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<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><title><![CDATA[Todd Davis' Blog]]></title><link><![CDATA[http://www.trulia.com/blog/todd_davis/]]></link><description></description><language><![CDATA[en-us]]></language><item><title><![CDATA[Marketing or Techno-Babble?]]></title><link><![CDATA[http://www.trulia.com/blog/todd_davis/2008/11/marketing_or_techno-babb]]></link><description><![CDATA[<span style="FONT-SIZE: 14px"><span style="FONT-SIZE: 14px">I was answering a question about "inexpensive" marketing ideas, and I was hit with a number of responses that confused me. Well, not confused, shocked more rightly.</span><br><br></span><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font><span style="FONT-SIZE: 14px">It seems to me that with all the suggestions made...email another card, send a post card... beg relatives and friends (COI) for leads, blog, and add yet another website (that no one will ever see), mostly revolved around the computer to get leads.</span></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 14px"> </span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font><span style="FONT-SIZE: 14px">Most of these ideas are PASSIVE, SIT ON YOUR HANDS, MARKETING. With the exception of asking family for leads...that just doesn't work that well or often. <br></span></font><span style="FONT-SIZE: 14px"> </span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font><span style="FONT-SIZE: 14px">Old school used to say "belly to belly" is the way to the bank. So haven't we all gotten a little too filled with techno-babble, whiz-bang gizmos and social sites? </span></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 14px"> </span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font><span style="FONT-SIZE: 14px">Oh my gosh - put a little face to face in the mix. Meet people - go and find them, knock on doors, beat your competition with FSBOs by...get this...visiting them! Find other business people and network with them! Find out what they do...care about them....develop a relationship...join a referral club...and get pre-qualified referrals!</span></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 14px"> </span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font><span style="FONT-SIZE: 14px">I have mentioned Gold Star Clubs before...referral marketing WORKS. It takes the investment of your personal time. Yes, it takes a little money - but the return on the investment is pure GOLD and it comes FAST! And much less costly than all of the "free" website you can fill in the blanks for. Having a website and people FINDING it, are very, very different things...and usually costs money!</span></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 14px"> </span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font><span style="FONT-SIZE: 14px">Get away from the computer as your primary source of business...reach out and shake someone’s hand!</span></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 14px"> </span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><font><span style="FONT-SIZE: 14px">Regards,</span></font></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 14px">Todd</span></p>]]></description><pubDate><![CDATA[Wed, 19 Nov 2008 18:03:10 -0800]]></pubDate></item></channel></rss>
