps ease a lot of buyer concerns especially in this market. Pricing is always an issue unless the seller has a ton of equity. There is still resistance to 30 or 60 day pricing. Market has picked up in our area which is encouraging.
By Sharon Vest,  Thu Dec 8 2011, 14:14
How will showings be arranged is an important discussion to have in advance. Will the seller leave or stay during showings (leaving is usually best)? Will the listing agent be required to be present? Where will the pets be and how much notice is required to get them there? We all know it is important to have easy access but sometimes sellers get a bit defensive about their privacy and convenience.

I like sellers to make a list or write a short story about the things they have enjoyed most about their home. Leave it out with the other information about the property. I make up a book containing important information such as well and septic info, plat maps and aerial views, assessor information, CC&Rs, etc. and this would be a good place to feature that information along with photos of the home's exterior at different seasons of the year.
By Helen Oliveri,  Thu Dec 8 2011, 14:22
Great tips Tara.
By Lulu,  Thu Dec 8 2011, 14:32
Most of these are just common sense - I mean anything can sell, and sell quickly, if it is priced 'right' after a lot of money is put into it to improve it. What homeowners need are tips to minimize expenses and maximize selling price. Seems like this article is written to make the realtor's expense less with a quick commission...
By Ann Hurt,  Thu Dec 8 2011, 14:53
Good ideas. We have some very frustrated buyers this time of year and these suggestions could help them.
By Mark Gibbs,  Thu Dec 8 2011, 15:40
How do we get the Banks to give loans !!! when they are questioning every thing and they wait till the last minute and then everything has to move to another closing date , Even though all paper work is correct and clients have a 770 score ?? ....
By Mark Gibbs,  Thu Dec 8 2011, 15:41
How do we get the Banks to give loans !!! when they are questioning every thing and they wait till the last minute and then everything has to move to another closing date , Even though all paper work is correct and clients have a 770 score ?? ....
By Kitty Taylor,  Thu Dec 8 2011, 15:52
Good tips Tara. I especially like Sellers to go ahead and start decluttering and start packing. That's a good start on their intention to sell.
By Jeffrey Nyland, REALTOR, GRI, SRS, ABR,  Thu Dec 8 2011, 16:54
Thank you Tara for your wonderful recommendations! Your articles are NEVER "fluff or useless". Sometimes, the truth hurts more than one wants to hear.

One recommendation I would add is, DO NOT WAIT TILL THE SPRING TO LIST and here is why:

1. List now because the buyers that are taking the time to preview homes during the Holidays are serious and do not want to be an inconvenience to others.

2. Competition is less at this time. Think about if having more competition in the spring will help your price go up or down?

3. With the amount of foreclosures coming...same as above.

4. Waiting until the spring can cost you thousands of dollars...can you find something to do with and/or a better use for the extra money now?

