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The Way I See It

By Scott Miller - REALTOR® | Agent in Boca Raton, FL

    Posted Under: Agent2Agent  |  January 24, 2014 4:37 AM  |  424 views  |  No comments

    YES, they are HERE TO STAY!

    If you have an email account and you're a real estate agent doing business anywhere in the USA, you've probably been hit a few times with recruitment pitches to join a 100% firm.  Some agents click on the ad and follow through in an attempt to get more information, others just send it to the trash.  In either case, it's worth it to look closer at the 100% agencies, what they offer, how they operate, profit and service their clients. 

    1) Keep in mind that a 100% agency's clients are the REALTORS that hang their license in the office, not the buyers and sellers of real estate.  We, the agents, are who the 100% broker services.  Our clients are the homeowners, buyers and sellers.  Your 100% broker is in business to serve you, the agent, and streamline your process of doing business, introduce new technologies, solutions, software, marketing ideas, etc.  It sounds like they're doing everything a full-service broker does, so how do they stay in business if they're giving back all 100% of the commission?

    2) A typical 100% broker will charge a reasonable monthly fee (anything over $200 is too much), a transaction fee per/deal and E&O premiums for the year.  That's it.  The broker is not looking for a 'home-run' on each and every transaction.  They're looking for lots of 'base-hits'.  They need agents that work the market to death and go the extra mile to make a deal.  They need aggressive, successful agents.

    3) The business model of the 100% broker needs volume to succeed.  They cannot carry the fixed expenses of an office, employees, licensing, printing, technologies, etc., with only 10 or 20 agents.  They need numbers.  Big numbers.  And this usually means they need self-starters, agents that are highly motivated, independent, and do not need their hands 'held' buy a larger, national company.

    4) What's the tradeoff?  If you work in a 100% brokerage, you already know that you're the brand, not your broker.  You know that you need to build yourself, your name, reputation, experience, without the logo of a big, multi-national agency behind you.  You need to be like Batman, everywhere on the internet, everywhere in your town, neighborhood, kid's school, all at once.  You're pushing YOU, not your company.  You're pushing what you can do for people, not what XYZ agency does for people.  Today in real estate, it's all about your relationship with the client.

    I'm a Realtor® with Realty Associates located in Boca Raton, FL.  I joined the company the same day I saw their ad and never looked back.  The business model works.  When I signed up, there were 40 agents with the company.  Today, there are over 700.  The company has the most number of listings for sale/rent Boca Raton, the most number of closed sales in the past 12 months, and the highest gross dollar volume, too.

    If you'd like more information about why it's great to be with a 100% brokerage or how to join one, contact me directly, if you're located in SE Florida.


    Posted Under: Market Conditions, Home Buying, Financing  |  June 13, 2013 6:09 PM  |  1,692 views  |  No comments

    Remember that commercial, "This is your brain.  This is your brain on drugs."?  They'd crack an egg in a frying pan filled with hot oil and you'd hear that TSSSSSSSSSSSSSSSSSSSS of your brain frying. Well, here is the monetary equivelant and what's happening in our economy because of the Fed's propping up of the stock market, HOUSING market and monetary policy:


    I hope that you can sleep after you read this article, because it's all factual and very, very scary. Special thanks to the Federal Reserve.

    Scott Miller
    Realty Associates
    Boca Raton, FL

    Posted Under: Market Conditions  |  June 9, 2013 7:23 PM  |  1,551 views  |  No comments
    I have a neighbor that's a genius with world financial markets, stock markets, commodities, bonds, and real estate.  He writes and publishes a newsletter every Friday.  It's called 'Sir Charts a Lot'.   Why?  Because he loves charts.  

    We have coffee on Saturday mornings and talk about how the last week stacked up.  Lately he's been telling me some very scary things that 90% of the citizens in this country have no idea whatsoever is in store for them (and the economy).

    In a nutshell, at the behest of President Obama, Ben Bernanke, head of the Federal Reserve, has been printing approximately $85B/month and injecting this money into the US economy.  The effect of this behavior has been to run the stock market to new highs, increasing the wealth of the top 1% many times over, to create a new bubble in the housing market, and give Americans a false hope belieiving that the economy is turning around for the better.  False hope.

    The real disaster that's waiting right around the corner for all of us is what's going to happen when the Fed stops putting $85B in newly printed, crispy notes into that black hole.


