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Sally English's Blog

By Sally English | Agent in 30345
  • Postlets (AKA ZILLOW) throws knuckleball at Trulia

    Posted Under: Using Trulia in Atlanta, Tech Tips in Atlanta, Agent2Agent in Atlanta  |  February 22, 2012 1:31 PM  |  1,232 views  |  No comments

    Postlets (AKA Zillow) has apparently stopped automatically syndicating listings to Trulia.  And they did it under the radar without letting Postlets users know what was going on. 

    I have been a Postlets user for many years.  Whats not to like about free? Click here for a link to my Postlets gallery. And Postlets offered a free syndication of my listings to hundreds of Internet sites where said listings could be viewed by potential home buyers.  Postlets had a good thing going on and was purchased a short while back by Zillow. Zillow made a strategic purchase as the listings entered on Postlets could now be customized for posting on Zillow.

    I am also a paid advertiser on Zillow. Click here for the Sally English profile on Zillow. Zillow puts my contact info (and links to my website) right next to the zip codes I target (geographic farming if you will).  And I get good traffic from that advertising.  Sellers especially seem to locate me on Zillow.  I spend a good chunk of advertising dollars on Zillow as it produces results for me.


    In addition, I am a paid advertiser on Trulia.  Click here for the Sally English Profile on Trulia.  Trulia offers a similar advertising product to real estate agents and my contact information is posted in the geographic areas I farm.  I find more buyers find me on Trulia which compliments my advertising on Zillow nicely.  One option I have on Trulia is selecting the XML feed of my listings that appear on Trulia.  My broker feeds the listings to Trulia through ListHub (another syndication service...mostly used by Brokers) but I like to use my own XML feed through Trulia.  By using a syndication service I control, potential clients are directed back towards a listing website englishteam.com where only my contact information is shown.

    I noticed my last five listings did not have an xml feed from Postlets.  I dug around on Trulia and the feed did not show up anywhere.

    When I logged on to Postlets to check it out I found the "Trulia" syndication boxes were not checked for these listings.




    I did not recall previously having to check the Trulia box for syndication to Trulia. So Zillow and Trulia appear to have locked horns a bit.  Looks like the competition is starting to heat up.  For some reason it appears the Zillow people no longer want the listings to appear on Trulia.  You do have the option to click on Trulia as a syndication option but we never had to do this in the past.

    PostletsNote: If you log on to your Postlets Account there is a "My Account" tab where you can navigate to "preferences" and then click on Trulia as an automatic feed from Postlets.

    We agents are always facing a new challenge.


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