5. People like seeing a decorated home so they can imagine what it will look like when they live there.

Thanks again Tara!
By David Sattelmeyer, REALTOR(R), CIAS,  Thu Dec 8 2011, 17:21
Loved the article Tara. It's so critical to prepare the home for sale and have a plan to do so. We can live any way we want, but when it comes time to sell, the most prepared and beautiful homes win.
By Liz Erickson,  Thu Dec 8 2011, 20:23
I will be selling my own home next year & I am now living - exponentially - what I ask my own Sellers to do when they list their homes! Under ideal circumstances for many people it will take time & money & they're better off knowing NOW what they need to be thinking about for the spring market.
By Tamara Schuster, Broker, Naperville, IL,  Fri Dec 9 2011, 04:52
Your point about pricing is very important. Look at the homes that have been for sale along time and failed to sell. Your home needs to be in line with those that have sold. All agents get the same comps from our MLS. Pricing is not magic. When a home is listed too high it stays on the market longer and sellls for less.
By Carlos Figueroa,  Fri Dec 9 2011, 05:04
The whole article is great for sellers that don't know where to start. Also I enjoy two important element decluttering and having an inspection done before you put it on the market.
By Joanne Bernardini,  Fri Dec 9 2011, 06:06
Great List! A prepared seller is one I'd like to work with!
By John Crowe,  Fri Dec 9 2011, 06:24
Point #2 is a personal favorite, as it prepares the sellers to make smart decisions based on price and condition of the competition. Studying the market shows them what is selling, for how much and what has been rejected by the market.
By Ana Gabrea,  Fri Dec 9 2011, 06:44
If the home will be purchased with a loan through a bank, then it will be formally appraised by bank appointed appraisers. No point in playing around with numbers, as the true value of the home will be established in the loan approval process. I have seen listing prices go down after bank appraisals, to the detriment of the buyer and seller. Either the buyer was denined the loan or the seller had to accept a cut in the net profit. If there is a narrow margin between what you owe on the home and your net profit, get a professional appraisal done before listing the home. MAKE SURE THE HOME IS SHOWN IN THE BEST LIGHT FOR THIS APPRAISAL: get the cracks filled in, paint, fix leaky faucets, replace missing shingles, improve your curb appeal etc, provide a list of any recent updates and upgrades WITH A PRICE LIST to the appraiser.
By Aniko Greene,  Fri Dec 9 2011, 07:17
Have a pre listing brokers open house… other agents would be more open and honest about the condition. Pre listing inspection helps too…..
By Gerald Murphy,  Fri Dec 9 2011, 08:06
When considering the sale of your home the first thing,,, invite a professional Realtor to come and do a walk through inspection of your property and sit down with the Realtor and discuss your listing plan; time line, price, suggested repairs, etc. This will get the job done for you. Why not trust a PROFESSIONAL ?
By Matthew Klein,  Fri Dec 9 2011, 09:11
Thank you, thank you, thank you for recommending that a seller get their own home inspection. We are an engineering firm that does home and structural inspections in the Cincy area and RARELY are we hired by sellers to do a pre-sale inspection. For some reason, people seem to be concerned that we will find things that will affect the sale.

In some cases, our findings could make the inspection go more smoothly. For example, if a non-engineer home inspector calls out a crack in the foundation, the lending institution will likely require an engineer to verify that the foundation is sound--even if the cracks are hairline. Time is then lost finding an engineer, getting the inspection and a report. If the seller has an engineering report in hand, that time could be saved. Even more time can be saved if issues that are found can be addressed ahead of the sale. In some cases, the buyer may forgo his,her own inspection if the inspection report is acceptable, again saving more time.

And another point, if an issue appears in a buyer's inspection report, you are required to report it as a known issue. If the issue is found ahead of time and repaired, the seller can be ready to hand over copies of repair records to the buyer and his,her inspector before a report is generated, either avoiding the issue appearing the report or have additional documentation in the report that the issue was repaired acceptably.

I believe that a seller's inspection is a great tool for selling a house. So, why isn't it done more often?
By Lane Walsh,  Fri Dec 9 2011, 10:48
There are such compelling reasons to list your home in the winter so whether it's the end of 2011 or early 2012, now's a good time. I sold my home last winter and as an agent, I have to tell you, I really put myself in the shoes of my clients by buying and selling at the same time (read about it here: http://www.dwell-denver.com/blog/buying-and-selling-a-realtors-perspectivepart-1.html ). This is a great list and will definitely help put sellers in the right frame of mind. I'll be sharing this with my network!

Thanks, Lane Walsh
http://www.dwell-denver.com
By Shawn Rosa,  Fri Dec 9 2011, 11:01
a failure to plan is a plan for failure...my favorite motto
By Justin Ruzicka,  Fri Dec 9 2011, 12:48
This sounds like Goal Setting for selling your home in 2012....Good idea. Here is an article that predicts 2012 might not be a good year for sellers. http://wp.me/P1MLJl-6A
By Simonne Cyr-gould,  Sat Dec 10 2011, 06:29
Excellent Article! great motivation to get a Seller going in the right direction! Thank you!
By Kiss6435,  Sun Dec 11 2011, 10:23
I admit this is a good reminder of some basics that need to be done prior to selling a house. It is not; however, "amazing advice" as someone mentioned. Nothing new here, but thanks for the common sense reminders on getting the process started. Plan, plan, plan...If we don't plan to succeed, we are planning to fail.
By Martha M Sanchez,  Sun Dec 11 2011, 14:08
What's your intention when selling will help you get closer to where you want to accomplish. What's the healthiest and smartest thing to do if thinking of keeping your house or short selling since its a tough decision.
Tara

