Today, we announced the ability forÂ real estate professionalsÂ to link their Trulia profiles to their social network through Facebook Connect.Â This new feature allows agents and brokers to expand their footprint and drive more inquires by connecting to Facebookâ€™s network of more than 500 million users. Current Trulia members can already share listings and open house times on Facebook but all other professionals will have the ability to log into their Trulia accounts using their Facebook credentials beginning Friday, January 14.
Trulia pioneered socializing theÂ real estate industryÂ when it launched its Trulia Voices community in August 2007. The Trulia Voices community has helped agents establish a social presence, grow their digital resume and connect with millions of consumers.Â Full account integration through Facebook Connect is the next step in Truliaâ€™s plan to help real estate professionals expand their social footprint to drive more value to their business.
â€œTrulia is committed to providing real estate professionals with social networking tools that drive meaningful connections from both Trulia and their Facebook networks. Our members are looking for new ways to increase their reach and we plan to take advantage of the potential of social networks to deliver on their needâ€, said Sami Inkinen, COO and co-Founder of Trulia.Â â€œSavvy agents and brokers understand the importance of reaching more consumers through social networks like Facebook, and Trulia plans to make it easier for them to connect with the social consumer.â€
By creating a combined sphere of influence between Trulia and Facebook, Trulia now providesprofessionalsÂ with one-click-access to increase exposure to their business and uncover new leads from buyers and sellers on Facebook.Â In addition to the ability to login to Trulia through a Facebook account, real estate professionals can easily share listings and open house times with their social network and beyond.
All Trulia members will be able to link their accounts to Facebook beginning on Friday, January 14, 2011. Â For more information about Truilaâ€™s products and services for real estate professionals, visithttp://www.trulia.com/business/