Postlets (AKA Zillow) has apparently stopped automatically syndicating listings to Trulia. Â And they did itÂ under the radarÂ without letting Postlets users know what was going on.Â
I have been a Postlets user for many years. Â Whats not to like about free?Â Click here for a link to my Postlets gallery. And Postlets offered a free syndication of my listings to hundreds of Internet sites where said listings could be viewed by potential home buyers. Â Postlets had a good thing going on and was purchased a short while back by Zillow. Zillow made a strategic purchase as the listings entered on Postlets could now be customized for posting on Zillow.
I am also a paid advertiser on Zillow.Â Click here for the Sally English profile on Zillow. Zillow puts my contact info (and links to my website) right next to the zip codes I target (geographic farming if you will). Â And I get good traffic from that advertising. Â Sellers especially seem to locate me on Zillow. Â I spend a good chunk of advertising dollars on Zillow as it produces results for me.
In addition, I am a paid advertiser on Trulia. Â Click here for the Sally English Profile on Trulia. Â Trulia offers a similar advertising product to real estate agents and my contact information is posted in the geographic areas I farm. Â I find more buyers find me on Trulia which compliments my advertising on Zillow nicely. Â One option I have on Trulia is selecting the XML feed of my listings that appear on Trulia. Â My broker feeds the listings to Trulia through ListHub (another syndication service...mostly used by Brokers) but I like to use my own XML feed through Trulia. Â By using a syndication service I control, potential clients are directed back towards a listing websiteÂ englishteam.comÂ where only my contact information is shown.
I noticed my last five listings did not have an xml feed from Postlets. Â I dug around on Trulia and the feed did not show up anywhere.
When I logged on to Postlets to check it out I found the "Trulia" syndication boxes were not checked for these listings.
I did not recall previously having to check the Trulia box for syndication to Trulia.Â So Zillow and Trulia appear to have locked horns a bit. Â Looks like the competition is starting to heat up. Â For some reason it appears the Zillow people no longer want the listings to appear on Trulia. Â You do have the option to click on Trulia as a syndication option but we never had to do this in the past.
Note: If you log on to your Postlets Account there is a "My Account" tab where you can navigate to "preferences" and then click on Trulia as an automatic feed from Postlets.
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