I like your list.
By John Armstrong,  Sun Dec 11 2011, 18:57
List now inventory is at a 4 year low in many markets accoss the country. Goals are a big part of any business.
By Shawn Rosa,  Tue Dec 13 2011, 08:39
most importantly, find the right realtor. use trulia to search for a local pro
By Laura Kelley,  Tue Dec 13 2011, 15:18
Great Blog! Thanks for posting!

http://LauraSanDiego.com
We Love Referrals!
By Barbara,  Tue Dec 13 2011, 21:30
I can see why real estate agents and home inspectors would consider it a good idea to get a home inspected before selling it, but, honestly, I wouldn't consider doing it and I have bought and sold quite a few homes over the years. Why? Because no two home inspectors are the same. Which means the seller who pays for his own inspection will most certainly still have to pay for something after the buyer has their inspector come through. Besides, do you really think a buyer wants to be handed a laundry list of things that were wrong with the house? Even though they have been fixed, it's a turnoff. (ie...Like, if I told you that you have a beautiful smile and in reply you tell me I should have seen what your mouth looked like before you had all your teeth capped. Um...thanks, but I'd rather not have that picture in my head). So, if there are any property virgins out there reading this, just make sure you hire a good inspector even if a home comes with an inspection report and a home warranty, and especially if it's being sold by a bank 'as is'. As for someone selling their first home, you know the things you like and don't like about your home. Turn the things you don't like into things you do and fix whatever is broken. When you're done, you should have fallen in love with your home again. That's when it's ready to go on the market. Good luck.
Great ideas Tara. Establishing goals and expectations from the start are key in the sale of your home. Finding the right agent to do help you do this is also very important .
By Eugene,  Wed Dec 14 2011, 10:36
Absolutely, have the termite and home inspection done up front so you have a clear understanding of what buyer objections may be (other than price).
By Matthew Hars - Top Realtor in NYC,  Mon Dec 19 2011, 09:42
Good article going to use this with my clients
By Debbie Barrera,  Mon Dec 19 2011, 18:38
Great advice Tara. Thanks!
By gregoryferrante,  Tue Dec 20 2011, 15:23
How is being on vacation while trying to sell your home profitable. This is said at the end of the article
By Carolyn Kantz,  Wed Dec 21 2011, 05:38
What do you recommend we do in a real estate market that has crashed as it has here in Charlotte, NC?? Where immaculate 7000 sq ft homes in country club neighborhoods that used to sell for over $1million in four months, can't even sell for $700,000 in six months??
By Betty Ruiz,  Wed Dec 21 2011, 11:45
After reading “REO BOOM” I was able to understand how REO’s really works. This job is not for everyone but if you want to make millions like I do. Follow the REO FARM method to become a successful REO listing agent.
By Ann P.,  Wed Dec 21 2011, 11:53
Hi Betty,

I'm reading Reo Boom right now very interesting book. I'm starting to learn how REO's really do work. I can't wait to start usingthe "REO FARM" method and becoming a listing agent. Best of luck to you in 2012
Thanks Tara,

I have been asking my 89 year old client to get rid of the clutter for months. I will be utilizing your article to once again try to make my point of less is more when it comes to the sale aspect for potential buyers.
By Wes Black,  Sun Dec 25 2011, 19:24
Business plan for 2012 will keep me motivated and on track.
By Tiffany Curry,  Tue Dec 27 2011, 07:57
Thanks Tara, great tips!
By John Goff,  Fri Feb 10 2012, 15:45
Selling your home can be very hard and frustrating. Not to mention that hiring some Real Estate Agent can be extremely expensive.
I have been helping people learn how to sell their homes in my little town for over four year. I recently decided to go to the web to expand my platform of people to help.
I can show you how to do all of this by yourself and save you thousands, in some cases - tens of thousands. The best part, I only charge a onetime fee of $50. (Try to hire a Real Estate Agent for that Price.)
Let me show you how.
http://letsellyourhome.info
Thank you for your time.
John Goff

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