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Salvatore Scamardo's Blog

By Salvatore Scamardo | Agent in New York, NY
  • The (Door) Man of the Hour

    Posted Under: In My Neighborhood in New York  |  March 25, 2014 6:43 PM  |  373 views  |  No comments


    It’s hard to miss Markus Kelle, 24, at the door of Westgay, the scruffy Tuesday night party at Westway on Clarkson Street in the West Village. At midnight on a recent Tuesday, he wore a black snood, clip-on earrings made of old celluloid, blood-red lipstick and a pavement-length silver fox coat. [ full story ]

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  • Home Buying Advice For Young Families in NYC

    Posted Under: Home Buying in New York  |  March 20, 2014 6:54 AM  |  354 views  |  No comments


    If you’re a young family or just starting one, the decisions you make when buying a home in NYC can have a long lasting impact both short and long term. While ones financial resources may vary, there are some universal considerations that most young families should consider ... [ continue ]

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  • Great pics of 1960s New York City

    Posted Under: In My Neighborhood in New York  |  March 6, 2014 4:54 PM  |  402 views  |  No comments



    Born in the early 1960s, images from that era will always fascinate me.  It was a time of idealism, optimism, opportunity as well as conflict and turmoil which is reflected in everything from music, fashion and architecture.  So, when I saw this piece on 1960s New York City photography, I went right into it as it combines two of my favorite things, the 60s and New York City.  Take a look at some very cool stills and some video as presented by The Gothamist and now, shared by me.

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  • In Case of Fire Use Stairs

    Posted Under: Crime & Safety in New York  |  January 16, 2014 5:25 PM  |  463 views  |  No comments



    Very recently, I experienced first-hand a spectacular and unfortunately tragic high rise condo fire where I live in New York City for 22 years now. It was always a dream of mine to live in a New York City high rise, to have a skyline view on a high floor. I love it and I've always felt perfectly safe where I live and I still do, even more so now actually.  You'd think otherwise after a 3-alarm fire was ablaze almost right above my head just one floor up and one unit over, right?  My partner and I got out quickly and safely and we're well on our way to recovering from any material loss, damage repairs, etc.  We were shaken up a lot. We are fortunate.  Unfortunately, we lost a promising young resident which compels me to share this story.



    In addition to being a long time resident, I'm a board member of the condo association so I've attended the emergency late night meetings, I've talked with our amazing NYC firefighters and officials, I spoken with residents/neighbors who have questions or who just want to share their personal survival story. This whole experience has opened my eyes to some very important information that I feel must be shared about what do and not to do in a residential high-rise fire as so many owners and renters do not take the information they are provided seriously or even read it. As real estate professionals, I feel it's important for us to impress upon our buyers and renters to be prepared, read the safety instructions provided no matter if they're living one floor up or 90.  This information saves lives.  How we naturally react to a fire seems so very common sense and our instincts kick in to flee.  Surprisingly much of what we think is correct, turns out to be potentially harmful in a residential high-rise and, as in my building's case, fatal.




    • Know your building. Is it fireproof constructed?  Mine was and it worked!  A 3 alarm blazing fire burned close to 2 hours without breaching the walls, floor or ceiling. Remarkable.  The apartment next door never saw a flame.  A real life saver.
    • Where are the alarms located, exits/stairwells in your building?  Know this.
    • Stay calm. Firefighters will tell this is the key difference between life and death.
    • Heading down the stairs is usually not a good idea especially if the fire is below you as stairwells can become chimneys quickly (confused further by elevator signs that say "In case of fire, use stairs").
    • If there fire is in your unit, make sure everyone is out, get out, close the door behind you even if you think it's self closing. This keeps the smoke inside and deprives the fire of oxygen. Pull the fire alarm!  Knock on neighbor's doors on your floor and alert them.
    • Read your specific building's fire safety instructions!  You'd be amazed at how most people do not read and know them or know that they are provided this information with their annual window guard forms in most cases.
    • Call 911, stay in your apartment, wet towels under door, wait for instructions if there's a fire in your building and you see smoke in the hallway.  A fireman will come get you, if necessary.  911 will call you back with any instructions. I'm told in a fireproof constructed high rise building, you're always safest in your own unit where you can maintain some control of your situation. Think about it.  In your apartment, you can get air from window, go out on a balcony, call 911 vs. being in a smoke filled hallway where you may not be able to see or breath with no where to go, no options.  
  • NYC Through The Mad Men Lens

    Posted Under: General Area in New York  |  December 13, 2013 5:43 AM  |  442 views  |  No comments




    The term “Madison Avenue” became identified with the American advertising industry after the explosive growth in the area in the 1920s.  Today many associate it with the hip and mod 1960′s crowd as glamorized in the hit AMC TV drama “Mad Men” complete with skinny ties, cigarettes and Martini lunches. Today’s realty is that along with the cigarettes and booze, the major ad agencies no longer mainly reside on the famed avenue itself but rather headquarter their digital image spinning wizards of selling all across the City from SoHo to TriBeCa to (gasp) the far West side (Ogilvy).  One thing is for sure, advertising is still uniquely associated with NYC (like Broadway) and the term “Madison Avenue” is firmly planted in minds around the world.

    I thought it would be interesting to see how NYC itself is portrayed in advertising so I did a bit of a search and came up with a few fun clips of local and national ads going back to the 1960s to today starting with a fun long form ad created for the 1964 Worlds Fair sponsored by Sinclair gas (I still don’t understand why we’re not living in cities that look like the Jetsons that they envisioned a half century ago!).  Check out the futuristic vision of the world complete with corporate sponsored pavilions (how many you can spot?). Some of my other favorites are the ads for “the lullaby of Broadway” for the Milford Plaza Hotel (about to relaunch completely renovated) and, of course, the world recognized and iconic “I Love NY” ads , a PSA to clean up NY and a fun 5BoroNYC ads featuring NYC filmed on skateboards.

    [viist my Blog]  I'm All About NY.






  • Busting Open The Closet for Charity

    Posted Under: Quality of Life in New York  |  November 26, 2013 11:02 AM  |  584 views  |  1 comment


    Nobody appreciates a good pair of shoes like a real estate agent in NYC - we pound the hard pavement everyday to make the sale happen for our clients. Nice shoes make a big difference in this town but not everyone can afford them, especially if you're just starting out. To help, FENWICK KEATS Real Estate has partnered with Bottomless Closet for our first ever shoe drive. So ladies, bust out those shoes still in the box that you've never worn or have barely worn and bring them over to our Greenwich Village office starting 12/4. Bottomless Closet NYC is a very special organization (especially to me since my gal pal Angelina Lippert is a major force there). They make a real difference for disadvantaged New York City women seeking employment and wanting to be successful. Flats, straps, heels, toes, no toes, bring it! You know you got 'em!
    #BOTTOMLESSCLOSET  [ link to opening invite - must rsvp ]  [ link to my blog ]



  • Hell's Kitchen Sizzling

    Posted Under: In My Neighborhood in New York  |  November 19, 2013 8:17 AM  |  605 views  |  No comments


    I've been a resident of Hell's Kitchen (Clinton, North Chelsea, Chelsea North, Midtown West, etc., etc.) for over 22 years now.  If you read my blog regularly it's no surprise that I just love living here.  In my opinion, it's one of the most diverse , dynamic and "real" neighborhoods in NYC.  But don't take my word for it.  Check out this terrific article from this past Sunday's New York Times Real Estate section and then give me a call for an appointment to tour some of the new and the old that the "Kitchen" has to offer.  [
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