    Posted Under: Market Conditions, Home Buying, Home Selling  |  May 30, 2013 10:23 AM  |  2,074 views  |  No comments

    Are you sifting the financial information coming across your phone/computer/iPad/newsfeed every day?  

    Are your eyes open?  Are you paying attention?  

    I think the average person living in my country walks around in a zombie-like state having approximately -0- idea about what's going on in the markets, both stocks and real estate.  I guess it's easier not to know and stay brain-dead instead of trying to understand what's really happening.

    HOME PRICES ARE TOO HIGH, they are heating up too fast and possibly creating another little/big bubble.  Why?  Because the FED continues to pump $85B into the economy which is directly propping up the housing and stock markets, both. 

    What do you think is going to happen when the FED stops injecting $85B/month into the economy? The FED's behavior is extremely irresponsible. Bernanke is doing everything within his power, at the behest of the White House, to artificially prop up the real estate and stock markets.  How long can we continue to borrow and mortgage our future, our children's future and their children's future. 

    Home prices are just one piece to the puzzle, but they are an important piece because so many other industries depend on real estate.  The FED needs to let the air out of the tires, the sooner the better, so we can take home prices back down to where they belong.

    Scott Miller
    Realty Associates 
    Boca Raton, FL 
  • Trulia expanding real estate platform with BIG acquisition

    Posted Under: Using Trulia, Agent2Agent, How To...  |  May 8, 2013 4:07 PM  |  1,948 views  |  No comments

    Check this out, have you hear about this yet???  $355M is a LOT of gelt!


    Posted Under: Market Conditions in Boca Raton, Home Selling in Boca Raton, Foreclosure in Boca Raton  |  November 22, 2010 12:31 PM  |  8,340 views  |  No comments

    South Florida Short Sale Specialists - We can help you!!

    Do you owe more than your home is worth?

    Have you received a notice of default in the mail?

    Do you want, need, or are being forced to move?

    Did you buy an investment property that you need to unload?

    Are you in a divorce situation?

    Recently unemployed?

    Have you fallen on medical hardship?

    If you answered yes to any of these questions above, you may want to consider a short sale.

    Do you need to sell your home, but owe more than it's worth? You are not alone. Many people are stuck in unaffordable loans, or simply need to move. Our qualified team of Short Sale Specialists can help short sell your home. We handle all bank negotiations so you can move on with your life. The sooner you act, the sooner we can put this behind you.

    So Call 561-716-4060. We Can Help. Don't wait until it's too late. Act Now.

    Call today for your free Short Sale Package

    Boca Raton, FL


    Here's why:

    The seller gets out of the mortgage liability without facing bankruptcy.
    The buyer gets the home at a reduced price. 
    The lender agrees to a loss it considers minimal without going through a foreclosure and being saddled with an unsalable property coupled with not having to go through the protracted process of foreclosing on the property and then having to put the property on the market and go through the whole marketing process.
    You may be eligible for a new home loan in as little as 2 years.
    Short Sales normally show "paid as agreed" on your credit report.

    When you use my services, I will provide the following:

    Provide you with the latest most comprehensive short sale packet.
    Guide you through the process, making the transaction as smooth as possible.
    Act swiftly with the paperwork with the lender and keep you posted answering any questions that you may have.
    Do all the necessary research and leg work for the short sale of you property.

    Call us today, time is of the essense.
  • The 10 Smartest and Dumbest U.S. Cities - Does Being the Dumbest Lower RE Values?

    Posted Under: Home Buying, Property Q&A, Investment Properties  |  October 28, 2010 6:04 AM  |  8,197 views  |  2 comments
    This article caught my eye and I really wanted to see how they scored cities on intelligence.  I think it could be accurate, but what's up with leaving out NY?  

    Well, I'm from Philadelphia, and we didn't make either list.  Major school/university town, every museum you can imagine, arts, music, you name it.  Maybe that had something to do with letting the animal-abuser, Michael Vick, back in town to play. The same ones that hired him are just as bad as he is, as though they committed the crime themselves.

    Read the article here:  


    Just wondering out loud again.  Does being the dumbest city lower the value of your real estate?  It must, because you have nothing to offer your citizens from the neck-up.

    Scott Miller
    Realty Associates
    Boca Raton, FL
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